Up next in 10
Cancelling The Release Of The Air jordan 13 Melo Was A Calculated Business Move
Feb 20, 2025
I wrote a post earlier this morning about Nike’s decision to cancel the release of the men’s sizes of the Air jordan 13 Melo. The brand claimed the shoes had a minor cosmetic flaw and for that reason they decided to pull them off shelves. This is the same brand that released a pair of Jordan 15 that didn’t have any forefoot zoom unit and somehow never canceled that particular release . How many times have people in the sneaker community complained about cosmetic flaws only for their words to fall on deaf ears. The Cactus Jack Jordan 4 has been the subject of many complaints, tons of Jordan 13’s that dropped prior to the Melo edition had glue stains and flaws all over them and they were never pulled of shelves, so let’s think this though.
Subscribe to Housakicks: https://www.youtube.com/channel/UCZPK...
Visit Housakicks: https://www.housakicks.com
Show More Show Less View Video Transcript
0:02
hey guys this is time for master kicks
0:05
and she could see the title or surely on
0:10
this afternoon is he has to do tomorrow
0:13
13 Melo they were supposed to come on on
0:15
Saturday they are the 15 and you know
0:18
Nate Nike cancel it so I the entire
0:22
thing was kind of fine me like I called
0:24
my my partner Chris on Thursday because
0:28
I had written an article about the shoes
0:31
and I was trying to get some pictures up
0:34
uploaded from Nike because I like taking
0:36
like these pictures they are like clean
0:38
and really like professional so when I
0:40
want like his website I could not find
0:42
issue any release calendar so my next
0:45
thing was a called Chris and I was like
0:47
Chris you know what's going on with the
0:49
shoe cause Nike doesn't have an
0:50
economist and then piece goes on and say
0:52
well I don't know me I'm not sure what's
0:53
going on so I just like these big much
0:55
body I later on let it go so Friday
0:59
night I check on my I guess Facebook or
1:03
whatever and everybody is talking about
1:05
how this she was canceled and they're
1:08
not gonna come out on Saturday main
1:09
sizes I was a while and the next thing I
1:13
did was I went on eBay or stock X and
1:15
the price of the shoes jump off matter
1:18
of fact I'm on I'm gonna share my screen
1:20
and shoot a few quick look on kicks afar
1:25
for example I've seen you see my screen
1:27
right on kick safari like $600 for size
1:30
eight 600 or four sides in and a half
1:33
six hundred or ten and a half let's see
1:36
what stock X is saying man this is
1:37
insane this is definitely I mean I
1:41
didn't see it coming let's go in there
1:44
and let's see how much willing to pay
1:49
for these shoes on stock xs3 ninety four
1:51
hundred we just earn a lot of money you
1:53
know and I know when I shared my earlier
1:56
who told you that she was going for a
1:58
240 so the price the average price was
2:00
240 and he went up to two three hundred
2:03
fifty four hundred hours overnight that
2:06
is crazy
2:06
so my next thing was outside in my house
2:10
and I was kind of thinking why did Nike
2:13
really cancel his shoes man it
2:15
make sense to meet it it will just
2:16
cancel it release because of a cosmetic
2:20
flaw because think about it
2:22
the Cactus Jack 404 came out after the
2:25
Cactus Jack let's just do that real
2:27
quick please everybody was complaining
2:32
about issues right here because there
2:34
was a lot of goo marks all over the
2:35
place it was bad they actually ended up
2:37
at the outlet and if you don't know
2:39
about that so collect article about it
2:43
let's let me go on in and then show you
2:44
how ruppert truth will see what's going
2:48
on here I'm just trying to make a point
2:50
so bear with me see please what the
2:53
outlet heipiess is talking about it they
2:56
had a lot of cosmetic for so a lot of
2:58
them went through outlets so I was kind
2:59
of like Nike still released the shoe but
3:02
the end everybody outlet now the same
3:04
country which is Nike of course they
3:07
came out with Jordan 15 a couple years
3:09
ago and they claim the shuhada the zoom
3:12
unit or the forefoot and he wasn't there
3:14
and Huertas posture that and he talked
3:16
about it so I'm talking about a company
3:18
that there is no forefoot releases shoes
3:21
blue marks like they're the altitude 13
3:23
when I went or more may I started
3:26
shooting a lot blue marks all over the
3:27
places you know some of the stitches was
3:30
loose and everything and like he never
3:31
took those back stars like that's no way
3:33
like he's gonna cancel the shoe because
3:35
of her minor and this used the word
3:37
minor cosmetic floor so I wanted to
3:41
speculate on your loop a little bit you
3:43
know I'm thinking this is making sense
3:45
and then it dawned on me because a
3:47
couple of days before the release date
3:51
our what is our GU talk about minor
3:53
retailers were giving the garbage Jordan
3:55
breathless for September 15 those are
3:57
the 18 that I was talking about these
3:59
right here they were coming out on the
4:02
same date the Mello
4:04
was coming out so that's when it dawned
4:07
on me again that's just a speculation
4:10
I'm thinking this is what Nike is doing
4:11
they know this joint is garbage like
4:14
this blue and whatever mustard in orange
4:18
18 trashman everybody knows those shoes
4:21
were trying so I don't know why not keep
4:25
it release those shoes so they realize
4:26
it began
4:27
shoes like kicks us say Jimmy guys and
4:30
Indy TLR and all these other places and
4:33
if they're coming on the same date the
4:35
Meritor thing is coming now they're
4:37
gonna sit so I think what Nike realize
4:41
was this last rule the Jordan 13 mellow
4:43
out of the calendar and let's try and
4:47
see if you can stimulate some sales and
4:48
move these right here because if we
4:50
don't know what is gonna pay for these
4:52
when guys like Jimmy guys DT a lie fixed
4:55
really struggling to move units they're
4:57
gonna struggle Swati he was published
5:00
done to save these people because after
5:03
like on Saturday
5:04
those 13 come out nobody would have
5:07
bought any of these tracks that you see
5:08
in front of me nobody would have bought
5:10
it matter of fact let's go under and I
5:12
see how many shoes are left on kicks USA
5:13
they still got like eight nineteen eight
5:16
and a half latter half 1010 half left
5:18
that's the temporary [ __ ] ain't selling
5:20
that well let's look at the blue all the
5:23
colorway let's see what's going on let's
5:24
look at the blue one 8/10 and a half 11
5:30
those kicks you and say I ain't even
5:31
check DT Allah none of those other
5:33
places you see what I'm saying like I'm
5:36
telling you like I felt like this is
5:39
what happened like you realized you know
5:40
what we don't forgive to sell these
5:42
shoes so let's try and see if it didn't
5:43
drop something else and she correct me
5:46
if I'm wrong maybe I made me wrong I'm
5:47
just saying you think about it what
5:50
would a shoe be like cancel and the kid
5:54
sighs were in cancel preschool sighs man
5:56
cancelled they were made probably the
5:58
same factory so even attorney they
6:00
messed up somehow remain sizes and they
6:02
messed they didn't mess up the key sizes
6:04
I don't believe it it's a gimmick I
6:05
think he was done to steal its s and
6:07
Nike controls who makes money and I keep
6:10
felt like Lord let's do this let's pull
6:12
them off the schedule let's let the
6:13
people try and see if they can move the
6:15
18 let's keep them like two weeks
6:16
because they are a minor retailers and
6:18
then if they can't move it would drop
6:20
the eighth the thirteenth later on I bet
6:23
you the thirty is gonna come out in a
6:24
couple of weeks or three weeks from
6:25
today and if they don't they might hit
6:27
the outlet but I'm telling you right now
6:28
this wasn't just done to just kind of
6:33
say on a consumer because they are minor
6:36
cosmetic floor especially when you use
6:38
the word minor I don't believe it and
6:41
maybe I'm wrong but this is what I'm
6:42
thinking they were trying to stimulate
6:44
the sales of 18 because they knew those
6:47
18 were too expensive they were 225 and
6:50
no one wanted to do their audit you
6:53
should have never made those shoes and
6:55
they messed up alright so this is what
6:57
I'm thinking now you let me know because
6:59
this is a discussion I want you to tell
7:01
me your feedback and let me know if you
7:03
think it is the same way cuz I don't see
7:04
any reason why he would cancel the shoe
7:06
all right thanks for watching this is
7:08
time for master cakes a matter of fact
7:09
before I go I wanna show you some real
7:11
quick I'm gonna share my screen again so
7:14
wait one second I wanted to show you
7:17
this because you need to be careful guys
7:18
we gotta be careful man
7:20
you gotta be careful because now this is
7:24
what's going on now like let me find it
7:27
and I'll show it to you real quick look
7:35
I bet you a bunch of eBay sellers I
7:38
could not jump on these right here these
7:41
are fake use them salan with a stock X
7:46
top card on it and people are gonna fall
7:48
for so be extremely careful because now
7:51
that issue is now hasn't dropped a lot
7:54
of people warning and then people
7:56
willing to do anything to just make
7:58
money off of it so be careful if you see
8:00
anyone selling them and they have this
8:04
production date just stay away from it I
8:06
don't have an authentic she next to me
8:09
to do a comparison I'm just trying to
8:11
warn you just be careful because you
8:13
know it's gonna happen a lot of people
8:14
want copies from China or any other
8:17
place and trying to resell it for like
8:19
$600 so be careful be on the lookout all
8:22
right I hope this helps and thanks for
8:24
watching again this is ty from ice kicks
8:26
and stay tuned for more stuff
#Retail Trade
#Other