What Is the 'Strange Music' Blueprint? #Shorts

Tech N9ne didn't rely on radio hits to build a $20 million empire. He relied on a relentless touring schedule and a direct-to-fan business model. In this video, we analyze the Strange Music blueprint. We look at how Tech N9ne and co-founder Travis O'Guin built a vertical operation that keeps the revenue in the artist's pocket, rather than passing it up to a major label. See how the 'operator' mindset creates a sustainable career in an industry that demands constant compromise. If you enjoy analyzing successful independent business models, this one's for you.