Why 1970s Drugstore Makeup Was Better Than Today’s Luxury Beauty

What happened to beauty… and why does “luxury” feel so underwhelming now? In the 1970s, you could walk into a drugstore and find gold metal lipsticks, heavy glass perfume bottles, and campaigns that made everyday women feel glamorous, powerful, and seen. Brands like Revlon and Avon didn’t whisper luxury — they delivered it, in a way that felt accessible, tangible, and real. My Makeup: Dior Forever Skin Glow Foundationhttps://rstyle.me/+8cAl_hImvEh6EjsgrTvTGQ Dior Forever Skin Correct Full-Coverage Concealerhttps://rstyle.me/+tVEv04KHQTFpNPwaK-bcTw e.l.f. Cosmetics Suntouchable Whoa Glow Broad Spectrum SPF 30https://rstyle.me/+iPsoFyALDRjAErqsigctCALipstick:Rouge Dior Refillable Lipstick 999https://rstyle.me/+GEyZAS87hgDAbaYlpdgqGQ e.l.f. Cosmetics Halo Glow Liquid Filterhttps://rstyle.me/+L3xvgzOVYdy7hKr5ObxsLA Weleda, Skin Food, Original Ultra-Rich Creamhttps://rstyle.me/+V0pgtlhZrWDtGcTML9lsaAAvene Cicalfate+ Restorative Protective Skin Barrier Face Cream https://rstyle.me/+twLmRV5iD0aM61ObFJY4Qg Mason Pearson Handy Mixture Nylon & Boar Bristle Hairbrush https://rstyle.me/+juCH7qkSP8xo9Yu3Cv-3SQ Today, we’re surrounded by minimalist packaging, rising prices, and products that feel lighter, faster, and strangely disposable. Somewhere along the way, beauty shifted from something we experience to something we constantly chase. In this video, we’re exploring: – Why 1970s drugstore makeup felt more luxurious than today’s “luxury” – The rise of the “Charlie Girl” and the working woman aesthetic – The Avon Lady vs. influencer culture – Why modern packaging feels cheap (even when it’s expensive) – The disappearance of the signature scent – And why so many women are starting to reject overconsumption This isn’t just about makeup. It’s about identity, class, and how femininity is sold to us — then vs now. Because maybe the problem isn’t that beauty changed… Maybe it’s that we stopped asking what we’re actually paying for. Let me know in the comments: Do you own any vintage beauty pieces that feel better-made than what’s sold today? Join this channel to get access to perks: https://www.youtube.com/channel/UCM4hiMCyAEMxibzIYrOKD5Q/join #vintagebeauty #luxurybeauty #deinfluencing #beautyhistory #1970sstyle #makeupanalysis #femininity #consumerism #beautytrends #oldmoneyaesthetic