11 Sales Training Basics Beginners MUST Master

Hey guys, what's up? It's Andy

All right, this video is going to be about 11 tips that'll help you crush it, kill it

as a beginner and a new person in sales. Now, look, if you've been doing it for a long time, look, come down off your mountain

Watch this whole video. I guarantee this will help you level it up. I'm going to go through all 11, and number 11 is my favorite

It's my best one. All of these, I could write 100 of them. of them with the 11 that I feel like you must know let's get to them okay guys so number one

is going to be more than likely what you've been told is wrong all right so car salesman this

automotive space guys it's the best business in the world all that any man or woman can ever ask

for is an opportunity and you got it I will assure you this 100% this business is easier than

it's ever been why is it easy well because your competition is asleep at the wheel. It's 2021 right now. We're in the era of the worst salesperson in the

history of time. And by the way, the people that train with me are the elite. But the ones who

aren't training, they're easy to beat. So time and experience doesn't equal the top salesperson

in your dealership. So more than likely you've been told to just grind it out, work hard

put in long hours, and that will create a lot of success. That's right with hard work

but there's a way to do it where you can match hard work. You don't have to give up your life and you match it with deadly skill and you'll crush everybody

So I'm going to tell you something different that maybe your manager or your GM or another salesperson has told you

which is even if you're brand new, you can become the top salesperson overnight

What you have to do is you have to match all the skill that I teach you with hard work and you will be deadly and you'll become unstoppable

Let's get to the next tip. Okay, guys, so this is going to be tip to become the complete opposite of what you think a salesperson should be

Let me explain to you what I mean. If you went to a Starbucks and you were to do a survey with people and say, hey, what do you think about salespeople

Could you tell me what you think about them in a minute conversation? They would say liars, chees, robbers, thieves

Ah, you know what I mean? They would say all these things. Well, here's my deal

what would they say after they met you? That's what matters. Think about this

Your competition, most of them have had no training. So most of the people out there have purchased a car from somebody with no training

This is your time to prove that you're different than everyone. You're not going to be like the 99% of the sales people out there

You're going to be the rare breed 1%ers. So what I care about and what matters to you is what do people think about

Pain after they meet you. That's all that matters. So if you're brand new, you have an opportunity to build your name

And when people meet you, you get to show them how you're completely different than anyone else they've ever purchased a car from

And they'll be blown away. Let's get to the next tip. Guys, number three, talk is cheap

Listen, I want you to train your brains out. Become the most elite

Learn, learn, learn. Study people. My mentors in life are people that I have gone

where I want to go. Look, my last year selling cars, I made 716 grand. If you want to learn how I made

700 grand, study me, study me to death. Watch the way I move, watch the way I talk, watch all my

training videos, take my training programs, train live with me. Talk is cheap. When you're doing

your training, you don't go around and talk to the dealership about all the training that you're

doing. Use it in your action. What's practiced in private is seen in public

Guys, put the work and do the training, but don't be stuck talking

Okay? When I made seven, hey guys, what's up? It's Andy. Hope you're loving the training

Do me a favor. If you like the video, hit me with the thumbs up, please. I need it from a YouTube algorithm

Secondly, if someone that you know could use this training video, send it to them

Share the love, man. And then lastly, I'd like to say this. If you haven't ever reached out to me, let me give you my cell phone number

You can always text me I love to talk to you 918 for appreciate you also send me a comment below Let me know what you thought about the training Let get back to it 700 grand I never ran around the dealership telling everybody how I was going to crush him and kill him

I just went ran around with the crush the other man mentality. And that's what I carried. And I kept my mouth shut and I let my work do the action. So talk is cheap. Don't be a talker

Most people say, well, sales people have the gift to gab. Knock that crap off. Okay

sell like a lion, act like a lamb, okay? You are a lion

Unleash it. By the way, don't have high pressure like these other salespeople. Have low pressure

Pressure is needed, but it needs to be low pressure, kind of like a drug plane flying under the radar

Nobody ever detects it. Okay? I'll see you in the next tip. Okay, guys, tip number four, do your homework

All right, listen, 95% of this business is people knowledge. The other 5%'s product knowledge

Listen, if you don't know your business better than your competition, they're going to clean your clock

Okay? So, clean their clock. Learn and study your business. So if you sell Nissan, I'll give you an example, you don't have to understand all the product knowledge, but understand most of it, the different trim levels, the stuff that it has to offer

You don't have to understand, you know, every single little thing on every car, but just get a brief deal

You know, this is the package. This is what comes with that package. And maybe this is the horsepower on the car

You don't have to understand all the bills and geek out on that stuff, okay

Understand people. That's what will make the difference. But this is probably one of the biggest deals

Do your homework on your product and your competitions product. Make sure that you study your competition

That means if you sell nissons, study Toyota, study Kia, right? Study the brands that are around you

You know, Hyundai, right? I mean, study any brand or make and model that you compete with

The reason why is because maybe your dealership has benefits that their store doesn't have

And also on top of that, maybe your car has a little better warranty than they have

Also, maybe their car has a better warranty than your car. But you can find a winning edge against their vehicle

So in case your back's ever against the wall, well, guess what happens? You have a way to go

You can surprise and impress the customer and you'll win. You'll win victorious every time

You just got to do your homework, okay? So do the homework, know your product great, and know your competition's product great

Okay, guys, number five, have a training system. What that means is time block your day

Time block your day. How much training will you do in a day? 30 minutes, an hour, how much time will you do

This is very important. Let me explain why. Let's say two new people start at the same time

This guy, he dabbles in the space and trains just a little bit

You know, maybe an hour a week. Well, 52 weeks in a year, he trains for 52 hours a year

Well, this person over here, he dedicates or she dedicates an hour a day every morning

between 7 a.m. and 8 a.m. He or she time blocks that time to sit down and train

Now, when they train, your training system is, in a seated position, everything is written

You're watching the training, and you're taking notes the entire time. Anything that you watch during the training, you're writing down because it resonates with you

And when you write it down and embeds it in your brain and you learn it. And since you train a day, right

One hour a day. Well, guess what? There's 365 days in a year

You get 365 days of training for 365 hours of training versus this person dabbling in it and maybe gets 50 hours of training

You've done literally six or seven times more training than this person

Which means you will be six or seven times better than that person

And then that's just in one year. Where would you be three years down the road

Guys, crush your competition. Whoever's better than you, guess what? Study hard, time block it, and put together a training system so you can get it in and you'll be destroying everybody

Okay, guys, this is going to be number six. This is going to be on asking questions

I love this one. Always remember this for the rest of your life. Ask great questions, get great answers

Asking questions is probably one of the most important things that you could do as a sales pro You need to have a good solid eight to 10 set of questions that you ask all the time that allow you to do what Find out information about your customer And remember

when you ask questions, it allows your customers to talk. Look, if I had a strategy and a plan

and I thought maybe I might go left, well guess what? After I asked some questions, they answered it

Maybe I would take instead of going left and go right. Why? Because the customer's information

allowed me to take the sell a different way and I wasn't even planning on going. that way. But based on the information that they gave me because I ask great questions

it allows me to win victoriously during the cell. What I want to tell you is questions are

everything. Most sales people find themselves just talking. And guess what? A customer don't want

to hear you if they haven't been heard. Does that make sense? So you want to ask great questions

so the customer knows that they've been heard. And based on that, the information that they give you

actually tells you which way to take the cell and how to handle that unique customer

ask great questions, get great answers. Okay, guys, this is a huge one

Don't live in fear of losing a cell. Look, I wouldn't be like Alcatraz

Look at my hand. It says Alcatraz. No one escapes. It says torture your haters with success

Alcatraz. The reason why I wear this all the time is because I closed it 80 to 90% as a salesperson

And most people said it was impossible to happen. But I did it

And you can do it too. Let me explain one of the main things that will help you do that by not living in fear of losing a customer

Most salespeople, I know you don't want to lose a cell, but you can't have that

I'm afraid to lose a customer look. If you have that look on your face, your customers will interrupt you

They won't see you as their trusted guide as the expert and they will run you over

They will interrupt you all the time. So what you have to do is not have that fearful look on your face that like, you know, would you guys take it if I did this

you know what do I need to do what do I need to do listen you're bowing down to them you're going

in begging mode and at that point they will run you over they're going to leave no matter what

because they smell the fear on you so even if you don't want to lose a deal which we none of us do

never live that in fear mode I'm afraid I'm going to lose a deal it's not worth it and as a new salesperson

you say Andy I don't want to lose a deal right but guess what believe in yourself take the doubt out of you

have the believability and I assure you that will shine through and you will sell way more cars

Don't have that fearfulness and I'm afraid I'm going to lose a deal because it will only make you weaker

Okay guys, number eight, give world class customer service. Guys, listen, my job is when I went out and met customers and say, hey guys, how you doing

My name's Andy. How you doing? Welcome to the dealership. Guys, so look, I just want to tell you real quick, it's my job to give you world class customer service and to serve you at the high

highest level. When I said that, they were always like, oh my gosh, man, who is this person

I want to tell you right now, give your customers a show worth paying for. Do you believe that

when they were across the street and dealt with your competition? Do you believe they put on a show

worth paying for? Do you believe they treated them with world-class customer service? Do you think

they treated them high in all the critical areas and are important to them and their family? No

So when you do it, they'll be blown away. Guys, give them work

world class customer service. I don't care where you work, where you're at

You should never discount giving somebody world class customer service. Even if they're the worst customer in the world and they're combative and they're not loving

and nice, that doesn't make you change who you are. World class customer service

You'll win them over every time, I assure you. Okay, guys, this is a great one

Number nine, learn how to persuade. Listen, if maybe you've been through some of my trainings before or my

my videos, I always talk about this. Most people don't know how to transfer the emotion of the way

they feel and push it into their customers. If I could give you the best definition of persuading

someone to do something, it would be to do this. Number one, I feel a certain way about my car

my product, my dealership, the customer, so I have all these feelings. And my job is to take the

way I feel and I call it transfer of emotion I take all the way that I feel and I push it into the customer Persuading is called the transfer of emotion You take the way you feel and you push it into them and now they feel

that way. And when they feel the way that you feel, they buy. It's that easy. So learn how to

persuade and the easiest most dumbing it down form the way that I can teach you to do it would be just

to take the way you feel, which means you have to manage your soul. your state, your excitement, be jacked up, be hyped

You know what I'm saying? Be a person that they can see that's like one of their friends or something like that, right

Be a chameleon to them. But also, level up your energy. Level up the excitement and take all that and push it into them

And now they'll feel that way. And that's called the transfer of emotion and that's called persuading

Okay, guys, this is going to be number 10. Number 11 is my favorite

This is number 10. never ever stop learning and you say indy i'm studying right now no listen let me explain this to you

so what happens is as you're new you'll start to do great because you're studying you're working

hard you're excited you're wanting to prove yourself well once you prove yourself and you make a decent

check maybe more money than you were making at your last you know job or something like that

what happens is you go to sleep i always say if you go to sleep on a wind you'll wake up with the loss

people, they're hungry right now and they're climbing a mountain because you're new

So you're hungry because you're at the bottom of that mountain so you're climbing up it. But when you get to the top of that mountain, right

Which there is no mountain. We have no glass ceiling on our head. But when you get to the top of that mountain

what happens is people go to sleep on a wind. My last job paid me 4,000 a month

I just made my first $10,000 check. Okay, I've won. This is going to be my future and they stop training

What happens now is they run an inconsistent path because they stop training and they do this for the rest of their life

And it's a miserable experience. Look, never, ever stop becoming a student of selling and never stop learning

And if you'll never stop learning, nobody can beat you. Nobody. Okay, guys, number 11, never ever get comfortable

Everything that you want in life is on the other side of being uncomfortable

You must learn to be uncommon amongst uncommon people. I know you want to be the best sales person in the world

I know you do. I know you want to crush, kill, and dominate it and make more money

than you ever made in your life, and you will. But what you have to do is you have to run from your comfort zone

Your comfort zone is very dangerous. In order to be a one percenter, you must do the hard stuff

Only the hard stuff pays. So as you're going to work and you're training, you're learning your inventory

you're going out there and literally, there's 60 minutes in an hour, and how you work 60 minutes in that hour all day long while you're at work

it's going to be uncomfortable. Going home and training after a long day or training first thing in the morning

or investing in yourself in spending money to get you to the next level so you can make more money, right

I always said it's broke people spend money, wealthy people, use money as a tool to make more money

As you go to do things that you're not used to doing, you must always stay uncomfortable

Become comfortable, being uncomfortable. And if you do that, you will destroy everybody

Guys, those are my 11 tips that will change your life. Hey guys, you made it till the end of the video

You are the one percenters. You are not like the other 99% of the world

Most people, shortcut, you don't. You're the best. All I want to say is thank you for watching my videos

I appreciate you. I'm grateful. Make sure you like, subscribe, comment below. Lastly, I'd like to tell you, I'd love to meet you in person

Look, I do what's called the Master Closer Seminar every single month in Scottsdale, Arizona

It's why I teach people how to close, negotiate, overcome objections, literally learn how to make a quarter million dollars a year to a half a million dollars of your selling cars

We have a 10,000 square foot conference room, and we have 400 people that fly in from all around the country every month

Also, if you don't want to trade, you know, maybe live in person, and it's more comfortable to train on a course right there from home, go into the description box below

You'll see a list of all my courses. The zero to 100K, the advanced overcoming objections course, the elite negotiating

They're all phenomenal. The Facebook remarketing 2.0. They're all amazing. Let's level up

Let's crush it, kill it together, guys. This year I want it to be a record year. See you soon