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Hey everybody. In this video tutorial,
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I'm going to show you how to create and
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add annotations to your Google Analytics
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reports. All right. So, annotations in
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Google Analytics are a way to basically
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add the note card or an annotation to
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your reports. So if something happened
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in your accounts of so for instance
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website tracking wasn't working for a
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couple of days then you can add this
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annotation and later in 2 years you're
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going to be able to check uh why there
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wasn't any data in that date and time
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right so how you can create and add
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annotations in Google Analytics all we
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have to do is just open up your Google
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Analytics account then on the left go to
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the sidebar and click on admin here and
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on the admin page or on the sidebar Are
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you going to find annotations here? As
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you can see, annotation are notes. Edit
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in your reports to record events,
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explain changes in data or highlight key
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observations. So, let's click on
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annotations here. And as you can see,
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this is a test account. So, we haven't
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created any annotations yet. So, what we
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can do is click on create annotation.
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And let's add a title here. So, you can
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add here uh the description of the uh
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event or anything else you want. So for
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instance, tracking wasn't working. And
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you can add a date range here by
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clicking on the date picker. And let's
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select this period. Click on apply. You
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can change the color. So if it was a
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tracking issue, red is quite good. And
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click on save. And now this annotation
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has been saved and added to our account.
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You can see who created that annotation,
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when was it created, and if you uh
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select it, you can delete it or if there
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are a ton of annotations, you can
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download them and then uh why this
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annotations make sense. So if we go back
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to home, this is just a test account
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that data is collected here. But you're
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going to see that in reports the main
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dashboard we have here, we're going to
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see the annotation. As you can see here
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it is during this period we get this
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test that tracking wasn't working and
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you can see clearly what was the issue
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and this annotation will not only appear
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here but in all other reports. So notice
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I can create and add annotations to
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Google Analytics reports.
![Video thumbnail for How To Add Annotations To Google Analytics? [in 2025]](https://video-meta.open.video/resized-posters/CN9BDRNtlk2/res640.webp?cb=0)
