Decoding the Essence of Product Strategy

Decoding the Essence of Product Strategy Product strategy. It sounds fancy, doesn’t it? Like something only Silicon Valley executives talk about while sipping on overpriced lattes. But the truth is, product strategy is a simple concept that’s essential for businesses big and small. If you’ve ever scratched your head wondering, "What is product strategy?", don’t worry—you’re not alone. Let’s break it down in a way that even your coffee-deprived Monday brain can handle. What Is Product Strategy, Really? At its core, product strategy is like the GPS for your product. It tells you where you’re going, how you’ll get there, and why you’re even on this journey in the first place. Without it, you’re basically driving in circles, burning fuel, and wondering why no one wants to buy your imaginary flying toaster.