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.com well let me tell you my name is
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ashken karbas Russian I'm your host and
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co-founder of the company Mojo Supreme
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is headquartered out of Montreal Canada
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and is a digital media and technology
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company that was founded in 2005. now
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the company's first application was a
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domain-specific vertical search engine
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called metamojo.com and the premise was
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very very simple the idea was that if
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you're a couple searching for
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information on Berlin because you want
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to go there for your honeymoon you're
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expecting a certain set of results
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whereas if you're a high school student
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looking for information on the city of
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Berlin during World War II naturally you
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expect a different set of results well
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clearly as the year went by we realized
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that if we really wanted to showcase the
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site and the application we needed to
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take on Google and Yahoo head-on in
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marketing no we're kidding of course we
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weren't going to do that what we decided
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to do instead was essentially launch a
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number of vertical Niche media
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properties whereby each one would
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showcase a different category that meta
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module offers a vertical search in so
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for example take guidemojo.com which is
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a travel site with hundreds of City
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directories on the essential cities
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around the world the idea is pretty
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simple that if you're on guide mojo.com
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you get the information that is specific
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to travel but you would also get the
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meta Mojo travel directory search engine
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featured on that site as we began to
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launch more and more media properties we
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saw that you know obviously there's
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still a lot of demand for for different
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kinds of content the 10mulge.com site
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being a good example of that 10 mojo.com
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is today the biggest top panelist
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reference site out there on the web but
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as the sites began to multiply we
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realized that we should probably start
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to adopt blogging technology and launch
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a Blog Network so in early 2006 we
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launched the Blogger Mojo Network which
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is essentially over 10 blogs on
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different categories such as video games
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music film politics business technology
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and whatnot and essentially before even
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the word citizen journalism was a
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buzzword what blogger Mojo and the
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different blogs allow is for regular you
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know readers to be given a platform to
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write and share their views but what it
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also does is that it gives a lot of
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media professionals an opportunity to
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automatically upload and distribute the
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content that they want to get out on
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behalf of their clients so in January of
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2006 we launched watchmojo.com
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watchmojo.com is essentially a producer
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of original video content for the web
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there's two main channels I would say
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one is a more informational
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do-it-yourself how-to and then the other
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side is a more irreverent comedy
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entertainment side essentially things
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that you would probably one day see on a
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Saturday Night Live or mad tv kind of
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content the reason for that is very
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simple media companies that have a lot
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of video content they probably still
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keep it on TV because that's where the
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dollars are in terms of absolute Revenue
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even though the growth is clearly on the
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so while they are slow to migrate their
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video content to the web there is this
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sort of dearth and a opportunity created
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in this vacuum so we basically have very
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aggressively become one of the largest
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producers of video custom made for the
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web if social networking was the
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buzzword for 2005 an online video is the
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it factor of 2006. what do we want to do
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in 2007 and despite the fact that
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basically email marketing has taken
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quite a hit in terms of reputation and
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its positioning in the marketplace and
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in fact yes a lot of sites no longer
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require you to subscribe they open
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things up sometimes it's good to go
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against the grain and since we're doing
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all of these other things that are very
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much in Vogue we also realized to launch
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a database driven community that
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basically brings together
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marketers and consumers in a space that
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we believe is very fragmented and that
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being the space of contest promotion
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sweepstakes and things of that nature
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and that product is called
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streetmojo.com and the reason why I say
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it goes against the grain is because you
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basically come to Street module.com and
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you can browse for free without having
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to sign up or register all of these
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contests and prizes and promotions that
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basically marketers are uploading and
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trying to get to the end user but if you
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would like to actually sign up to any
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one of those contests at that point well
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you would have to sign up and create a
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profile and what that does essentially
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is create a massive database of users
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who are essentially opting in for
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information that marketers are looking
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for and as you can imagine the premise
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is nothing more than a basic matching
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technology which could be applied in
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classifieds and whatnot in the sense
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that one side of the equation is
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supplying information the other side is
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demanding information that information
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could be you know jobs housing and
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whatnot so what we're going to be doing
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in the next few months is integrating
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the video into this matching technology
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and launching you guessed it video
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nice little review of the Mojo
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media properties and I've been your host
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ashkan Carver thank you for tuning in
