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How To Create High Converting Landing Pages For Google Ads
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Apr 18, 2024
"Maximize your Google Ads campaign performance with this comprehensive guide on creating high-converting landing pages. In this tutorial, we'll walk you through the essential steps to design landing pages that drive action and boost your conversion rates. Learn how to align your landing page content with your Google Ads campaigns, optimize for relevance and clarity, and incorporate persuasive elements such as compelling headlines, persuasive copy, and clear calls-to-action. With practical tips and best practices, you'll discover how to create landing pages that not only attract clicks but also convert visitors into customers. Watch now to supercharge your Google Ads strategy and unlock the full potential of your digital marketing efforts."
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How to Create High Converting Landing Pages for Google Ads
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Hey guys, welcome back. Today, we'll be taking a quick look at how you can get started
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with creating a very, very high converting Google page or a page for Google Ads
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You can use any platform to create your page. So a landing page basically functions as a call to action
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It's like a very big call to action. And a lot of people really miss the more
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with landing pages because they try to put in as many things or try to make it as fancy as possible
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However, that is never the goal of a landing page. We're going to be looking at some of these websites and we're going to be taking a quick look at what they're doing right
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what they're doing wrong and my five tips for you guys to optimize your landing pages to make
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them high converting on Google ads. Now, tip number one, a landing page should have a single focus
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What do I mean by that? A lot of people are trying to sell multiple different products on a singular landing page
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For example, if I take this website over here, their basic purpose, they're trying to just get us to sign in or trying to just get us to contact them
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They just want us to book or, you know, try to book them
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That's the main purpose of this page. If I go on to any other landing page, for example, let's take
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a look at this. So you guys can see this is a booking website. Their page, their focus is for us to
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book and take a look at their specific deals. If I go on to this website, they also want us to just
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book. Now, with each individual landing page, you want to make sure the focus is on one item
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The focus should be on one specific call to action. If we're doing this with a e-commerce store
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like, for example, I have a clothing store and I'm making a landing page. I would make my landing
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page to purchase maybe a specific sale. So if we take a look at a e-commerce store, like a clothing
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store for a clothing store a call to action on a landing page could be similar to buy the sale now buy now but I would be taking a specific product So I would be like targeting maybe bags only
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or targeting maybe t-shirts only, or targeting a new collection, a summer collection that has
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just arrived. So you want to make sure you're very specific in your landing pages. If you create
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a very generalized page, you're not going to be able to get converting customers. Now
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Taking a look at this website over here, this is Blue Skips, and this is a very good example of a landing page
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How? First off, their home section is focused on Inquire Now, and this is actually my second tip
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You want your customers to be able to contact you, and you want as many contact forms as possible
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So, if we take a look at the Brisbane Skip, you can see they have an Inquire Now
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On the top right, they have their phone number. If you scroll down, they are, you know, talking about their FAQs, all their basic services
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and at the bottom, they even have a contact form. Now, this is my second tip
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You have three basic ways that a customer can contact you. First off is just by purchasing your product or, you know, buying or booking online
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That is the first step. And if they do that, that's pretty good because that serves your purpose of getting a sale or getting
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a booking. The second way that people can contact you is via email. And for that reason
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you need to make sure there is a visible email that they can contact you via. You guys can
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see over here they have entered their email. The third way that people can contact you is via
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a contact form. And it's pretty similar to our email. People that are going to do a contact form
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are more likely to do an email simply because they can see your contact info in that. But the last
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way that they can contact you is via your phone number. A phone number is displayed over here
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So these key elements need to be incorporated into any landing page. It might be for juices
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it might be for clothing, it might be for booking, it might be for a veterinary clinic
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it might be for a dietitian whatever it is you want to make sure you including the key elements that a customer will require to get into contact with you This makes it a lot easier for your customer to be able to contact you find you and resolve any of their queries before they get into purchasing mode
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Now, the next thing is pretty similar. This page does not have it, but it is a essential thing if you do have it, which is reviews
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Reviews function as a great way to increase the reliability of your landing page
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A stream of live Google reviews can be what is going to make or break a customer into purchasing from you
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A lot of pages incorporate this. You have this page over here where there are reviews on one of their landing pages
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I think it's not on this one, but that is what you basically want
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If you don't have verified Google reviews, you can get some basic reviews from your own website
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You want to make sure it's not like long testimonials. You know, you're putting it on your landing page
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You have like your entire landing page filled with reviews or something like that. No. You want to make it very, very niched out
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So, for example, if I take a look at... So if I take a look at Sale Samurai, this is like an Etsy plugin
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and let's take a look at their landing page. So if you take a look at Sales Samurai
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you guys will be able to see they actually do have their reviews. You can see register for free, marketing your business
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They're providing all the features, a price ysis as well. And then you guys can see we have added what top SET sellers say about us
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This is the kind of section that people are going to be very, very likely to click on
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So the next tip I have is images, and you might be wondering, hey, we already know we're supposed to add images
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Well, no. People don't realize the power that a image is going to convey
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You guys can see this villa is going to, this hotel, is using some very luxurious images
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The reason for that is they communicating the message of luxury if you book with them If you are running a clothing store for children you want to communicate a message of friendliness hominess and comfort If you are running a just general e store
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maybe you want to communicate the message of luxury, trendy items, fashionable items. So you want to make
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sure the images you particularly use on the top header of your website or of your landing page
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are indicative of the message you're trying to convey. So these are some of the basic tips to create a high converting landing page
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First off, use images that are going to convey a emotion, not just a image that shows off your
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product, no. You want to link a emotion with your images. Secondly, make sure that you are focusing on one specific product or goal
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So you want to make sure you're not just trying to promote your images. entire store on the landing page, focus on one or two items. Thirdly, you want to make sure the
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contact information that you have, so any way that people can contact you, is very much
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visible on your landing page. All three methods of communication, phone numbers, bookings
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or buy now buttons, or contact forms. All of those should be very clearly seen on your landing
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page, so people don't have to hassle around to find them. Thirdly, you want to make sure
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that any of your landing pages have multiple different call to action buttons
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So an Inquirer Now button, you guys can see on this hotel, they have a constant book now button
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If you scroll down, you have their Discover buttons, which is going to basically lead me to their
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booking sites for their hotels. And you want to make sure that you have multiple different call to actions so your customers
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are more inclined to get the product. I hope you guys found this video helpful and you are now able to get started with creating
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high converting landing pages with any platform and you can easily promote them on Google Ads
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It's probably one of the best place to promote these kinds of landing pages
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And make sure to leave a like and subscribe to our YouTube channel
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And if you have any questions or queries, leave those in the comment box down below
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I would love to help you guys out. And I will catch you guys in the next video