How to Market Real Estate to Baby Boomers

Baby Boomers have the second largest share when it comes to buying new homes, so they shouldn’t be ignored in your marketing efforts. But what would be the best and most efficient approach to market to them? This is a question you may ask yourself. In this video, I will help you in finding an answer to this question and first analyze a bit who they are, how they behave (including now, with Covid-19), what trends and statistics there are, what they want in a house, and which media they consume. Knowing all this information is important to create the right marketing strategy and to use the right marketing channels to reach them. At the end of my video, I will give you a marketing approach that takes this information into consideration. Because, as always, it is important that you know your target group well enough before you target them with your marketing campaigns. Do you want to dig a bit deeper on this subject? Just head over to my article:https://hackingrealestatemarketing.com/real-estate-marketing-to-baby-boomers/