How to use your social media followers to increase your site revenue

Hi there, it's Anthony Morgan, the digital content manager here at Ezoic

And today, we're going to talk about a very important topic, how to turn your social media

followers into site revenue. Now, Ozar, you as a content creator have one or multiple different social media channels

probably with some number of followers. And you might not know how to actually turn those followers into site revenue

Now, this is understandable. Social media platforms are bustling, massively popular platforms all across the world with

hundreds of millions, even billions of users, but it's not always easy to know how to actually

translate that into income for your site. Now, there's lots of reasons behind this

These social media platforms have ever-changing policies and guidelines and restrictions, and if you break them, you can be severely punished, even ban entirely losing all of your

followers in the meantime. They actually don't encourage their users to leave their site

to go to your site because that means less ad revenue for them. That makes sense

So it can be hard to know how to seamlessly and lucratively fit your website into these social

media platforms and how to use your followers on social media to earn revenue for your site

In almost every case, these social media platforms are making money off of your content and not paying

you anything. See, they're the ones who have the ad revenue from the advertisements that are

shown on your feed, on your content, advertisements in your videos and they almost never pay you anything because it's their platform

This is how the social media platform works and that's why most content creators don't really

know how to make money off their own social media followers. The platform makes all the money

It's time to change all that. In this video, you're going to learn how to turn your own social

media followers into your own site revenue. Let's go over a few different ideas to make this strategy work. The first idea is promoting

your site's content on the social media. platforms. Pretty simple, right? Well, there's a few key points about this idea. Now, obviously

this makes sense from a big perspective. You're posting content on your website and that's where

you get ad revenue. And by posting that content on the social media, you're encouraging your

social media followers and anyone else on social media to go from that platform back onto your

site, earning you more ad revenue. So promoting your links and content is a very simple and

prune way to do this. There's a few drawbacks, though. Number one, most of these

social media platforms don't really want this to happen on a macro level because the more that

their own users leave the site, the less ad revenue they get. And oftentimes, these platforms have

this kind of like halfway page where if they click on a link in their feed that takes them off

site, the platform almost asks them like, hey, are you sure you want to go here? It's just like they

have different barriers for their users because they want to add revenue instead of you Here how to circumvent that If you are consistently producing high content on your site your site is going to be known as a go destination for these resources

and any amount of the are you sure messages on social media are not going to stop your followers from going to your site

Another great logistical way to get around this is to just include the links and teasers

to the content on social media. Don't put all your content on social media

Don't copy and paste the entire blog, article on social media, you're not going to get any ad revenue because the social media

followers see it on social media. There's no reason for them to go to your site

Use links and teasers on social media so that your audience is more encouraged to go to your

site and not give the social media platform the entire ad revenue. You can get it when they

visit your site. Now, a great way to maximize and capitalize on this behavior is to encourage

anyone who visits your site to sign up for your email list. Now, you can have a great

social media traffic day. Even getting tens or hundreds of thousands of views from social media

you got lucky, you went viral, you struggled and you got all those views. But if you can't capture

and keep those readers, then that traffic spike is going to finish right there and that's going to be

that. But if you capture the email subscribers, if you encourage your social media followers to become

members of your site, you can build up consistent, reliable return visitors so they can always see

your content in the future. Build enough interest. on your social media platform

to encourage your social media followers to go from the platform to your website

to read your content giving you ad revenue and be sure to encourage them to sign up

your email list to further increase this revenue over time. Idea number two is paid membership access features

Now all this means as you encourage your social media followers to not just become subscribers to your site

but paying subscribers for exclusive gated content not available anywhere else. Here's a few examples of how this could work

Let's say you're in the health and nutrition space. You could offer your social media followers to join an exclusive cohort where they and others will join this 30-day program to increase their muscles and lower their weights through some sound diet advice

Let's talk about the personal growth space. You can encourage your social media followers to join another cohort or a group or a monthly membership where they can ask you personal questions with Q&A sessions, have live access to you, and get solid

curated coaching advice from you as the conduct creator. Let's say you're in the home decorating space

You can invite your social media followers to be part of a program where you teach them month by

month how to decorate one room in their house or to have seasonal decorations on the outside of the

house with other social media followers as a group. You can then reinvest the profits and

testimonials and reviews that these customers have towards the rest of your social media

followers to encourage the rest of them to experience similar results Now social media followers are a pretty warm lead They have already expressed interest in following either you your topic or your brand

And it's not that far of a step to get them from a social media follower to a simple

paying monthly customer, paying a few dollars a month to be part of an exclusive, gated community

This is also an excellent method to poll and survey your followers to ask them what other

content and products do they want to have from you. Idea number three is a sales lead generator where you can send private messages to your followers

Now, if there's one thing these social media platforms are great at, it is connecting the right people

That is what their whole business model is founded on. Advertisers pay social media platforms to run their ads, and the social media platforms have insanely powerful AI algorithms to connect advertisers with relevant buyers

Because if advertisers make money from the site, they're going to want to keep pumping more ad revenue to the social media platform. So it's in the platform's best interest to connect

the right people with the right audience. Now, one simple way to start earning revenue from your

social media followers is to create a community within the platform itself. Facebook is a great

example of this. You can create a private Facebook group where you can invite friends and other

relevance connections that Facebook might show you to join this exclusive group. Once your friends

and followers and fans are in this exclusive group, that becomes a sales generation tool

where you can send them private messages offering services, coaching programs, monthly membership

fees, content, whatever, and either one-on-one messages or even bulk messages. You can set up sales

calls, you can promote old content, you can send them sales links to sales pages you have

and use those social media followers as a sales lead generation tool

idea number four is affiliate influencer and brand posts now you've probably heard these crazy

stories of these celebrities who have been paid tens and hundreds of thousands of dollars

just to mention someone's program or product on their social media platform with their millions

of followers now you and i might not be there yet with our social media followers that's fine

you don't have to be getting paid millions of dollars in these brand posts but there's plenty of

companies in your field that are willing to pay influencers like you if they believe that by paying

you to promote their brand, your audience will buy their services. In the beginning, you're probably

not going to have a lot of companies banging down your door and sending you DMs trying to get you

to promote their brand and want to pay you money. You're probably going to have to seek them out

yourself at first. But the good news is once you have one or two of these brand deals under your

belt, you can use them as leverage to talk to bigger companies with bigger money to spend

on influencers like you. You can showcase that you are an influencer whose audience is actually buying what you promoting You could even have lasting brand deals where there no flat rate for how much they pay you but since you continually promoting and talking about someone else products and services

you can get a cut of every sale your audience makes long term. There's all kinds of ways to secure brand deals to turn your social media followers into more

revenue for you, your site, and your brand. Idea number five is to convert your social media followers

into email subscribers. It is so much easier to earn site revenue

if your social media followers become email subscribers. You can get ad revenue

and implement multiple different income streams that you can't do with social media followers

Like we've said, the social media platform gets the ad revenue from your followers

not you. The more followers you can convert into actual members of your site

the more money you're going to make. Don't forget, social media platforms own those followers

and they can shut you down for any number of reasons almost immediately

How many conduct creators and influencers and celebrities have you heard about that have gotten their content and entire channel banned and completely shut down almost

overnight for any number of reasons? That could be you and you might know people that have already experienced that

With email subscribers, you own them. Nobody can shut them down. They're yours

Once you get more email subscribers, it's much easier to earn more site revenue

You can simply promote your old and current. content to increase your ad revenue and increasing your return visitor rate. It's not always

easy to have all of your social media followers see all of your content in your posting

But when that content is reaching your audience's email inboxes, they're much more likely

to read it giving you more ad revenue. You can also send them any number of services or products

or programs you're selling through direct email marketing. You can include affiliate links

into your automated email sequences so you can earn more passive income through email campaigns

Like I said, it's always easier to make more money from email subscribers than it is from social media followers

So you should make a prioritized strategy to convert as many of your social media followers to email subscribers of your site

where you own them and you have much more control over the sales and revenue process

In conclusion, it's important to remember that the only way these strategies work is if you're consistently producing high quality content

We have plenty of other videos about how to build up your social media presence and earn more site revenue

But in the meantime, you have to have a healthy level of engagement with your followers

for any of these strategies to work. So be real, post frequently, make real efforts

to engage with anybody engaging with you on your social media platforms

You can use these five and many other strategies to earn more money from your social media followers

There's lots ways to do this, but again, you have to consistently produce quality content

and be real as a content creator. Which idea is the best one for you