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The 2018 Air Jordan 3 Black Cement Price Was Reduced To $200 | Find Out Why?
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Feb 20, 2025
The Air Jordan 3 black cement is making a return next year in its OG features- the “Nike air ” logo on the back. Ever since the white cement 3 “88” came back with the “Nike air” logo, JB has been teasing us with rumors of a potential return of the black cement 3. Well our wishes are finally going to come true, and with good fortunes. The shoes are going to cost $200 which is a bit of a surprise to many. Here are my own speculative reasons why I think the brand is making such a strategic move.
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0:00
hey what's up guys this is Ty from House
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of kicks and big news today uh Jordan
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brand is bringing back the the cement uh
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three next year and the good news is the
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Sho is going to go down to
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$200 and I wanted to give you uh I guess
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my own reasons why I think Jordan brand
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is trying to take the price back down to
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200 and back when uh the the cement the
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white cement 3 came out uh with the
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nikea logo on the back
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we've been waiting for the the black
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cement 3 and there been like rumors
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after rumors and Jordan BR and other
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people just teasing up fake pictures and
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and then fake shoes and all that kind of
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stuff and finally I guess Jordan brand
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decided to bring the shoe back and which
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is a good move for the brand but the the
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the the good thing is the price is going
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down to 200 so I I was like hold up why
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are they doing that and and I just
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started to think about it and I have my
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own reasons why that's what I wanted to
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share with you to today and forgive me
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if I'm being too repetitive right so now
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first thing I think of is is the the
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true blue three the true blue three came
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out this year and it was 220 and as
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great as the shoe looks with the Nike a
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logo on the back and
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everything sales-wise the shoes did
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horrible like it did not
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sell and you could still walk in like
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places like
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DTLR Jimmy ja Sho City and like places
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where they can't really R TV their shoes
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and they shoes down to like
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159 and then even if you go to Foot
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Locker they they took it down to like
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179 189 CU they ain't selling and and
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and I I realized why look this is the
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map that's just for Foot Locker when
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they came out this year this is how many
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stores got the shoes it's a many stor
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I'm not I'm not just talking about like
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all the store just Foot Locker look at
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all these all these places got the shoes
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so it was massively produced so they sat
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and they collecting um dust and shelves
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and guess what the consumer is getting
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smarter you know what I'm saying like
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people aren't just going to buy these
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shoes for 220 they know they're goingon
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to hit the outlet so everybody's like
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you know what I don't need to rush about
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it I'm not going to buy on impulse I'm
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just going to wait and then they wait
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and wait and wait and guess what Jordan
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brand keep restocking the shoes and they
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keep going to the outlet and now with
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all the Facebook pages and groups you
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can always find some super good deals on
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on Facebook for like 159 160 so
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why why worry about the shoe when you
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know it's going to hit the outlet and
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you're going to get it for 159 right now
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the second thing I think of is is the
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the fact that
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Adidas and all the lifestyle snakers
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they've been releasing like the new
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breed of this this snecker head now like
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I I I don't want to use the word
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Sneakerhead but this new kids now that
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are into shoes they don't want Jordan
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retos basketball is dead to to be honest
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like people don't really care about
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these basketball shoes like look at the
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KDs they they're down to like $69 and
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nobody's buying them everybody wants
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what ad did this
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nmds Ultra boost they want lifestyle
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sneakers they want all these running
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shoes that are also uh like lifestyle
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sneakers basically stuff you can wear
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anywhere you want like 24 the the new
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bance 2 247 that kind of stuff that they
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want and I'm not goingon to lie to you
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if you look at all the resellers that I
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know dudes I used to buy is like Jordan
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from me and I also resell
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sneakers I I mean I can't tell you how
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many Jordan Retros I've sold in the last
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year and a half like I've sold a lot
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more nmds and I've sold a lot more uh
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new violences and stuff like that nobody
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cares about this Jordan I have like
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Jordan shoes for 40% Below Retail I
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can't even move those like it's just
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crazy so Adidas has taking the whole
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sneaker Thing by storm and Jordan BR is
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hurting like they try they still trying
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to think they think basketball is going
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to I mean nobody cares about his
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basketball sneakers and then Jordan are
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like considered basketball SHO right now
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the basketball on the black cement 3 was
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priced at like $100 in 2001 and 150 when
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it came out with a countdown package and
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in 2011 he came out again with a Jordan
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jump man on the back for two for 150 so
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when I did the inflation and I checked
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it the price is supposed to be 175 so
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200 is still a bit much but most of us
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we sell for because we feel like what
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200 is better than 220 and guess what
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even if the shoe was 220 people will
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still buy the cement 3 because it's just
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a classic so Jordan brand is smart like
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this is probably one of the best move
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they've ever made and basically what
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they're telling you is we've heard you
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guys we've heard your complaint about
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the shoes and we're going to try and
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really help you guys out we're g to try
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and we're willing to reduce the price by
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$20 this is a brilliant move like it's a
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classic shoe and not everybody has been
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waiting for this shoe and it's down to
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200 Jordan brand is going against some
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momentum and I think this is a brilliant
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move from the brand they really thought
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this out and this is great great I think
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they're going to sell a lot of shoes
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from this right so that's all I wanted
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to say I just wanted to share that with
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you and you know let's let's let's let's
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let's see what happens next and I think
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some of the things that Jordan BR can do
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to get better is Implement their edit
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and amplify just cut out any shoe that
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they think is not going to sell like
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garbage that is is the garbage stuff
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that they've been bringing out nobody
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cares about just don't sell those shoes
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like you say they preach to edit and
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amplify so stick with it and then one
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other thing that I think they should do
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just revise their prices especially on
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classic like the the the cement
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3 the Brad 11 stuff like that they're
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going to bring it back out just revise
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your prices and guess what you're gonna
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get some momentum again because Jordan
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BR is dead like I mean it's not dead
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dead but what I'm saying is they don't
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have the same appeal anymore people
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don't care that much about it all right
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so that's all my reasons for for that's
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all I wanted to share with you today so
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you can always go back and read the
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entire article I wrote about it all
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right thanks for watching this is D from
5:58
Master kicks and stay stay tuned for
6:00
more stuff like this all right
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