How Jack White Made Vinyl Profitable #Shorts

While the rest of the industry moved to digital streaming, Jack White doubled down on vinyl. How did he turn a 'dying' format into a premium business model? This video breaks down the 'Vertical Integration' play of Third Man Records—from owning the pressing plant to controlling the retail experience. Learn how scarcity and high-quality design can turn physical music into a luxury product. If you enjoy creative business strategies, this one is for you.