Do lawn mowing flyers work?
So you want more lawn mowing customers. One way that lawn businesses have been using for years is by putting out flyers. The million-dollar question is… Do they really work? When I started a lawn mowing business in 1987 it was one of the first things I did. I spent a morning delivering 500 flyers and my phone started ringing. It was a nice dependable way to build your business. Not any more. My first flyers got around two quotes per hundred delivered. Every year after that, it got worse. The last time I put out flyers the return was two calls per thousand. Assuming you can deliver my average of 100 flyers an hour the return is not that great. However, there is one technique that still works. Firstly, I would mention on the flyer that I mow a lawn on that street Then I would deliver it to half a dozen houses around any lawns that I mow.