How To Run Ads On Pinterest

How to run ads on Pinterest

Hi guys, welcome back to another video and in this video. I'm going to be showing you how you can run ads on Pinterest

So having said that, let's just jump into the video. So you come over here onto the website, ads

Dot Pinterest.com, just simply search for Pinterest ads and click the first site

And then you're going to arrive over here. And then they're going to ask you to select the location and determine the currency you will be built in

So we're going to select the United States and dollars. click on next wait for a couple of seconds and over here they're going to give you an agreement small agreement just accept to continue now this is how your ads is going to look like over here so as you can see currently we have no ads running so we can't create one so what we can do is we can click on create an ad right here as you can see or we can click on create a campaign over here that is going to be our main ad campaign so let's go ahead and click on ad campaign over here and we can click on ad campaign over here and we can click on ad campaign over here and we can see and we can click on create a campaign over here and we can see

We have to set up billing as well, all right? But you can select automated campaign

That's early access, but you gotta set up billing for that. But for me, I will choose manual campaign

and I recommend choosing manual campaign because it's much more better. Now, over here, this is going to be your campaign details

Over here, you're going to choose an objective. All right, so it could be awareness or drive considerations

or get conversions. It depends on you. So you could increase your brand awareness

or video views or get more people to like your ad on Pinterest or you can have conversions

and catalog sales. So depending on what you want, you will select your objective. So for me

let's say we want video views. We'll select video views, scroll down, and then we have

campaign name and status. Over here, we'll add the campaign name. All right, we'll get rid of this

date, all right, and we'll just call it video views. And then we have the campaign booking reference

or purchase order number. This is optional, but if you want, you can fill it out

It depends on you. Then we just simply click on continue. And then we have the ad group details, all right

Ad groups allows you to apply the same targeting and bidding strategy to the single or

multiple ads. So it's pretty simple. We're going to change the name to video views ad group

And down below we have the targeting details. So right now we select a strategy

All right, we could either reconnect with users, find new customers, or choose your own. It depends on you

If you select this one of course you can add an audience list to most effectively target people you interacted with your brand Or click on create new audience list and over here you can create them right very simple then but if you want you could go ahead and choose your own all right if you select this one

resetting targeting details will continue to erase your previous selection yes reset there you go now

over here you can create new audience list right so you can create a new audience list by clicking

over here or use the existing list it depends on you another thing i do have to mention is

that in every ad campaign, whether you're on Twitter ads or YouTube ads or Google ads or

any other adware, you have to understand that the broader your reach is, the broader the audience

size is, the less expensive your ad will be and the less effective. And, you know, of course

it will not target specific people that you want. The more narrower your ad is going to be

the more expensive is going to be. But since it will be more narrower, you will have a better

chance of having better sales. So make sure you find a good balance, not too broad, not too narrow

If you want to keep it narrow, you can, but it's going to cost you. So make sure you find the sweet

spot where you're having to pay not a lot of money, but also getting more traffic. Next, once you've

selected that, next comes the demographic, right? So interests and keywords and demographics. So if you

click on interest and keyword, you can click over here to enable and expand targeting, or you

can add keywords over here. Now interest over here as you can see we have a bunch of different

options depending upon the video that you have you could select over here. So let's say we have a

video that's related to men's fashion or home decor will just simply select men's fashion

Men's fashion we're going to have a bunch of different options. So you could select all of them

and as you can see our reach just became more narrower. Now I do understand that Pinterest

is I would say more female dominated space, right? Not a lot of males or men use

So in my opinion, we should be more female oriented. Now if I select here, right, as you can see

it didn't go all the way down, narrow, right? So as you can see, we have a more broader audience

because there are a lot of females on Pinterest. So now we can go ahead and select all of these

categories. So we would say that are is mostly women's outfits by occupations. I don't know what that is

but we're going to select all of them or I don't know because I am not sure. There are a lot of

categories over here Okay there even more categories within categories within categories Okay after selecting these few categories we are now more narrower because we drop down from 67 million to 11 million and between 12 million

So our reach has now been more narrower. So next, what you could do is you can find interest you want to target as well

You could go ahead and search for some boards over here. We'll go for women outfits

And we could maybe find something. There we go. And now we are in for demographics

So over here in demographics, you can pick your gender. You can specify your gender

So we are, you know, since we are female oriented right now

So we'll just select females. And then we want all ages or pick specific ages

It depends on you. Let's pick 21 and plus. All right. There you go

Now locations. Now it could be all of US or specific location if you want

So for example, if you want to go ahead and target Boston, you got to select Boston

And as I said before, the more narrow your search is going to be, the more expensive it's going to be

So let me show you. So if we click on select specific location, we select over here

We'll search for Boston within US Metro's Boston, Manchester. There we go

We selected that. And as you can see, our reach dropped to 158K

and we could also select New York. We selected New York. There's also region New York

If you want to select that, you can. But yeah, I think this is okay

So as you can see, the more narrow you get, the more expensive it's going to be

So I think we're good from here. Next, we can specify language as well, or we can pick all languages

It depends on you. And we can even specify devices as well

So next is placement and tracking. So you could add the placement right here

So all it could be in browser mode or in search mode when people search for specific things

Your ad could pop up. It depends on you. You can add, you know, group tracking by, you know, in clicks or you can enter in the URL

It's optional. Next is budget and schedule. You can, you know, budget it

You can schedule an ad and you can add select the specific budget for the ad group

It could be daily or lifetime. But if it's going to be daily, then I recommend going with as low number as possible, like $2

Right. And then run ad continuously or on specific dates. You can select that as well

So over here since we selected you will spend no more than a total of until this ad is paused or archived So it depends on you Next is optimization and delivery you can enter in the bid over here which is going to be the maximum CPV so enter what you like to pay for

your desired ad action you should bid what action is worth to you so since it's two dollars

with one dollar over here and the pacing could be standard i recommend going with standard

you don't need to go with accelerated depends on you is the ad you can add you can

add pins to promote, all right, choose pins from your board rookie or create anyone

You can create a pin or select a pin from your board. Click on create a pin

This is going to be the pin builder. This is how your ad is going to look like over here

You just simply drag and drop a video over here. You just find the video that you want and select it

I'll select this video right here. You could even select an image if you want, 50% off on new summer collection

and you can add a description as well, and you can add like an altered text

and you can then add a destination like your website, and then you just simply click on publish

and you can even select a board over here if you want. Protected board, not listed on user profile

We'll go ahead, select that for now. Doing that, you just simply select add campaign

and then simply click on create. There you go. We have now a board. Next, all you need to do is add the destination URL

Okay, so after you've added the destination, link, you've added the title, the video or the image or whatever you want to promote and

you've selected the board. Now all that's left for you to do is just simply click on published

And after you've published, give it a couple of seconds and your pin will be published

over here. As you can see, we have one error detected, but that's only because it's being

published right now. If once it's published, the error will go away and then you can just simply

click on the publish button and fill out your billing details and you should be good to go

is taking quite a bit because I have uploaded a video but for you it might not but once

it's done you just simply the error will go away and your publish button will become red

meaning it's accessible now and then you just need to click on the publish button and you

should be good to go after that just fill out your billing details for the ad campaign and

you are good to go and that is how you run ads on Pinterest and there we go speaking of which as

you can see right now then you just as I said before just simply click on the publish button

and now you just simply fill out your business information, as you can see right here

After that, just simply enter in your payment settings and billing history, and you are good to go

So that is it for this video, guys. Hope you guys enjoyed this video. If you did, be sure to hit the like button

subscribe to the channel and turn on post notifications, and I will catch you guys in the next video

And until then, take care and goodbye