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growing on social media can be one of
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the fastest ways to grow your freeze
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drying business but what I hear from a
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lot of people who want to start a freeze
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drying business is that it's one of the
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most stressful things to try to figure
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out well you can set aside that stress
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today because you're going to learn
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directly how someone in the freeze
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drying space has done it from scratch
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you're going to hear from the social
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media manager who has grown the stenland
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Family Farm business from a small Iowa
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Dairy business who made their own ice
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cream into a thriving freeze-dried ice
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cream company on Tik Tok and social
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media booming their business and making
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it more easy for them to sell directly
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to people all over the country so if
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you're someone who wants to be in the
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trenches and know exactly what someone's
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doing to sell their freeze-dried product
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online this is the video for you now
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this is only one part of a bigger series
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featuring The ssand freeze-dried ice
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cream company if you want to check out
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more parts of this series go to the
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playlist down in the video description
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for entrepreneurs and freeze dry you can
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also check out more videos coming up
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after this one and let's dive into this
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video and find out how you can grow your
1:04
freeze dried Company online through Tik
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Tok and other social media all right
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let's move on to what we can learn about
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stenland family farms and their
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freeze-dried ice cream when it comes to
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social media how do they grow their
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sales both online in retail and
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distribution as well as shipping because
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as you grow your freeze drying business
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whether you're starting out small and
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cottage food or growing commercial like
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they have and this is Kelton the social
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media Superstar of this great company he
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also does all the Fulfillment shipping
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that you can see around here which is
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quite the big task so Kelton how do you
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keep up with this how did you fall into
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this position and how do you keep
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yourself constantly learning and
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evolving so that you can keep up with
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this growth I love editing
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videos and I love seeing the progress on
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the social media side of things so
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partnering with Affiliates on Tik Tok
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and seeing the sales come in through
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Amazon Instagram Facebook uh through our
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Shopify site is kind of a rush I really
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enjoy that so I don't know it's
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something that I enjy I remember when I
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started my business and I was kind of a
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first mover in my local area in boy
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Idaho and it was like when I saw the
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analytics come through on Shopify when I
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saw the Etsy orders comes in it's it's
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it's super satisfying and even today
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it's likeing and you hear that sound of
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chainging you know you made a sale
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social media kind of intimidating for a
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lot of people because there's a lot of
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different platforms so I want to ask you
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how did you choose the platform that was
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the right fit for this business how do
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you find the best Avenue to sell the the
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oh I just started on Tik Tok shop uh
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that just seemed to be the best for us
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yeah I don't know they have a great
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affiliate program so the Affiliates dead
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did an awesome job for us we had a
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couple Affiliates hit some million view
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videos and that launched our sales
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tremendously it was awesome what's an
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affiliate and what is an affiliate on
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Tik Tok so the Affiliates on Tik Tok
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they we send them a free sample once
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they request it and they'll make a video
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and earn commission on the sales that
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they make for us so for someone who's
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going to venture into Affiliates like is
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do they take a large commission like
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that seems like you're kind of leaving
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it up to somebody else to sell your
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product but without like you being able
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to do anything or is that scary for you
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or not no not really so not only the
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commission side of things but also helps
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with brand awareness so I think that
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helps us as well and so when did you
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start actually doing the Tik Tok shop
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this is so this is August 2024 right now
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like when did you start as of this time
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right now started in the beginning of
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June of this year 24 wow okay so very
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very beginning so are you experienced
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with Tik Tok enough to where you knew
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kind of what the strategy was going to
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be with this affiliate strategy not
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really I dabbled in it a little bit my
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own just personal videos on my personal
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page but uh moving into the business
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side of things I learned a lot through
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just YouTube videos and went from there
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so it's totally doable with the right
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Partners yeah and so two months two
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maybe 3 months long like can you give us
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a ballpark of like what type of success
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you've seen so far like how many shipped
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orders have you sent out about
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25,000 wow yeah that's impressive so
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that's a power of social media yep how
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does someone get into making a Tik Tok
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video it seems kind of like it's over
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complicated because you got to you got
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to have do you have to have the right
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equipment how do you make sure you're
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doing all the editing like how do you
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make it easier for yourself uh you can
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just do it on your phone you don't need
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a camera I don't think so it's not until
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you get further into it to get your
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higher quality videos but I don't know I
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think you just do it with your phone and
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you can stick to using cap cut to
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editing your videos and just having
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content and the right Affiliates is huge
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now do you know these Affiliates or do
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you just like know them personally or
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are they just people on Tik Tok that
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sell the product just random people on
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Tik Tok yep I've never met them in my
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life awesome you know can be
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intimidating to do Tik Tok I have a Tik
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Tok account but you know I've D done
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very little because it's just like man
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I'm not doing the right Cuts I'm not
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doing the right editing and maybe I'm
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not using the right tags so what's like
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common mistakes that people make going
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into it they can overcome based on the
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advice that you've that you're going to
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give today uh just keep it simple don't
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over complicate it uh people love to
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watch the flukes and the mess ups and
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just entertainment overall yeah so
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there's really not a mistake to be made
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on social media other than maybe giving
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your Social Security yeah don't don't
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show any shipping labels with addresses
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or nothing that's a good yeah that's a
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good one so don't show share any
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personal information but like really I
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follow an account on on YouTube and and
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his whole catchphrase for his channel is
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you got to just press record you got to
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just sit there and and record yourself
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packaging items making your product and
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you'll have a video and some people
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watch it some people won't but you're
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never going to learn how to do this
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unless you start trying it all right
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let's talk about shipping and Logistics
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because now that we have a Tik Tock
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order the Affiliates are selling for you
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you've got all these orders coming in
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plus you have your wholesale how does
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someone figure out how to ship their
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product how do you know what type of
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size boxes and how much product will pit
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in it do you put uh different types of
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uh stuffing in there so that you know
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it's not going to get cuz freeze dried
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product is delicate how do you make sure
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that things are are not going to be you
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know crunched up during shipping so tell
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us a little bit about the shipping part
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of it how did you come up with shipping
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your product basically what we decided
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to do is figure out how we want to sell
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it so are we going to present it as a
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sample uh of pack of three are we G to
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do one single pack and then what we did
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is randomly grabb boxes put them in
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these boxes in size smaller the Box the
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better to keep it tight in our opinions
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just for shipping cost and everything
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and uh some of these different uh
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versions of product that we'll uh put
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some packaging in there and uh we just
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kind of keep things nice and tight in
6:51
the boxes that's kind of the trick to it
6:53
there on the direct side of it on the
6:55
direct side when it's like one or two
6:57
five different items um you're basically
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putting kind of packaging in there stuff
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to make it so it doesn't jostle around
7:04
and and and crunch up and break yep and
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then if we get somebody that reaches out
7:08
wants something different version we'll
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just take an existing box we have and
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we'll kind of put that together just as
7:14
need be so we kind of flip on a dime too
7:17
now do you take the the strategy that
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Amazon has where like you just have one
7:21
single box like like here and like this
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could be one one of your bags of freeze
7:27
St ice cream in here and it could also
7:30
like what do you what's your strategy on
7:32
a size box yeah we we kind of get a box
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that's right in the right in the smack
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middle of uh whether it's situ every
7:39
little situation it'll fit the sample
7:41
pack but it'll also do an individual
7:44
inventory cost a lot of money so what we
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got to do is try to keep uh the box
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Universal kind of like Amazon
