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hey David with the freeze diet business
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Channel if you have been impacted by the
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recent Tick Tock ban on homemade Goods
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that includes freeze-dried candies I
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want to talk specifically to you because
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one you need to know a couple things
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about why they may have done this
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because I've had experience on other
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platforms with this as well and also I
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want to give you some encouragement
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about what you can do next moving
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forward even though right now it feels
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like everything is against you and you
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may not know where to go next so stick
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around for this video and I'll share
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with you those two things so I want to
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talk to two different groups of people
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one is if you are a freeze-dried
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business owner and you've been selling
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your products on Tick Tock Through The
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Tick Tock shop I want to talk to you
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about a couple things but also if you
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haven't been selling on there this could
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really shed some light on things that
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you might want to do differently and
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kind of avoid the mistakes that are
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happening right now and learn some
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things so that you could be more
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equipped to sell independently rather
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than relying on a lot of these social
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media sites but what has actually
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happened on Tick Tock what Tick Tock has
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done is just opened up their affiliate
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partner program as well as other ways
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for you to sell your freeze-dried candy
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if you've been selling it on there so
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it's really opened up the doors for a
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lot of people to sell their freeze-dried
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products well recently some news came
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out about tick tock's ban on homemade
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Goods which includes freeze-dried
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candies and unfortunately they put the
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kibosh on a lot of the listings and
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probably shut you down in terms of your
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ability to either access your account to
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put out new videos or you've been shut
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out from all your listings outside of
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things that are not related to freeze
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drying so I'm really sorry if that's
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happened to you there is hope but let's
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just talk about that ban for a second
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there could be a couple reasons why Tick
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Tock did this one is we are as a
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freeze-dried candy business you're
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reselling and modifying trademarked and
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copyrighted candy now is it legal yes
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but a lot of those companies want in on
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the business so take talk is probably
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getting a lot of pressure from these
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larger companies and that's why you
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might be seeing that a couple other
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factors would be that if you are in
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violation of this policy where it says
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that homemade Goods can't be sold
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including free strike candy you might
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have to have a commercial kitchen or you
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had to go through some type of process
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and so them kind of going through
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technology wise using AI they'll be able
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to identify whether you are a homemade
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freeze-dried business or you have a
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commercial kitchen and I'm not
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personally on Tick Tock so I don't know
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what their type of forms are to
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legitimize your Tick Tock shop of
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whether you're selling homemade Goods or
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you're selling something that's through
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a commercial kitchen those are those two
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factors one the large companies are
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taking an eye on it and putting pressure
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on Tick Tock to make some policy changes
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you might also just be violating their
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policy of selling homemade Goods when
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you are not in a commercial kitchen
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let's talk about Cottage food law and
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Commercial so Cottage food law really
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across every single state says that you
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need to sell directly to Consumer and
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you can only sell in the state that you
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live in so even with shipping some
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states like Idaho I can still ship in
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the state of Idaho as a cottage food
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operator but I still can't sell out of
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state so as a commercial business when
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you have a commercial kitchen that's
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licensed you can't sell Interstate
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Commerce meaning you can sell outside of
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your state so when you have platforms
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like Tick Tock and Etsy and Instagram
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Facebook where they provide some type of
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marketplace for you to ship to customers
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if it's out of state and you violate
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that policy they're going to shut your
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listings down so for those of you that
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are currently in this place
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unfortunately you're going to have to
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prove that you are not a college food
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law operator and you are in a commercial
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space and that may take a lot of time
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also it may just take a lot of time for
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you to get out of that kind of dark
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shutout period and you may have to
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recreate your whole entire Channel again
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back in 2020 I started my own freeze
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drying business and in 20 21 when we
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really started to accelerate our
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Etsy was just becoming very popular for
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listings and in fact I have a list that
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I still have to this day that there was
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only 22 listings of freeze-dried candy
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can you believe that now there's
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probably I don't know over two to three
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hundred maybe even 400 pages of listings
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on Etsy for freeze-dried products so I
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was very much at the beginning now even
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with that I spent a lot of time with my
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listings my photos everything like that
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in about March April 2021 somebody on
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Tick Tock did a unwrapping of
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freeze-dried candy specifically
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freeze-dried Jolly Ranchers freeze-dried
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Skittles and also it just took off and
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we saw this huge influx of orders from
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Etsy it was awesome it was awesome to
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see that now the difference was is that
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I had a commercial kitchen so I was
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licensed under the state of Idaho under
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the Idaho Central Health District and I
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was able to sell intercommerce to other
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people that were buying from
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Etsy now they did shut down listings for
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people that were selling freeze-dried
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Skittles as the title talked about
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freeze-dried Jolly Ranchers you can't
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use those titles those are copyrighted
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and I did a short the other day about
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this but if you are using the name for a
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copyrighted name for for Skittles Jolly
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Ranchers Charleston shoes things like
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that those companies spent a lot of time
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copywriting and building a brand for
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that and so they will shut that down and
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that is what happened on Etsy for a lot
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of people as they got their listing shut
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it down so there is light at the end of
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the tunnel I can empathize with those of
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you that have been impacted by Tick Tock
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in this way now one of the things I've
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preached is that you don't want to get
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too far ahead of yourself when you have
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success starting out in your freeze
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right business you are making a lot of
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money probably on Tick Tock you got a
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whole bunch of sales everyone's really
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excited about your product and you're
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just seeing it overflow and also you hit
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capacity and you start buying more
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freeze dryers I've been at that point
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I'm telling you I have so I can relate
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to that excitement where you're building
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up your business but you need to kind of
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have a reality check and this is a great
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point to kind of reset and think about
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why you got into this obviously you're
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trying to make money I am too but two is
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what's the long-term strategy for your
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freeze-dried business what are you
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trying to achieve and what are things
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that you can do that keep you from being
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reliant on platforms like Tick Tock Etsy
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Instagram and Facebook how can you make
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sure that you materialize your own
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customer base so that if this happens
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again or it happens on a different
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channel that you are not at a loss and
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you just completely lose sales from 5
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000 sales down to zero all right so here
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are some steps that you can take if
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you've been impacted by this Tick Tock
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band and your listings are down your
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shop and all the videos and everything
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that you put forward in there just take
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a deep breath it's not the end of the
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world and I know you've got other
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customers waiting for maybe those
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shipments to arrive things like that but
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follow all of the steps that Tick Tock
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is asking you to take whether that be
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legal things or whether they need you to
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submit different listings things like
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that I would definitely comply with it
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because otherwise you might be open to
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more legality type of things for
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violation of that and you may not
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actually be able to get back onto Tick
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Tock and service those customers that
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you already have orders for so that's
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number one all right now start thinking
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about how you can migrate all of your
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followers that you've built up during
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this accelerated time of sales think
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about how you can use those followers to
7:31
your advantage do you have a website do
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you have a different marketing channel
7:35
that you can funnel them through have
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you been asking for their email address
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have you been creating other types of
7:41
videos where you can Market them to go
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buy somewhere else start thinking of
7:45
those ways to use your current followers
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and transition them into a way that you
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can Market to them and sell your
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products unless tick lock is going to
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plan on shutting your complete page down
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there are some Alternatives once you
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actually get through all that legal
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thing well I know this is a length video
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but I wanted to get this out there
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because just like you you're probably at
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a loss for what to do next maybe you've
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got a lot of freeze dry you've got a lot
8:07
of product you've got a lot of customers
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waiting for your product and you need to
8:10
be able to access all that information
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well that's why I'm putting this out
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there because I want to make sure that
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you know that someone can relate who has
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gone through something similar maybe not
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on Tick Tock but I have gone through it
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on other channels and you can get out of
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this you got to just decide what you
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actually want to get out of it in that
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do you want to continue the business or
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you just want to kind of close up shop
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and say that was a nice run I think it's
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a great way for you to learn from your
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mistakes and move on to something else
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that you can do for your freeze drying
8:38
business because there's still a lot of
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opportunity out there there's still
8:41
people wanting to buy candy all the time
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that's what still is happening to me in
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my business now that you've made it
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through this whole video do two things
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for me one hit the like button that way
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I know that it was helpful for some of
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you and you can remain anonymous or
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number two go ahead and hit the comment
8:57
section ask me questions or tell me
8:59
about how you've been impacted I'd love
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to know kind of what this whole news and
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what's being impacted by everyone there
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it'd be helpful for me to understand so
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I can put out more video content maybe
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share some advice along the way alright
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so that wraps up this video be well
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people we'll see you next time on the
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freestyle business Channel see ya
