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so today we're diving into something a
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lot of creators struggle with Growing an
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email list without feeling like you're
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shouting into the void
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Oh totally That five new subscribers
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this week Pain is real You create lead
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magnets promote everywhere young and the
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numbers barely move Exactly But I
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stumbled onto something that changed the
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game for me King Sumo giveaways
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Wait King Sumo I've heard of AppSumo but
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what's this It's from the same crew King
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Sumo is a tool for running viral
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giveaways You set a prize but just sh
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people enter with their email and the
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kicker they get bonus entries for
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sharing it Ah so the classic win by
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inviting friends model Yep But it's
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incredibly smooth No coding no monthly
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fees Just write up the contest set the
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Sounds almost too easy So what did you
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do exactly I offered a $100 App Sumo
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gift card super relevant to my audience
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of digital creators I titled it Win $100
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to spend on tools you actually use Kept
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it direct and appealing Love that So
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entry was just an email address right
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But with optional bonus entries like
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sharing on Facebook or Twitter following
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my socials referring friends Each action
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got them more chances to win
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Smart So you're building your list and
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boosting your social presence Exactly I
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promoted the giveaway everywhere my
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website email footer nish Facebook
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groups Reddit even product hunt And what
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were the results Over 3,200
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new email subscribers in just 19 days
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And the only money I spent was that $100
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prize That's insane ROI But were those
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subscribers actually engaged or just
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freebie hunters That was my worry too
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but they turned out legit The prize was
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so aligned with my audience that I ended
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up with people who genuinely cared about
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my content So the key is matching the
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prize to your niche not just tossing out
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an iPhone or something flashy Exactly
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Give away something your people actually
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want If you run a vegan blog don't give
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out steak knives Haha good point How
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long did you keep the giveaway running I
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went with 19 days but honestly I think
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10 to 14 days is the sweet spot Add
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urgency with countdown timers mid-c
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campaign updates that kind of thing
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What about after the giveaway A lot of
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people forget the followup Huge mistake
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if you skip it I sent a welcome sequence
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to everyone who joined delivered value
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right away and started segmenting based
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on what they clicked on
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So it becomes more than a one-time spike
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You're building relationships Totally
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You've got this huge influx of people
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Don't ghost them Engage early and keep
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Any pro tips for someone thinking about
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trying this First make the prize count
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Second promote it everywhere Third use
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bonus actions wisely Only ask for what
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adds real value and finally follow up
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That's where the real conversion happens
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You've basically turned King Sumo into a
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growth engine And the best part is it's
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scalable You could run a giveaway every
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quarter if you wanted
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Absolutely It's like setting off a
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controlled explosion of engagement
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I might just steal this idea Got any
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links I've got a lifetime deal link in
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the show notes No monthly fees If you're
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serious about list building it's a
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Awesome I'm sold And for our listeners
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if you've been stuck in slow growth mode
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this might be the hack you've been
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waiting for Yep Go viral stay relevant
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and keep building Until next time test
