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Chiara Pellegrini is the new Booking and Events Manager at Frontiers Records, an Italian rock and metal label with an extensive roster of artists, including Blue Öyster Cult and Stryper. With more than a decade of working in the music industry, Chiara has become a professional booking agent known for her activities with important bands from different styles.
In her new position, Chiara will be at the helm of Frontiers Records’ events planning and management to increase the label’s footprint in the live music territory. She happily said she would promote the label’s first tour, which would be a big step for Frontiers and her.
Join us as Chiara shares insights about her journey in the music industry and the exciting developments at Frontiers Records in this podcast episode.
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0:00
okay welcome to the new episode of denim
0:03
and Lea podcast to Kiara Pelini Kiara
0:06
Pelini is that that's how we say it
0:09
right yes it's correct okay the new
0:11
manager of booking and events of the
0:14
world famous label Frontiers music from
0:17
Italy uh hi K thank you for joining us
0:21
hi thank you for the for your time of
0:24
course uh first before we got into
0:27
before we get into Frontiers music uh uh
0:30
news uh tell me about yourself how did
0:33
you start working in the music industry
0:35
or involvement into
0:38
music uh well um I start uh well many
0:42
years
0:43
ago uh I start first in uh writing in
0:48
magazine and webzine of course Italian
0:51
magazine so I start with doing review
0:54
then interview and then I had the chance
0:58
to know band
1:01
promoters and slowly yeah I start to
1:04
work in the concerts first local concert
1:08
local
1:09
shows and then
1:12
slowly I start to yeah to eat the road
1:17
so I became um a tour manager so I was
1:21
working with bands
1:23
um and yeah and then slowly in um
1:28
2012 uh um I joined um the booking uh
1:33
company Alexis that at the time was
1:36
really really big because they had
1:39
vantasia um Creator emerl gay
1:43
so was really
1:46
really for me was the start of this
1:49
uh or of being you know a professional
1:53
yeah into the into the bigger league in
1:55
with big bands yeah yeah uh do do you
1:58
sing yourself or maybe play something or
2:01
no uh no of course I
2:04
[Music]
2:05
tried but I tried yeah when I was really
2:09
really young uh but yeah it was not
2:12
really my thing I try with guitar but
2:16
was not good and then I tried to
2:19
sing but yeah was even worse I
2:23
think and yeah then I had the talent to
2:28
understand that I didn't had any Talent
2:30
at all so yeah I had the talent to work
2:36
with people that as real to say probably
2:40
probably yeah you probably need to be a
2:43
little bit more extroverted to to work
2:45
with a lot of people like that uh what
2:48
kind of music uh rock metal did you grw
2:51
up on or maybe it was not rock that you
2:53
grew up well yeah of course rock
2:58
yeah well in the when I was a teenager
3:01
of course I was listening a lot into
3:03
classic metal like Haram Maiden judah's
3:06
priest but yeah I have to say that um I
3:10
was
3:11
also um listening to any kind of music
3:15
because I really like to have a music
3:17
culture
3:18
so yeah was different different kind of
3:24
music but mainly yeah rock music yeah
3:28
maybe some Italian metal or
3:30
[Music]
3:32
BS well we don't have too many rock
3:37
bands but yeah of course I was listening
3:40
to
3:44
some I love I used to love a
3:46
lot rap you know the Italian
3:50
V yeah yeah of course it's a that I work
3:53
with and um I still work with them
3:56
because I'm their agent oh yeah and I
4:00
doing yes I I just I just saw them I
4:03
just saw them this Summer in Bulgaria I
4:05
I went to the concert to the to some
4:07
show I mean a big festival and I saw
4:09
them they were
4:10
[Music]
4:14
great was in The Bu Winery wery yeah yes
4:19
yes yes yes I booked the show so yeah
4:21
yeah yes yes yes yes how how many in how
4:24
many labels have you worked with until
4:27
now well I used to so I worked but yeah
4:31
many many years ago with two label one
4:35
was the real small label in
4:37
Greece uh and yeah I was doing mainly
4:41
not the same job in Frontiers but mainly
4:43
you know I was um handling
4:46
the the pre listening party live shows
4:50
or yeah what was a real small level but
4:53
I had really good memories of that and
4:56
about gree and then I also work for
4:59
Scarlet records that is an Italian label
5:03
I was mainly doing the same but of
5:04
course they have different band than
5:07
Frontiers and yeah then when I joined
5:10
all access I I quit because of the yeah
5:14
all the work yeah did did you maybe
5:16
formed your own label or your own
5:19
company back in the day or
5:21
no no no but of course I worked a lot as
5:26
um yeah like self employee or like fre
5:30
so so yeah a sort
5:33
of a sort of not a real label or I
5:38
didn't lead a real company yes but I a
5:41
lot a lot have you have you thought
5:43
about it to to make your own label maybe
5:46
or your
5:47
company uh No Label no because yeah I
5:51
think there's many people that they can
5:54
do it better yeah like years for example
5:57
but um yeah maybe agency well maybe
6:02
but yeah I'm I'm fine now with with what
6:06
I have yeah yeah of course of course uh
6:09
on which big festivals have you worked
6:12
with uh with some bands as a tour
6:15
manager maybe you've been through all
6:17
around the world or only Europe no I've
6:20
been around the world as tour manager
6:23
and I work with the well I mainly work
6:27
in the most biggest the festival in
6:30
Europe oh okay uh well Alo maybe also
6:35
outside
6:36
Europe that's um I also work for the
6:40
biggest Festival I think in the world
6:42
that is Ban and I used to work there oh
6:45
you work for w you worked for w I worked
6:50
from
6:52
2015 and till before the
6:55
pandemic so I used to
6:59
there that is the biggest Festival in
7:02
the world yeah of course I have uh I
7:04
have my band uh here is here is our our
7:08
vinyl and uh because you mentioned vakin
7:11
we we were we were sponsored by vakin
7:14
Foundation you see the logo here oh the
7:16
foundation okay cool very cool they they
7:19
sponsored they sponsored the release of
7:21
our of our
7:23
vinyl very good very good yeah uh so uh
7:29
so so any other festivals not only
7:31
Europe I mean you you played maybe uh
7:34
Rock In Rio or maybe yes yes I've been
7:37
there I don't remember which band but
7:39
I've been there and yeah maybe Rock
7:43
probably is also really really big and
7:48
yeah mainly in Europe I went to most of
7:52
the Festival of course now I'm not
7:55
anymore
7:57
into yeah into life I mean I don't
8:00
travel a lot only for
8:02
short short distance or short period
8:05
because I'm really busy you know with
8:08
the job and because I had a bab recently
8:12
so yeah that's something that which are
8:15
which are the the famous band that you
8:18
ever worked with until now I
8:20
mean the band yeah as I mentioned before
8:25
uh in all access I we had they had very
8:29
very I mean cool band and and I had the
8:33
chance to work with them like Fantasia
8:36
Garay head
8:38
guy um emerl Stratovarius rep Studio
8:42
fire um yeah a lot of a lot of power
8:46
power metal and syo metal yeah a lot of
8:48
power metal yes yes yeah yeah yeah yeah
8:51
yeah yeah those are the power metal uh
8:54
the biggest the biggest Ben in power
8:56
metal yeah yeah yes yes but um yeah but
9:01
I mainly work with uh different um
9:05
different band because yeah yeah I think
9:08
maybe maybe now in now in Frontiers
9:11
maybe you will have more access to more
9:14
old school Hard Rock and some
9:16
traditional heavy metal bands yeah ex
9:19
exactly like um yeah there's a lot of
9:24
bands from different kind of music you
9:28
know yeah a lot of a lot a lot of band
9:30
on that on that label uh uh I I I
9:34
remember like 10 years ago Death Leopard
9:37
and wh snake used to release albums for
9:39
for Frontiers uh Ur hip also I think uh
9:44
I followed everything I mean the the
9:46
career of of of Frontiers for the last
9:48
10 15 years uh but uh how did you how
9:52
did you got in contact with were you
9:55
asked how how did you get the job of of
9:58
of becoming a manager of book
10:02
events well um there's well Frontiers
10:06
they I mean they extend a lot the their
10:09
own crew their own team yeah and um I
10:14
got in touch with them through um the
10:19
enr Frontiers one of the enr Aldo uh I
10:24
don't know if you know him but I oh I I
10:26
yeah I I know of him but I I don't know
10:29
him personally yeah yeah I know him
10:31
since many many years and he knows me
10:34
yeah because uh my job in um in the
10:38
booking agency in several booking agency
10:41
so and we worked a lot together
10:44
so since from years wanted to invest in
10:48
this um yeah in this adventure in this
10:51
uh Department uh he thought I was the
10:54
right person to handle this so that's
10:57
how I got in touch
10:59
with them and of course I was really
11:02
really honored and happy to join this uh
11:07
Adventure yes yes a good a big uh
11:10
company big label and uh the the guys
11:13
know know know what they're doing yeah
11:16
yeah know and it's incredible how they
11:19
renew it they renew the company and how
11:22
they really really love their company
11:25
the the bands sarapin and on they are
11:28
really
11:29
amazing person and amazing um worker
11:33
because they really really love the the
11:37
bands and the why they invest in this um
11:42
in this department because they want
11:44
their band to play and to be you know I
11:49
I saw they made they just made another
11:51
uh label like sub label for Frontiers
11:55
like a sister label uh for for a little
11:58
bit more hard or metal or something like
12:00
like biohazard like BS like that right
12:04
yes this is also really good I mean they
12:06
used to be an they label so I mean it's
12:11
incredible how they extend yeah you know
12:15
their Market yeah really good and they
12:18
also had um they they got more band more
12:22
different kind of bands yeah so it's
12:26
really really good and I mean now that
12:28
the Market is
12:32
uh so are you going to work for it's
12:35
changing I mean yeah are you going to
12:38
work for Frontiers and for the other
12:40
label I mean the metal department
12:44
or well mainly yes mainly uh I will
12:48
follow I will um you know I will work on
12:51
their event because there lot of event
12:55
coming and uh mainly you know uh for the
12:59
they they don't have an agent in Europe
13:02
or they don't have an agent at all
13:04
so yeah they have this service for the
13:08
band yeah so so so you're going to uh
13:11
for for every band on the label you
13:13
you're going to be a booking engion for
13:15
festivals around the around Europe or
13:18
around the world yes well mainly uh most
13:22
of the band they have their own agency
13:24
so the that they have the the agency of
13:28
course they they won't be part but yeah
13:31
who knows
13:32
maybe maybe everything will change one
13:35
day who knows right yeah of of course
13:38
but uh maybe you will organize tours of
13:41
some of some of the bed uh yes yeah
13:45
that's the goal to you know organize
13:48
tours
13:49
or package so yeah that's the main
13:54
reason of this they they they still they
13:57
still do do that festiv in Milan live in
14:01
Milan I mean
14:03
uh
14:04
Frontiers yeah well it's it's something
14:08
that is uh yeah it's it's a project that
14:12
yeah you will yeah it's like every year
14:15
yeah yeah it's like every year yeah they
14:18
stopped a few years ago maybe because
14:21
with the pandemic but yeah you will see
14:24
some news soon I had I I had a I don't
14:28
know on this
14:30
show a lot of uh the artists that are on
14:35
on the label of Frontiers like Jo Joel
14:38
HRA was here uh you know Joel HRA uh I
14:43
don't know mileno movich from steelart
14:46
was my guest also sergean brankovic from
14:49
the big deal
14:51
band yeah Alexandro who is no longer in
14:54
Frontiers was uh my my guest on the show
14:57
and uh yeah a lot a lot of a lot of the
15:01
talent and the artists from fronti were
15:04
were guests on on my show talking about
15:07
music they all they all have uh you know
15:10
that that in intense uh work ethic that
15:15
you know like uh that I've met the guys
15:17
they all work a
15:20
lot yes yes and they are they have
15:23
incredible talent and yeah they are all
15:27
super good yeah have good musician and
15:30
good bands and it's
15:33
incredible yes what do you think of of
15:36
of the of today's music
15:38
industry well I mean I mean I mean music
15:41
industry in releasing albums in uh plays
15:44
in streams in downloads or maybe buying
15:47
physical copies of CDs and vinl is it
15:50
pay pays off or or they only leave the
15:52
bands only live maybe from live shows
15:54
and merchandise I don't
15:57
know well of course I mean I can answer
16:02
from where I start of course it changed
16:04
a lot the the
16:06
industry in many many aspects and of
16:10
course I mean I think that now is more
16:13
easy to record an album and to release
16:17
an album it's really easy but of course
16:21
then you have a lot of bands you have I
16:24
don't know how many bands we have more
16:27
than than in the past so yeah yeah of
16:31
course um this is uh this is really good
16:35
because it's I mean it's great that we
16:38
have all this band playing but of course
16:40
I mean in terms of um for example
16:44
Festival you know the festival they have
16:47
a lot of band to choose yeah yeah yeah
16:49
it's hard to choose yeah so it's more
16:52
difficult I mean it's easier to make an
16:55
album but it's more difficult to you
16:57
know to reach the top of course it's
16:59
easier because we have social so it's
17:02
get to know but yeah there's also many
17:06
bands doing many bands on the road
17:10
and yeah yeah I get it's very hard to to
17:15
sell right now
17:17
yeah to sell yeah of course I mean the
17:21
more they play Live the more they sell
17:23
merch so of course this is also good end
17:27
and yeah mainly it's good for them to
17:29
you know to keep touring and keep yeah
17:34
making Al
17:36
and yeah I mean it's yeah it's different
17:39
before was different in the 90s you
17:42
2000s yeah yeah okay so uh because
17:47
you're new in Frontiers uh what are your
17:50
future plans me future plans are short
17:53
terms and long-term plans to stay in the
17:56
company to make some name for yourself
17:59
yeah of course I mean that's uh my goal
18:02
is to of course grow this my my
18:05
department yeah and of course I mean I'm
18:09
really really excited to start to work
18:12
on this new project and with new bands
18:15
of course as as I said with bands that
18:18
before I didn't had the chance to
18:21
work and yeah and of course beside this
18:24
job in Frontiers I also have another I
18:26
mean I'm still a booking agent for for
18:29
another uh booking
18:31
agency so of course I will continue this
18:34
job in Dragon
18:37
production and yeah that's mainly you
18:41
know uh yeah in the in the before the
18:44
pandemic I was also you know 50% on the
18:48
road now I'm more concentrated on
18:51
booking shows so that's
18:54
my which bands are you going to work
18:57
with now right right now
18:59
right now as I saw with blue with
19:02
bluester cult maybe as as I read
19:05
somewhere no no no with them no uh for
19:10
the moment yeah I work we work with big
19:13
deal big deal oh great uh then we are
19:16
working with uh Grand Bonet that is of
19:20
course a big name in the of
19:26
course and yeah and there
19:29
yeah there will be soon um website where
19:33
all the
19:35
band or where you can see all the band
19:37
that they will join the booking yeah so
19:40
you will see them pretty soon awesome
19:43
and with most of them we are we are
19:45
already
19:47
working and yeah you will see some news
19:50
uh I hope
19:52
soon awesome uh okay at the end end of
19:55
the interview I want to tell you
19:57
congratulations on the on the new job
20:00
and uh and uh just uh great things to
20:04
happen and and to grow into a bigger and
20:07
more bands for you you
20:09
[Music]
20:12
know yes yes that would be good of
20:16
course yeah conat congrats congrats and
20:19
thank you for the for the episode for
20:21
the
20:23
interview thank you and yeah um we see
20:28
probably somewhere or in some of the
20:31
some shows yeah I hope so yes yes thank
20:34
you thank you
20:36
ciao oh thank you
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