Activewear Brands Owned by Celebrities !!!
Jan 19, 2020
Once you "make it" as a celebrity—especially if you're one known for your sense of style—the natural progression of fame in the 21st century is to start a fashion brand. Sometimes, the transition from actress or singer into a budding multi-hyphenate fashion designer is seamless—and it shows, with brands that make headlines for their runway shows and lines that have lasted more than a decade. Whether it's powerhouse Rihanna's headline-making lingerie line Savage x Fenty, or Mary-Kate and Ashley Olsen's dual-threat fashion lines, The Row and Elizabeth and James, there are plenty of success stories out there. Scroll down for our favorite celebrities turned designers.
Draper James: Reese Witherspoon
Reese Witherspoon is already an award-winning actress and the head of a production company, but her ambition doesn't stop there. In 2015 she launched Draper James, a clothing and homewares company that serves up timeless Southern style—the kinds of pieces you could imagine Reese using every single day. But just because she's in charge doesn't mean you have to be a movie star to afford the looks: Pieces range from $98 up to just over $200 for a dress. We also love the brand's collaboration with Eloquii, which makes super-stylish pieces—now with Witherspoon's signature Southern vibe—for plus-size women.
Fabletics: Kate Hudson
Actress Kate Hudson cofounded the activewear and athleisure line Fabletics in 2013, which carries a mission to motivate and support women in leading healthy lifestyles. The hugely successful line, rooted in a subscription-based service, includes workout essentials like leggings and sneakers. It's also received plenty of celeb love since its start, with famous women like Kelly Rowland and Demi Lovato jumping in to collaborate on collections. It's clearly working: CNBC reported last year that Fabletics was planning to open 75 more stores in the U.S. and overseas.
Good American: Khloé Kardashian
In 2016, Khloé Kardashian paired up with Emma Grede to launch the size-inclusive denim brand Good American. "It wasn't about having a new denim line. It was about doing something that empowers other women, something that's going to break down barriers," Kardashian says about the brand on its site. Good American took its mission to heart: When staff realized it got 50 percent more returns on clothes in sizes 14 and 16, they created a size 15 to fit the needs of their customers. Now, it's not just denim: The brand has expanded into activewear and bodysuits too.
Uncommon James: Kristin Cavallari
Kristin Cavallari, she of Laguna Beach and The Hills fame, made her way to Nashville and started her jewelry company Uncommon James, a name that's a play on her daughter's middle name. Using style stars like Hailey Baldwin and Kate Moss as muses, Cavallari's brand focuses on minimalist, delicate, "feminine with an edge" pieces that range from $36 to $78. And because once a reality star, always a reality star, Cavallari and her company are now the subjects of an E! series called Very Cavallari.
Ivy Park: Beyoncé
All-around legend Beyoncé is no stranger to the world of business ventures, including the fashion line House of Deréon she once ran with her mom. But she expanded into activewear by teaming up with Topshop to launch the hugely popular activewear and athleisure line Ivy Park in 2016. When a #MeToo scandal hit Topshop's parent company's CEO in November 2018, however, Bey bought full ownership of the company, like a boss.
James Mae: Kristen Doute
Vanderpump Rules star Kristen Doute made the leap into fashion by starting James Mae, a '70s-inspired rock band graphic tee clothing line she named after her niece and nephew. Some of the shirts she sells—most of which are between $30 and $45—are designed with mottos that reflect her vegan lifestyle; others branch out into off-the-shoulder, embroidered, cropped blouses—she's even added a couple of pairs of shoes to her line.
LC by Lauren Conrad: Lauren Conrad
It's not just Kristin Cavallari that found fashion fame after the cameras stopped rolling for Laguna Beach and The Hills: In 2009, Lauren Conrad launched a line of clothing called LC by Lauren Conrad that's sold exclusively at Kohl's. That's not all, though: She's also the brain behind Paper Crown, a line of higher-priced clothing, and The Little Market, a fair-trade-focused store with a mission of women empowering other women.
SJP by Sarah Jessica Parker: Sarah Jessica Parker
Sex and the City’s Carrie Bradshaw had a legendary shoe collection, so it felt like a natural move for Sarah Jessica Parker to lean into her character’s obsession and create her own eponymous high-heel line in 2014 with Manolo Blahnik CEO George Malkemus III. Each shoe is handcrafted in Tuscany, embellished with a cute ribbon on the back, and sold in various boutiques and department stores arou
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