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📈 His Channel's views EXPLODED _ Pro Tips Ep.01
1K views
Jan 14, 2024
This video, the first episode of "Pro Tips," likely provides insights and strategies on how to significantly increase views on a YouTube channel. The content may include professional advice and tips that have contributed to a notable surge in views for the creator's channel. The video aims to share valuable insights and actionable tips for content creators looking to enhance their visibility and audience engagement on YouTube.
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And I was expecting to see growth, but not that growth
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I was actually a bit skeptical. This is what I think is important for anyone that wants to create content about
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on a specific topic to think outside of the box. Welcome to episode one of Pro Tips
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This exciting new show is your chance to learn practical tips from amazing content creators
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This show is born from the realization that content creators like us don't always have a clear
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path to follow. We learn by trying things out, by making mistakes, and often by picking the brains
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of other content creators who have done well with their content. This is the show I wish existed
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when I started my journey as a content creator. It's full of practical tips to help you
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make better content, grow your influence and most importantly build a profitable business
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around your work. Today we have Robson Bolivor with us on the show. And
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And Rob's channel is very similar to ours. It's approximately the same size
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He also talks about Canva and recently started to experiment with some new content
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The only difference is that he does all of that in Brazilian Portuguese
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Hello, all of you are Robb. Rob and I are good friends
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I've been following him since the very beginning of his channel. And we've had countless Zoom calls to talk about YouTube strategy
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But recently, he made a bold move. that caused this channel to grow exceptionally fast
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He published a video that was not about Canva, his core topic, but about chat GPT
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At the time we are filming this, this video is about a month old and has gathered half a million views already
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So let's start with that. Although I didn't know if it would work or not, I gave it a shot, and it did work really well
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And yeah, I'm very happy. And this video really pushed my subscribers
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Like now I have a whole new like bunch of nice people following my channel that are interested not only in Canva but also in AI
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And this is really nice. So what happened here is that Rob perceived an opportunity, a content opportunity, a new trend that was emerging on YouTube or maybe some other sources it was paying attention to
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So he decided to jump on that trend very early on and that really paid off Let talk about this That actually my next question And so you have kind of capitalized on that first mover advantage First mover advantage is a marketing term that really explains when you are the first
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company or the first creator to bring something to a specific market
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Kind of like when you're the first kid to bring a new toy to your school, to your classroom
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Everybody's like, wow, what is this? And then you get the attention of everybody else
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So it seems like Rob was one of the first guys. who brought this new toy to the Brazilian market and therefore he got a lot of attention
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That's like really the definition of like being a pioneer in a specific content niche and you're
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doing it in a specific language as well. Like let's not forget that this content is in Portuguese
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for the Brazilian market. So probably you are the person who is the most influential or one of the
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people who are the most influential with that topic in that specific market. You started speaking about it
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early on. That gives the first mover advantage, which is always good to have. Did you expect such
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a positive response from your audience? And what went through your mind when you saw that video
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blow up? You're talking about 10,000 views in a couple of days, but after that, I'm pretty sure
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the curve went exponentially. Oh, yeah. Looks like that. Yeah. So first, did you expect that kind
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of reaction from your audience and more than your audience? Because it's a new, brand new
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audience that is being exposed to that content through YouTube recommendation. Did you expect that kind of success
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And one went through your mind when this happened. Well, I did not expect to be as successful as it has been
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I expected that it would be nice and people would be very like, wow, I can use that now
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I can like, you know, generation content here and use that to help me to kickstart something
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And I was talking about canvas magic writer. And people really liked this
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But it wasn't the same. Chat Tipiti was a whole other level
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And I was expecting to see growth, but not that growth. I was actually a bit skeptical
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It was like, my audience are going to think, like, what am I talking about? What is he talking about
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He's switching from Kamba to AI. And it's still a tool. So I was like literally very surprised
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And I spoke to my wife. I remember talking to her. And I said, wow, this is something I wasn't expecting
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and I was like this is something good because then I have a whole northern niche to talk about and I can also explore this niche a bit more So what happened here is that Rob actually discovered something that was really working
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He publishes this first video, got a whole lot of views and he had to decide what to do
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This is not my core topic, but there is something here. So what he did was actually very smart
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He started to create more and more and more videos about chat GPT
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but also Mid-Journey and other AI tools. So he really capitalized on this new trend that he found that was working very well
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He created more of what worked regardless of whether or not this was the main, the core topic
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of his channel. So that was very smart. Let's now hear from Rob on how he decided to approach this new AI content opportunity
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I believe he's been very smart about it. And that seems to have paid off in terms of views
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And this is also because a lot of people were. exploiting the idea in a different perspective
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Like a lot of people, they started talking about chatypity, how to make money with chat
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dbti, how to make money with these and these and that. And I just felt that that was something quite premature to be talking as such a new tool
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The audience knows that as well and they feel as well. So my idea was like, I will educate them first
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And then after we're going to start talking about the possibilities. And I absolutely agree
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this was the right approach. If you provide value first, if you educate first
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instead of taking a shortcut or going for the clickbait, this usually pays off
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And in Rob's case, it completely did pay off. So that was the right choice
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Now, there is something else you should do when you decide to pivot with your content
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So I think your approach was definitely the right one. And I love how you quickly became like the chat GPT guy
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and the AI guy and your channel even switched the color of your thumbnails
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Like you had this really smart pivot going on in the way you create your content
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You seize that content opportunity. And you inspired us to start talking about AI on our channel
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And it's going well for us as well, our audience. And we are being very cautious as well
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And I want to adopt this. I want to teach you how to use this tool
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from a very specific angle, from the content creation angle. because I don want to ditch completely what we are doing about Canva No How can we integrate both and work as an extra tool that supercharges your content creation process
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When you want to introduce a new topic to an already successful channel, when your audience is
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used to a specific line of content, you cannot completely rupture and start talking about something
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completely different. Your job as a content creator consists in creating bridges between the brand new, shiny
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thing, but also the core topic of your channel. In our case, we needed to create that connection
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between AI tools and Canva, because that's what our audience is actually signed up for
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That's why they subscribe to our channel, Canva. So how do you create these connections
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I think we were going through the same process, you and I with our audience, because we have
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videos talking from the beginning of Canva and we're like making it a bit more exploring
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all the options within Canva and now we are using Canva as a tool
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mixing with another tool and this is what I think it's important for anyone that wants to create content
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about an specific topic to think outside of the box like if you're talking about
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a specific tool, Canva, Notion, whatever, if you just talk about that subject
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there is just so much that you can say about it without going to be
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like going back and recreating old content and stuff like that, which is always useful, different ways of doing it. But what I've learned is that if you look
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outside of the box, you can find smart ways to create a content that is actually very interesting
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for your audience, but you're still talking within the same subject, the same niche
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As a content creator, you will always have to come up with the next idea, the next piece of
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content, the next tutorial or whatever you are producing. One important thing, though, is to keep your
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main audience in mind? What else would they be interested in? What other challenge might they have or
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struggle with? What other angle can I use to approach my main topic? Be curious. Think outside of the
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box. Try some new things. By all means, this new series is all about taking a shot. This is something
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new we thought we would try on the channel. Are you guys enjoying it? Are you finding these tips valuable
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What do you think about the format? I would love if you could give me some feedback
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via the comment section. Thank you for watching. I will see you in the next video
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