How Marillion Used Fans To Fund Music #Shorts

Before Kickstarter, there was Marillion. Learn how this British rock band turned a financial crisis into a blueprint for the modern independent music industry. In 1997, Marillion faced a crossroads: they couldn't afford a US tour. Rather than seeking a label advance, they turned directly to their fans. By asking their mailing list to pre-order their upcoming album, Anoraknophobia, they raised the capital needed to record and produce the record themselves. This video breaks down how they successfully bypassed traditional label gatekeepers and pioneered the direct-to-fan funding model that dominates independent music today. If you enjoy music industry business history, this one is for you.