Why CD Baby Changed Music Retail #Shorts

Before streaming, how did independent artists sell their music to the world? We explore the origin story of CD Baby and how Derek Sivers changed the game. This video covers the rise of direct-to-consumer music sales and the 'long tail' strategy that proved there was a massive market for independent artists. Learn how this platform dismantled the retail gatekeepers of the 90s and paved the way for the digital era. If you enjoy tech-meets-music history, this one is for you.