BUSINESS MANAGEMENT & MARKETING ADVICE FROM DJ ENVY -S2

What did you major in

Business management and marketing. Most people take majors that they never use in real life

Has your major served you? Oh yeah, absolutely. Like, you know, me going to college, I knew I was going to be rich

And most people would have took communications to learn how to do radio

or learn music, or learn this, but nobody could teach me music

because I was in it, I was living it. But I always thought when I get there

how am I going to learn what to do with my money? How am I going to market myself

So I took those marketing and business classes and that's where I focused my degree on

and I just used that to help my business. So for instance

and no disrespect to any DJ that's watching this, but back in the day, if you think about it, right

all DJs were fat. Yep. That's true. 100%. I'm not going to name them, but they were all awake

I mean, we can name it. You can, actually, you can go the other way and try to name the ones who weren't fat

And you probably have five. So I was like, I need to do something different than what they're doing

They already have a good fan base. So they were catering to the street dudes, right

The hustlers, the bottle. So I said, you know what? I'm going to go the other way. Now, if you look at those DJs, if you go back and look at the old pictures

it was always sloppy, big t-shirts, horrible-looking sneakers. And I said you know what I going to be the fly DJ I going cater to women I going to cater to the females I going to have a bunch of females at my club because mine is going to be sexy and dope and we going to be flying

I'm going to have the newest jeans on, the hottest shirt, just that any other jewelry

I'm going to look like a rapper. And what happened was I used to do all these parties

and I used to have nothing but women in them. And at first, promoters would be like, yo, we're not making no money because there's nothing but women in there

And then what happened? All the street hustlers was like, nah, we don't want a party over there

We want to go to party with women. Because envy got the women. And it just caught on

And that's how I kind of created my style different than anybody else

I like what you said. And I think for anybody watching this, this is something that people should really pay close attention to

You said I always knew I was going to be rich. Yeah. And you're so forward thinking that even before you broke, even before you become this household name

you're now thinking of your own brand. Right. You see them what's out there in the marketplace and saying to yourself, hey, you know what, all of the DJs, they're overweight, they, you know, are not necessarily the greatest dresses

I'm going to cater to a different fan base. Correct. Where did this forward thinking come from

I want it to be different. And I'm kind of different. Some people, they hate on other people and they're mad, but I aspire to be better than them

And it not on no hate it on this is what I want to do So like I tell everybody all the time when I used to get lazy or unmotivated I would drive to the richest area in Long Island because I from Queens

And I would just look at those big-ass mansions. Look at the big ass, but one day I'm going to own a house like that

And that would give me my motivation because I was like, I'm not in that house right now. You know, and that's what I did

And that was my motivation to keep pushing and keep working. And I knew that I couldn't be like everybody else

I couldn't do the things that everybody else is doing. I had to make myself a little different

So when I came out, you know, one of my A.A.s was DJ going to be something like a rapper

Because I was like, I got your jewels like a rapper. I got the cars like the rapper. But that's what I was

And people took me as such. So now when I walk into the club, a promoter treats me differently than he treats another DJ

Yo, right away, I need a spot in the front. I need a table. I need this, that, and the other

They're like, you're not a rapper, but this is what I need. and they started giving it to me

So they treat you different. They make sure your money's there as soon as you walk in. And it's a different feeling

It's a different way of marketing myself. And I just took that whole mentality around the country

So for anybody who's starting off in business, because you're, that's balls

Like, you're asking for stuff that you have to earn your way

Like, you have to earn that rider. I want a spot in the front. I want my drinks

I want this. When did you say to yourself you know what I have to walk to walk If I gonna be treated a certain way I can be scared to ask for what I want I mean I think for myself I walk to walk

Like, I was out there on 125th Street selling CDs and tapes to Africans. I was driving

down to Virginia Beach, 4th of July, giving out mixtapes and CDs. You know, I was waiting

outside of record labels, waiting for, you know, somebody to give me a record

So I did that. So when I started getting a name, I'm like, I got to make myself bigger than Clue

I got to make myself bigger than S&S. I got to make myself bigger than Ron G

Then Kid Capri, the Frontmaster Flex. I got to make myself bigger than them. How am I going to do it

They all had their niche. They all had their lanes. I got to get my lane

And that's what it was. Yeah, but you want to know something? A lot of them walk that walk

Other than DJ, any walk alike, you can't be afraid to ask for what you want

for what you want. You can't be afraid to see yourself and then go after it aggressively

and demand that people treat you the way that you want to be treated. Absolutely

What's up, guys? Thanks for sticking with me to the end of the video. Truly appreciate you

If you like anything you heard here today, go ahead and hit that subscribe button

And if you know anybody that can benefit from this message, feel free to share

Peace and love