From Idea to Final Logo- The Complete Guide to Logo Design

Before you begin, it's important to have a clear understanding of what your logo is going to

represent. The client will usually send over a document that will have all the necessary details

but if you feel it's incomplete then don't hesitate to ask the client the questions you need to

Once you have a clear understanding of the brief start looking for references and create a mood

board of how your design is going to feel. The most popular places to look for inspiration are

Pinterest, Behance and Rubble. If you're struggling with what to search for you can try mind mapping

which is a technique where you break down a logo brief and generate new ideas in different directions

Let's say I'm designing a logo for a cafe called Sleepy Bunny Coffee House and I don't exactly know

know where to start. So I'm just gonna write down the words that come to my mind when I think of the

company name or even pick out words from the logo brief and expand around it. Once you're satisfied

with the keywords, it's time to move on to sketching. This is where you visualize your ideas

and start to bring them to life You don necessarily have to be great in drawing for this you just need to be able to sketch down your thoughts on paper

Minds Then if we do Then if we don't Then if we're giving

What we want To what we want There's a party

Downtown we are drunk And the music's out I forget that we're done

That you're back with your girlfriend now There are a couple of options when it comes to sketching

You can take the initials and play around that or make something like a mascot which I think will fit best in this case or you could even just go the typography route and play around with that

step 3 pick a color palette an easy way to do this is head over to colorhunt.co and you can

choose whichever palette suits your design otherwise if you want to learn more about

colors and go deep into this topic i suggest you check out the future academy they have

great tutorials on this i'll link a few of them in the description once you have a color palette

and a sketch ready it's time to vectorize it i'm using adobe illustrator which is the most common

in the industry for vector design but there are other few options also which you can use

take a photo of the sketch and drag it into the software to import it i have decreased the opacity

to 30 so i can trace over it select image and you can change your opacity from above here using the

ellipse tool on my left while holding shift i'm going to create a circle then duplicate it by

pressing ctrl c and ctrl v and drag the edges while holding alt to make an ellipse duplicate

it again and scale it down to make the inner ellipse create a circle again to make the rabbit's

head for the years i'm going to use the pen tool press p for the pen tool and start jotting down

anchor points by left clicking on your mouse make sure to keep the points to a minimum and only place

points where there is a curve starting then press shift c to bring up the anchor point tool and click and drag to adjust the curves to your liking Do the same for the second year Using the pen tool again I making this curve for reference

Then using the direct selection tool, select the bottom anchor point and press delete

Do the same for the outer circle. Switch back to the selection tool and holding shift select both the inner ellipse

and the remaining arc. Now I need to join these two to make a single shape

For that, I'm going to use a shape builder tool and drag over both the shapes to join them

After this, I used the pen tool again to make the nose and the eyes. Then filled in the color using the fill and stroke on the left

That's pretty much it for the basic structure of the logo. Now I'm just going to play around with the shapes a bit more, adjust it to my liking

add some text around it and fill in the colors. So I tried to make the rabbit look like it's forming out of the foam of the coffee and

also made a second simple variation of it. Do let me know in the comments if you'd like me to make more of these tutorial type of videos

from time to time. Hope you like the final design