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Heidi hello everyone this is David with
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the freeze dry business Channel if you
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are procrastinating in these five areas
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of your freeze-dried business right now
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you're going to want to watch this video
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because I'm going to reveal the five
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things that you should be doing right
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now to plan for the top selling periods
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of the year for a freeze drying business
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which is the upcoming holiday season I
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will also be giving you ideas on things
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you could be doing in all of these areas
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for the upcoming holiday season so
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you're going to want to watch the entire
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video let's get to it
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business Channel if you're new here this
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is a channel that's all about connecting
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the freeze Drive business Community with
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the tools and the resources needed to
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grow a sustainable business I myself am
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a business owner of a freeze drying
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business in Idaho and I've been running
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it for the past three years I started
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this channel just to kind of connect
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people so that we could see in more of a
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video format what people are doing the
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freeze drying industry from how to do
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something in the freeze dryer to
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equipment to talking to people in the
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industry about what is going on
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different products you can freeze dry
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that's what this channel is all about
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now for this video today it's the end of
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August right now as I'm recording this
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and the next four months are really
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pivotal for everyone who's doing a
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freeze Drive business because we're
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heading into some very Prime holiday
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selling season this is when people shop
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the most whether it's not even freeze
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drying but it's any types of Appliance
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my wife and I are looking at buying a
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Peloton you know there's things that you
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might buy like ring door cameras or
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mattresses things like that that
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everyone's looking at buying something
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for the upcoming holidays whether for
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themselves or for other people and it's
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a great time to start building out a
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strategy it's not too late to do this
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but if you procrastinate too much it
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could really bite you for upcoming sales
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so this video is going to reveal those
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five holidays then I'm going to share
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with you some ideas on each one that
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could help you grow your sales all right
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first on the list of something that you
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shouldn't be procrastinating on right
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now as it's the end of August so whether
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you're watching this right now or you
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watched it in the future years right now
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if it's the end of August you still have
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time to plan for Halloween Halloween is
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a great holiday to find unique candies
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for you to freeze dry and there are a
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lot that are fun to freeze dry that I
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think will be a big hit with your
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customers whether new or returning the
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first candy is peeps Peeps are that kind
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of marshmallowy candy where it has a
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kind of a sugar coat over top of it and
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they come in a three pack and on
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Halloween they come man pumpkin to ghost
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to skulls for kind of simulating more of
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a Frankenstein type of thing and you can
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buy those and put it in the freeze dryer
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and one of the things that I've done as
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well as other people is you stick a
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popsicle stick in the marshmallow prior
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to putting it in the freeze dryer and
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then once it's freeze-dried it becomes
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crunchy and it's easy for your customers
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to hold it in their hands so it's a very
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nice little trick and you can also put
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that in a bag for even one single peep
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for maybe a couple bucks or you can
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include all three it's up to you now the
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freeze dryer setting for that is going
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to be I found to be successful at about
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140 degrees and you'll want to do it for
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probably about three to four hours now
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the second candy is Shrieker Skittles
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now the Shrieker Skittle Skittles has
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said that they include some sours and
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regular Skittles in the pack so you
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might shriek because you're not
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expecting that sour Skittle now they pop
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just like any other type of Skittle so
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those are really fun packing you can
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start loading up on Streeter Skittles
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once those big retailers start loading
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up on all our Halloween themed foods
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which is like the likes of Walmart
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Costco Fred Meyer even your Kroger
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things like that now the third idea that
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I have for you for Halloween is find
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just some themed boxes or bags that you
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can put in your freeze-dried candies for
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short-term shipping or short-term
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distribution so that you can find some
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themed ways to market the same types of
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freeze-dried candy ice cream and fruit
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that you do but now you've got like a
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sticker or you've got some cobwebs
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wrapped around it or you even have
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Halloween type bags that you're putting
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them in all of that just creates more
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awareness and more desire for a consumer
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to make that choice of hey I've had free
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strike Skittles before why would I buy
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it again oh it's you know Halloween
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themed or you can find the green and
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purple Skittles and combine those into a
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bag all of that is some really great
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ideas another great Halloween candy to
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do is the nerd gummy clusters I know
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it's not Halloween themed but how I did
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it marketing wise is I called it
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Goosebumps and it was a huge hit for
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selling those nerd gummy clusters
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alright let's keep rolling on our list
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after Halloween is going to be Black
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Friday what a lot of these retailers as
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you know have built in is hey if you
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sign up for our Rewards program if you
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sign up for our loyalty program if you
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buy something in store then you get
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something that you can purchase online
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and then they have timed releases for
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different sales on their website the
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things that you can take off these big
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retailers for your small freeze-dried
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business is you can take this
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opportunity to build up your opt-in
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email list because once they give you
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their email address it's much easier for
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you to start selling to them in the
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future after this holiday period so
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whether that be at the live events that
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you're going to be doing or through your
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website collect the email addresses so
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that you can use that in the future the
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second idea that I have for Black Friday
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is use this opportunity to build up more
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sales that are returning customers from
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the Black Friday sales event so if you
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have something that you're going to
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promote on Black Friday use that
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opportunity to give them a coupon code
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for an even bigger discount for them to
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buy for Christmas sell something on
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Black Friday then give them some type of
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discount for buying in a couple more
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days or a couple more weeks and that way
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you get a little bit more sales out of
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them the third idea for Black Friday is
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to use this opportunity to grow your
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social media audience so whether you're
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doing Tick Tock Twitter YouTube Facebook
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Instagram all of these social media
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channels can have a great opportunity
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for you to build up the audience so that
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when you do Post come in 2024 or 2025 or
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any years that you're watching this
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video that you can use all that growing
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audience to market to in the future all
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right we've already talked about two
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major events and holidays with Halloween
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and Black Friday now it's time to talk
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about Christmas is there's a couple of
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themed areas that you could focus on for
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Christmas and it's not too late to start
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planning this because you can start
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building a social media strategy and
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also marketing materials for your events
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coming up so that you can promote these
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Christmas themed ideas the first one is
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Elf on the Shelf now I've had success in
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the past with running Elf on the Shelf
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type of gift ideas to where those elves
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could sneak in give them some
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freeze-dried North Pole snacks that the
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elf is bringing down from the North Pole
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to your kiddos so you can use the Elf on
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the Shelf theme ideas now the second
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part of that is build something that's
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more holiday gift related for your bags
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whether you have a new bag that's themed
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actually have graphics on it for
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Christmas Santa reindeer that type of
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thing or you're wrapping the packages up
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with ribbon that's Christmas themed or
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you have a box it's Christmas theme all
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of these different areas where it's just
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purely marketing for Christmas gives
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people the spark to think of oh I'm not
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just buying freeze-dried candy like I
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did this past summer when all the craze
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was going about now I have kind of a
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reason to package it together for
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Christmas now on the freeze-dried candy
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themed area you could work on red and
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green combination of Skittles in your
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bag so you could also work on
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peppermints and also a lot of different
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other candy themed ideas make sure you
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hit up the Facebook groups for some of
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those ideas that are candies that you
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need to pre-warm in the freeze dryer or
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can just run regular on the candy mode
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last idea I have for you for Christmas
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is to look for work or office parties
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and where you could cater some of that
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freeze-dried candy for them whether that
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be in a small format or large start
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networking start talking to real estate
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agents real estate groups bigger Office
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Buildings and companies that work in
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your local area and start just planting
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that seed that hey we've got this
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freeze-dried candy here's a little
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sample I could do this spin on this
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candy with these different colors or
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peppermints things like that that I've
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already mentioned and it could spark the
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idea to get some type of really big bulk
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order if you haven't done it already hit
8:21
the like button on this video I'd love
8:23
to be able to gauge whether this content
8:24
is informative to you or not also hit
8:26
the Subscribe button and the bell
8:28
notification so that you'll be notified
8:29
when a new video is released on this
8:31
channel all right now that we've talked
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about Halloween Black Friday and
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Christmas let's also talk about a major
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event which is the Live Events and
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boutiques that are taking place during
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this holiday season to engage local
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communities you know all about it right
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you may have already signed up for these
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and you're on the application but if you
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haven't I don't think it's too late yet
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you there's still some deadlines that
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you could hit so don't procrastinate in
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this area the Live Events and boutiques
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that are going to be coming up to
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Showcase local vendors and their
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products from handcrafted ideas to even
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food just like the freeze drying
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business like you are you can still
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apply for the now the way to search for
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this right now so that you don't lose
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that opportunity is go to Instagram or
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go to Facebook and search for events in
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your local area using the Facebook event
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search and you're going to look for
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those events that are already created by
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these vendors by these pop-ups and see
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whether the application is still
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available so you can still do that today
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even though it's the end of August the
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other idea is to start net working with
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other vendors that you've seen at other
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local events to say hey what are you a
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part of in the holidays that I'm missing
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out on because I know about these
9:39
holidays because I know about these
9:41
holiday events and these pop-ups but am
9:43
I missing something here they can be a
9:46
great resource for you to gather
9:47
information about for new things that
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they've been contacted about because
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they have that relationship that's more
9:53
long going so for those of you who are
9:55
new to freeze drying and starting this
9:57
freeze drying business start networking
9:59
start finding people that may have a
10:01
better idea of those events and then you
10:03
can start the application process now
10:05
live events is a very big topic there's
10:07
a lot that's involved from the
10:09
application to getting different things
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prepared to product choices things like
10:13
that so if you are going to do Live
10:15
Events start talking to maybe some other
10:18
even competitors in your area that are
10:21
not doing that event or maybe talk to
10:23
people on Facebook or even myself and
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just ask you know what sells really well
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should I do samples where do I get some
10:30
of my banners where do I get signs how
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should I arrange my product how much
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product should I bring a lot of it does
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vary on different factors but just start
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asking those questions so you can be
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better prepared for those Live Events
10:41
whether large or small and you can be
10:43
set up for success to make some real
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money come for those Live Events all
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right the fifth and final thing that you
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could be doing right now to not
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procrastinate and lose an opportunity
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for sales this coming holiday season is
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to work on your social media
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collaboration now if you're not familiar
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with social media collaborations it's
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partnering your brand with another brand
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on social media now the collaborations
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can be as simple as you asking that
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social media account to post something
11:11
on your behalf maybe it's a giveaway
11:13
maybe it's just a post about your
11:15
business and you pay them to do that
11:17
because they have the audience that you
11:19
want to tap into to maybe get some
11:21
website orders and even some followers
11:23
on social media the second way to do
11:25
that is they sometimes if they're large
11:28
enough accounts they have already
11:30
pre-packaged collaborations that you can
11:33
purchase and those collaborations could
11:35
be giveaways they could be social media
11:37
posts they could be going on site to
11:39
your place and doing stories and
11:41
Instagram reels for you to kind of
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showcase your business and talk to you
11:46
in person now influencers who have a
11:48
large following are also going to be
11:50
doing things related to the holidays
11:52
whether that be a big giveaway or maybe
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they're doing a holiday gift guide and
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they're focusing on local artists and
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local businesses that they want to
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highlight maybe they have a really
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inexpensive way for you to be a part of
12:04
that and showcase that in a bigger
12:06
package and I found that to be very
12:08
successful to grow my audience but also
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get showcased in a bigger way on their
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Channel or on their Instagram account
12:15
rather than buying it individually in
12:17
person so look for those opportunities
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those three ways once again are talk to
12:22
them about being a featured type of
12:24
business on their social media look for
12:27
collaborations that are already packaged
12:29
together that they have and then also
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ask them about any gift guides or events
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that they're going to do via social
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media and start getting out there now if
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you're wondering David how do I actually
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find these social media influencers in
12:41
my local area well there's a couple ways
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that you could do it where you don't
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have to pay to find it there are some
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tools online that you can find
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influencers that have a thousand five
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thousand followers or more but to do
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this organically start connecting with
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accounts that are about your particular
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City or your state so maybe it's the
13:01
Chamber of Commerce type in your actual
13:04
state or your city into the search box
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on Facebook or Instagram or Twitter and
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it'll pull up accounts that are kind of
13:12
related to that so for example in Idaho
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we have a 208 Idaho page things like
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that that I follow and they might have
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collaborations coming up that you can
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find through their website or that
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they'll start posting so follow those
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pages and then you'll start seeing more
13:27
and more accounts that have a bigger
13:29
following that maybe you can start
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reaching out to hey that's a wrap on
13:32
this video but don't let that stop you
13:34
check out more of my videos on my
13:36
YouTube channel where I've got
13:37
everything from how to freeze-dried
13:39
fruit to Candy to ice cream to also just
13:42
topics related to the freeze drying
13:43
industry so check out the videos also
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hit the Subscribe button because I'm
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going to be coming out with more and
13:48
more videos about this upcoming holiday
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season to help you be more successful in
13:53
your freestrine business as always
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thanks for watching this video do
13:56
something great in your community using
13:57
your freeze-drying business and we'll
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see you again next time on the freeze
14:00
dry business Channel see ya
