In 2018, KFC faced a major crisis when a chicken shortage left 750 UK outlets closed, sparking outrage among fans. Instead of retreating, KFC embraced the situation with humor and humility, issuing a clever apology and introducing a new vegetarian range. This strategy not only restored customer goodwill but also attracted new fans, transforming a disaster into a marketing triumph and redefining crisis management in the fast-food industry.
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