The Dirty Truth About Being A TikTok Star

Over the last several years, we've witnessed the exponential rise of the social media influencer. While YouTube and Instagram have created some pretty heavy hitters in the field, perhaps no other platform has contributed to influencer culture more than TikTok. Since its American release in 2017, TikTok popularity has skyrocketed — it's estimated that there are over a billion active users as of February 2021.