#1 Business Skill YOU Must Learn To Be Successful ｜ Small Business Owner & Entrepreneur Advice 2022

Hey guys, this Wilson here

This video is a little bit different from my usual videos. I'm talking to you about the number one trait that I see as a successful entrepreneur

a successful business should possess. And that thing is communication. Communication is key in order for you to build rapport, build trust, and build connection with your customers

And that's what it really takes in order for you to build a successful business

whether it be in a restaurant business, small business, whatever the case may be

communication is key. And what inspired me to give you this message is because I've been dealing with my insurance

broker, which is super, super negative experience. And in turn, I had to fire her and to hire someone that is double the cost

So basically what happened is a few months ago, my home insurance came up

And so that's why I was shopping with my broker on an insurance policy. And every time I message her about something, she just gives me all these one word

the response. I asked her for a quote, she doesn't reply me, I had to follow up with her

And in total, I followed up with her more than four times just to get the quote, just to make

sure that I have everything in place. And that just created so much uncertainty in my mind

so much doubt dealing with this professional And in turn I actually found a different broker to deal with my home insurance I didn even leave it there I was not upset because with a home it somewhere that I live in it somewhere that I spend tens of thousands of dollars buying and purchasing

And in turn, I hold so truly to me. And having insurance just protects and gives me that peace of mind

And yet this professional is not helping me and just sending me to run different laps

And that's the reason why I contacted their manager. I contacted the insurance company's manager in order for me to get a refund

and on top of that, she does not know that she lost seven other policies

I have my policies with many different of my different businesses, my rental properties and

so on and so forth, which I was about to transfer to her because if she gives me good rates

then I'm going to go with her. But in turn, because of her lack of communication, she just lost eight different policies

and all the commissions involved. And on top of that, she's in trouble with her manager and it just sucks

Another example I want to share with you is that I'm in the process of buying a car for my parents

And while I'm purchasing this car with my parents, I got into a really big dispute with

the agents out there because I was purchasing a car from them and they told me that the

car would be ready early April and we signed up for everything we signed up for all the paperwork And little did I know that my agent didn really sign me up for the package that I signed up for and he was taking for granted

that I know about all the details. So when I called in to confirm the items that I was purchasing

the car, the package that I was purchasing, the person on the other line told me something different

and that's the reason why I requested to speak with my sales agent. So then I was speaking with the sales agent, and he was giving me all

this type of attitude because he was like, hey, you know what, Wilson, I already gave you such a great deal. I told you everything in advance. And I explained to him. I'm like

if you explained everything in advance, if there was no confusion whatsoever and it was super

clear, I would not have this type of expectation. My expectations would be handled, and I would

really be appreciative of your service. And it is because of the fact that you did not

communicate with me well enough. I did not understand you well enough. And that's the reason

why I have this concern. And all in all, I actually had to go up one more level

and talk to their general manager to explain the whole situation that all I'm looking for

is to understand and to have the right expectation. I wasn't asking for more discounts

I wasn't asking for another package or whatever the case may be All I asking is for clarification And in turn this agent failed to give me that clarification And in turn he lost himself another business

All in all, I want to share these two different examples with you of my day-to-day life about even for a brokerage firm, a car dealership, Jaguar, as crazy and as premium as they are, they still lack in communication, and thus they lost their business

Same thing with an insurance company because of their lack of communication

They once again lost seven or eight different policies because of the lack of communication

Just imagine if you can set the right expectation. If you can communicate properly with your customers, does not matter what business or what field or what industry you're in

If you're able to communicate well, it's not what you say, but it's what is received and what is heard

And in turn, if you can align that, if you can communicate. that, that's what's going to set you apart from all the different businesses that are failing

You're going to be able to have that trait that makes you become a successful entrepreneur

Really hope you enjoyed this video. It's just my rant about communication. It's something that I truly believe in. I really hope you enjoy this video because if you do

I'm going to be making much more of this type of versions for you. Make sure you subscribe along the journey. I'll see you guys in the next video