Advertising metaphors

advertising metaphors Linguistically, metaphor differs from simile, in which a comparative adjective is used instead of a metaphorical comparison; The most successful of these stimulates both active and unified understanding when presented in a clear and engaging way; Many of these cognitive functions are involved in this emotional state, as well as important sensory responses. A very clear example is, when you say: "You are a ray of sunshine", this does not necessarily mean that you believe that the person has literally and physically transformed into a ray of sunshine, basically this is impossible, but it refers to the person, you may possess some of the positive qualities of the person. ray of sunshine, such as light, warmth, or the positive emotions that sunlight evokes. In advertising, metaphors appeal to the consumer's imagination and this allows the consumer to draw their own conclusions, even if they are the same ones indicated during the advertisement; This form of advertising is not only limited to large-scale national campaigns; this can also be done, on a smaller scale, through print ads in local newspapers and magazines, and through television advertising on regional stations or local cable channels. A real example of this type of advertising has to do with the giant company Red Bull, with its slogan Red Bull gives you wings. It is said that caffeinated drinks give you energy and make you feel awake; it also has a catchy melody, is fun and gives the audience the opportunity to interpret its slogan at their own discretion. And remember that if you want to know more, visit our original post on our blog, share this information with your friends, see you on the web.