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A Million Dollar Treat - The Trendy Treats Story
May 15, 2025
Discover the incredible journey of Trendy Treats, the freeze-dried candy company that skyrocketed to a million-dollar business in less than three years. In this exclusive interview, we dive deep into the story behind their meteoric rise, from humble beginnings to being listed in Forbes 30 Under 30 rankings for entrepreneurs. Whether you're a budding entrepreneur or simply curious about the world of freeze-dried treats, this interview is packed with inspiration and practical advice. See how Trendy Treats turned a unique idea into a thriving business, and learn how you can turn your passion into a million-dollar success story. @TrendyTreats #trendytreats #freezedriedandy #candy #globos #entrepreneur GLOBOS - Try the first original freeze-dried candy https://trendytreats.com/products/globos They are FIRE!! Want to start a freeze drying business just like Trendy Treats? Connect with our community via email at π https://freezedriedbusiness.com Visit my Amazon Storefront to see must-have items I recommend for freeze drying enthusiasts https://www.amazon.com/shop/thefreezedriedbusiness ββββββββββββββ Freeze Dryers to Purchase for your Business βββββββββββββββ - Harvest Right Freeze Dryers - Start with the Large and then upgrade to an XL as you start increasing your customer portfolio. https://affiliates.harvestright.com/1974.html - StayFresh Freeze Dryer - https://stayfreshfreezedry.com/?sca_ref=3292008.4uBi4MIG3W&sca_source=YouTube. I like the freezing speed and dry times of this machine. It's a little larger than the Harvest Right Medium but you can do 12-13 pounds of food in it which is only a few pounds less than the Harvest Right Large capacity. - Blue Alpine Freeze Dryer - https://bluealpinefreezedryers.com/thefreezedriedbusiness
View Video Transcript
0:00
how do you grow a million dooll freeze
0:02
dry business buckle up because you'll be
0:05
hearing from a power couple who have
0:07
done just that hey guys we're in wat
0:11
Mexico soaring to over $5 million in
0:15
less than 3 years trainy treats is one
0:18
of the fastest growing businesses in the
0:21
freeze-dried candy industry get ready
0:24
for an exclusive interview with the
0:25
owners of trendy treats revealing what
0:28
it takes to reach this level in fre
0:29
freeze drying and how you can do it
0:32
too I'm here today in Salt Lake City
0:35
Utah visiting a freeze dried candy
0:37
company that started in 2020 they
0:40
grossed over $5.5 million in 2023 also
0:45
the founders reached the 30 under3
0:48
Forbes list for the food and drink
0:51
Category 5 million subscribers across
0:53
all social media channels they are the
0:55
viral freeze-dried candy Sensation that
0:58
we all know and love trendy treats let
1:01
me introduce you to Mel and Zeus of the
1:04
trendy treats company welcome to the
1:06
podcast thank you for having us we're
1:08
excited I'm this is Mel my beautiful
1:10
wife we run the company together during
1:12
Co we started this company around March
1:17
of 2020 April 29th April 29th exact date
1:22
um don't ask me about my wedding date
1:23
either we started because we started
1:26
dating first of all right and we both
1:29
are hard workers
1:30
um we get bored when we have nothing to
1:32
do we both got laid off from our jobs
1:35
and we were making social media videos
1:37
together um we had a large audience and
1:39
by large I mean around 200,000 300,000
1:42
kids that just loved watching me prank
1:45
her and things like that and we figured
1:48
that candy was a good consumable product
1:50
we could sell over and over again and we
1:53
started selling candy so we actually
1:54
launched as an online candy store
1:57
originally okay when did things explode
1:59
like when did you know that this was
2:00
going to turn into something that was
2:02
not a side hustle anymore and you were
2:05
like this is actually where we need to
2:07
transform our social media expertise and
2:10
talents to a business so I remember the
2:12
exact moment I remember I would make a
2:15
lot of content on Tik Tok and we'd shoot
2:17
a lot of stuff together there was an
2:19
exact video and I hadn't seen one video
2:22
like this ever before I was just
2:24
experimenting with so much content and I
2:26
was thinking like how can we sell freeze
2:30
dried candy and we filmed a video where
2:34
we showed us pouring Skittles ASMR
2:38
satisfying putting them in and then
2:41
pulling them out and biting them and
2:44
that video took off we had had viral
2:47
videos before but nothing around free
2:48
dried candy and then we followed that
2:53
formula over and over again and no one
2:56
was posting freeze-dried candy on social
2:58
media and then we started seeing
3:01
everyone that sold freeze-dried candy
3:02
start posting that exact same video
3:05
putting the candy putting it in taking
3:06
it out so then we were like how can we
3:09
be different we started time- lapsing
3:12
our freeze dries and we were the only
3:15
people time- lapsing our Freez dry so
3:17
they were going viral and now you see
3:19
that video of like candy going in
3:22
satisfying sounds yeah time lapse of it
3:25
freeze drying coming out and that's what
3:27
people love you know a lot of people are
3:29
still trying to figure out how to
3:31
navigate going full-time you know like
3:33
was there a turning point in the company
3:35
where or were you already you know like
3:38
you you already didn't have a job like
3:40
what what what did the process look like
3:42
to be like we're going to go all in for
3:44
a while um I was laid off but I was on
3:47
Furlow so I was still getting paid um
3:50
technically so I was getting paid to do
3:51
my business and then we also got a check
3:54
from Donald Trump so that was another
3:55
help I'm just kidding but um but they
3:58
did help they did they yeah yeah
4:00
everything helped and so there came a
4:03
point where I remember my boss called me
4:06
and she was like hey uh malls are
4:08
opening back up it looks like we're
4:09
going to go back up phase one just like
4:11
the top management is going to start um
4:14
do you want to come back yet and I was
4:16
and she kind of knew what I was doing we
4:18
were good friends and I told her I was
4:20
like um you know what I'm actually not
4:22
going to go back we had made the
4:23
decision to move in together I was going
4:25
to move here from Texas and my life was
4:27
going to move here to Utah and and um I
4:30
was in my last semester of college and
4:32
we had a conversation we're like Hey
4:34
we're going to go all in on this like we
4:36
are going to give it our all um and it
4:38
was it was really a conversation and
4:40
there was multiple times where the
4:42
conversation was like hey we need to go
4:44
get a job you know like we need to go
4:46
out and get a job because we're not
4:47
selling cuz a business is like a roller
4:49
coaster it goes up and down and you can
4:51
have really highs and feel great and
4:53
then out of nowhere there's no sales for
4:55
months so we had we had that so we made
4:58
that decision in August come October
5:01
zero sales like literally like we went
5:03
from uh like 100 orders a day to like
5:06
zero orders a day wow and it was it was
5:09
scared and then the holidays were coming
5:10
up and it it was a lot and so we we had
5:15
another conversation we're like okay
5:17
what are we doing wrong what do we need
5:18
to improve on let's give it one more
5:21
shot so that fall was like uh uh break
5:25
it or make it kind of scenario and we
5:27
literally eat sleep breathe trendy
5:30
treats to the day and I think the moment
5:34
you stop focusing on that is the moment
5:36
you fail um because you have
5:39
distractions you you can't do two things
5:41
at once I think that you also have to
5:44
figure out what you want to be maybe
5:46
it's just a side hustle for you maybe
5:48
it's the extra vacations and the extra
5:51
family time maybe you want to have a
5:54
small business sell at farmers markets I
5:57
think it's deciding what you want to do
5:58
not everyone's me to run a company and
6:00
not everybody would be happy in our
6:03
position right we've been putting in we
6:06
would go into work at 6:00 a.m. and
6:07
leave at 2: a.m. and we loved it I think
6:10
from the beginning we we loved the work
6:13
where I think you have to ask yourself
6:15
like if you if you really want to scale
6:18
this would you want the life that comes
6:20
with it and if you do then then go for
6:23
it but maybe you want this to be a side
6:26
hustle maybe you want to be a local
6:27
business maybe you still maybe you want
6:30
to work 4 hours a day freeze dry and
6:32
have the freedom to live your life and
6:34
spend time with your family but I think
6:35
it's deciding who you want to be and
6:38
just to add on to this I think early on
6:40
we decided that we don't want to be a
6:43
small business I love small businesses
6:45
and we support small businesses but I
6:48
will never use the hashtag small
6:50
business because it hurts my ego and I'm
6:53
like I don't want to be a small business
6:55
I want to be a corporation that hires
6:58
and employs hundred and thousands of
7:00
people and and just Sals worldwide but I
7:03
understand the commitment that comes
7:05
with that and that's why we decided to
7:07
jump all in and go for it is because we
7:10
wanted to build something out of this we
7:11
didn't want it to be our side hustle how
7:14
did you decide roles for your company
7:17
given that you're newly married um but
7:20
now you are now married and how do you
7:23
establish rules when you're a married or
7:25
have family in the company we we love it
7:28
right it's not for everyone but I think
7:29
Bill building a company and building a
7:31
marriage at the same time is probably
7:32
the hardest thing that I've ever signed
7:34
up for and it's definitely been worth it
7:36
it's been amazing we established roles
7:39
by putting our ego down and letting the
7:43
other person take charge at what they're
7:45
best at so I came from the social media
7:48
background um website background high
7:51
risk taker M came from a corporate
7:54
structure being able to train people
7:55
being able to train employees being able
7:57
to implement stuff when it came to
7:59
organization even now right sometimes
8:01
I'll put things together or I'll design
8:04
her office and she'll be like oh let's
8:05
move this over here let's put this over
8:06
here let's do this I just agree because
8:09
at this point I'm like I know she knows
8:11
what things look better even with like
8:13
designing things like designing stuff
8:16
like we've designed an app we've
8:17
designed a website and I'll take lead in
8:20
that but when it comes to the final
8:22
result any change that she wants as far
8:25
as visuals yeah like they're
8:27
automatically approved in my head
8:28
because I know that she has experience
8:30
in Virtual merchandising and she knows
8:33
what looks better to the human eye so
8:35
just putting my ego down in that moment
8:37
and saying okay whatever you say for
8:40
that department goes and I think it's
8:41
the same way the other way if there's
8:43
something media wise or promotional wise
8:45
that she might not agree with it's good
8:47
that she shares it but at the end of the
8:49
day if I still want to take that route
8:51
we're going to take it because we've
8:53
decided that I'm better at that role so
8:56
I think it's just putting your ego down
8:57
I think ego is the killer of a a lot of
9:01
businesses even relationships I feel
9:03
relationship at the end of the day uh
9:06
and and this was a learning curve for me
9:07
more than him but I remember we would
9:09
have a disagreement at work you know we
9:11
were wanting to do the the same thing or
9:14
we disagreed and I was still upset we'd
9:16
get home and he's like why are you mad
9:17
at me and I was like what do you mean we
9:19
were just at work and like you didn't
9:21
agree with me on this you know and and
9:23
it was it was just learning and saying
9:25
okay like that was a work decision it's
9:27
not the end of the world you know like
9:30
I'll let it go and we can move on from
9:32
this and still have fun and go on a date
9:34
or go on a hike or go skiing together
9:36
and enjoy our relationship but it it
9:39
it's beautiful because we're able to
9:41
experience things together that most
9:43
couples don't right you go out of town
9:45
for a convention or for work or you have
9:48
I don't know something like a big
9:50
project at work and you're living that
9:52
and it's kind of in a sense living
9:54
Separate Lives we get to experience
9:55
those things together our first time at
9:57
a convention our first time exhibiting
9:59
first and and I think it's a beautiful
10:01
thing so tell me a defining moment for
10:04
your business to this day you look back
10:06
and say this was a defining moment for
10:08
us like maybe it's a we made it type of
10:12
moment maybe tell us the time frame of
10:13
when that happened first I think we both
10:16
have different moments we both have
10:17
different moments my first one um we in
10:20
the warehouse that day by this time we
10:23
had a team of like I don't even remember
10:25
at that point because we had no uh no
10:28
automation no like Le manufacturing
10:31
practices we had like 253 employees just
10:35
packaging and I remember us being in a
10:37
warehous being at at our warehouse and
10:40
everyone stayed late that night we it
10:42
was like 1:00 a.m. everyone's packaging
10:44
because we're trying to get an order out
10:46
and I remember just looking around like
10:48
to my right to my left we're all
10:49
packaging like everybody's packaging
10:51
candy and I'm just like wow like all of
10:55
these people are packaging an order you
10:58
know like for this company and that that
11:00
was one of the moments for me where I
11:01
was like this is incredible and we have
11:03
incredible people in our team up to the
11:05
to this date and the next one for me
11:07
would have to be when we made the Forbes
11:09
list I like I I remember telling him I
11:11
was like oh we're not we're not going to
11:13
make it like it's there's no way like
11:14
these are like software companies like
11:17
super big crazy you know like it was so
11:20
Out Of Reach for me like it was just
11:22
something so far and that morning he
11:25
woke me up to the Forbes um list like
11:28
look I remember waking up that morning I
11:30
think I woke up like at 5:00 a.m. and I
11:33
pick up my phone and as as soon as I
11:34
pick it up an email comes in and it says
11:37
congratulations and then it says Forbes
11:40
and I was like shoot and I went I went
11:42
for a walk I went to the gym I had
11:45
coffee I came back and she was still
11:47
asleep and I was sitting there looking
11:49
at her like wake up I was like yeah like
11:52
but I was just taking in the moment
11:53
where I was like oh wow like this is
11:56
something that I've always like dreamed
11:58
of and our life didn't change after that
12:00
right it stays the same which like I was
12:02
telling her I'm like for we should send
12:03
a check or something like but our life
12:06
didn't change at all like you you're
12:08
already in that moment I think before
12:10
that a moment where I felt like I made
12:12
it and it was actually like I feel like
12:15
it ties in our business and relationship
12:16
really well was Mal's such like a a
12:21
person who's really professional dresses
12:23
really nice you wouldn't have seen Mel
12:25
eat candy on camera 5 years ago like
12:27
it's like no like why would I do that
12:29
why am I going to put that on social
12:30
media I was also like in the luxury
12:33
handbag space so it was like very like
12:35
fashioned like clean like modern you
12:39
know she dresses really nice black and
12:40
white monochrome colors and now I would
12:43
have never worn this before we were um
12:45
we were at church actually and we were
12:48
running late and because we were working
12:50
we were working all night we've pulled
12:52
several all nighters and we were working
12:54
all night and we decided to go to church
12:56
after and we went in the clothes we were
12:57
in and we were standing at church and I
13:00
realize like we're both working this
13:03
it's we're living off it fulltime we
13:06
have an apartment we have a really good
13:08
life we're able to travel I look at M
13:10
and she's wearing a t-shirt with a big
13:14
with a big trendy treats uh Jil logo on
13:17
it and she has a tie dye hat and her
13:20
hair is all messy and I look at her and
13:22
I'm like wow like like this is like my
13:26
partner for life like like she's she's
13:29
living it like she's like a
13:31
representation of what this company is
13:34
and you would have not not seen her
13:36
dressed that way a few years ago how did
13:39
you figure out that trendy treats was
13:40
going to be the brand you have a logo
13:43
what's its name how did that all come to
13:44
fruition it name is Jil so a lot of
13:48
people don't know it's name but it's a
13:49
candy making ghost um there's a lot to
13:51
the brand that I feel that hasn't been
13:53
shared our mission is to make the world
13:55
a Suter place that's what we focused on
13:57
from the beginning we want to fund
14:00
things that make the world sweeter that
14:02
tie into our values and that's what how
14:06
we can impact this world we realize that
14:08
the biggest way we can make an impact in
14:10
this world is by funding the things that
14:13
we love with our profits we've been able
14:15
to donate and do several videos that are
14:20
tied around doing something sweet for
14:22
people so we've done a lot of things
14:24
where we do things that are sweet for
14:25
people we've donated money um to
14:28
different char ities to our church
14:30
because we want to make the world a
14:32
sweeter place at the end of the day and
14:34
if we can tie in our marketing to just
14:37
making the world a sweeter place and be
14:39
able to sell product off that way I feel
14:41
like it's just a win I feel like it's
14:43
the best situation you can be in where
14:46
your marketing dollars are going towards
14:48
making people happy and you're able to
14:51
sell a product and fund the whole thing
14:52
and and give people a job and a career
14:56
that they enjoy that they love doing I
14:58
just feel like it's it's the best way
14:59
you can make an impact you have happy
15:01
people that work at a place they love
15:03
can you imagine if everyone loved their
15:05
job how how like good every situation at
15:09
a restaurant at a coffee shop would be
15:12
if everyone loved their job and we truly
15:15
feel that if you don't do it with
15:16
passion you shouldn't do it at all so
15:19
everyone that works for trendy treats
15:21
loves what they do and they're growing
15:23
within their position in the job and
15:26
that's our Focus so I think to just if
15:28
we were to focus the brand on something
15:30
it's to make the world the sweeter place
15:32
that's why we're working on making new
15:35
Innovative candy
15:37
making social media videos for
15:40
entertainment it's all tied around
15:42
making the world sweeter and that's what
15:45
we want to represent at the end of the
15:46
day a candy is just a product that we
15:50
sell in the transaction of making
15:52
someone happy at the end of the day
15:54
that's what separates us from any other
15:56
company is that that's what we're
15:58
focused on
15:59
and it doesn't matter what we sell at
16:01
the end of the day right as long as
16:03
we're making people happy we could sell
16:05
anything at that point like how do you
16:07
adapted but also how do you stay
16:08
inspired and motivated when there's a
16:10
lot more competition now yeah some
16:12
people focus on their competitors and
16:15
other people focus on their customers so
16:17
we focus on our customers we don't focus
16:19
on our competitors and the industry is
16:22
Big right will you I feel like a lot of
16:25
people feel like it really is a
16:28
competition one versus one and we have
16:30
to take each other out we're not in the
16:31
business of taking other people out
16:33
we're in the business of building our
16:34
business when you look at the chip aisle
16:37
how many chip brands are there yep right
16:40
how many sea salt chips are there yeah a
16:43
lot and it's the same thing with
16:45
freeze-dried candy it's the same thing
16:46
with every industry one company isn't
16:49
going to have all the customers because
16:51
they can't produce enough because their
16:53
brand is not right for that Customer
16:55
because their price is not right for
16:56
that customer so I think people too
16:59
focused on like oh we're competing
17:01
against each other no we're all we're
17:02
all part of an industry and there's
17:05
enough for everyone that truly wants it
17:08
yeah our cand is for sweet people so
17:10
everybody that's not sweet and is not a
17:11
good person they can go they can go to
17:13
all the other companies no and and I
17:16
think at the end of the day it's it's
17:18
like if you focus on what your
17:19
competitors are doing you're not going
17:21
to be inspired or creative you're just
17:23
going to copy what they're doing you
17:25
know so we don't we don't look at what
17:27
everybody else is doing we look at what
17:29
we want to do and what our future is you
17:31
know because then you fall behind trying
17:33
to turn your focus to just pay attention
17:36
to what they're doing and you lose
17:37
vision of what you want to do yeah and
17:40
that's a great point about the industry
17:42
like there's never you can always be
17:44
Innovative and you can always try
17:45
different things because you know take
17:47
it take for instance you know Mr Beast
17:50
who's very popular you know he didn't
17:52
even get into any type of food space but
17:55
then he recently was on a podcast and he
17:58
said that about his Mr Beast type of
18:01
candy bars and his cookies is he looked
18:04
at an industry and companies that are
18:07
super huge Global worldwide but have yet
18:10
to like really innovate their product
18:12
and he was like I'm going to make
18:13
something with better chocolate with
18:16
different ingredients that people
18:17
haven't tried with a different marketing
18:19
appeal there's so many different options
18:21
and that kind of brings up your new
18:23
product so why don't you tell us about
18:25
what's behind us and kind of the
18:27
evolution of starting that that this
18:29
original candy that you have yeah I just
18:31
want to point out that it was a lot of
18:33
work um it was probably over a year just
18:36
to get it right um and we truly took the
18:41
best thing out of every single freeze
18:44
DED candy so usually have the most
18:46
popular freeze-dried candies are the
18:47
ones that are easier to produce and the
18:50
best tasting so we took the best out of
18:52
every single candy and we made this
18:55
awesome and should we bring it wait I'm
18:57
going to bring it okay so you are one of
19:00
the first people to try our candy okay
19:04
awesome all right so so this is the
19:07
globos yes okay how do you describe it
19:10
first before I open this and take a look
19:12
CU I've actually never like touched it
19:14
um I've never seen it in person so
19:16
describe I I have an idea I I want you
19:19
to eat it and describe it to us that way
19:22
we don't give you what we think but you
19:25
give us what the actual experience is
19:26
all right it says freeze dry candy
19:29
globos every pops a party and blue
19:31
raspberry actually is my favorite I love
19:34
blue raspberry Taffy let's try
19:38
this oh there's like a good aftertaste
19:42
okay so things that come to mind kind of
19:45
a a hint of like taffy maltiness mixed
19:47
with a Jolly Rancher so it's like
19:49
filling all of your taste buds blue
19:51
raspberry and there's some Sour in there
19:53
a little bit you can if you want to try
19:55
one more take a bite and then just a
19:57
small bite and put it next to your
20:03
ear oh wow it's like a pop rock so
20:06
that's globos um it's busy Airy and
20:10
sweet um and it's we're so excited um we
20:14
and this is how we stay Innovative right
20:17
everyone can go out and sell Skittles
20:20
and Jolly Ranchers and Taffy but not
20:22
everyone will be able to sell globos cuz
20:25
it's our original candy so that's how we
20:26
we stay Innovative and we're bringing
20:28
something new to the market uh freeze
20:30
drying is so big and we want to continue
20:32
to bring Innovative products don't try
20:33
to copy us because by the time you get
20:35
to this we're already working on the
20:37
next one already cooking the next candy
20:39
I wish I could tell you about the next
20:40
one is it is it a different flavor of
20:42
this like how many flavors do you think
20:44
you have I I I'm just going to say it's
20:46
something that you would never guess but
20:48
it is freeze dried yeah yeah okay
20:51
awesome if you're having fun watching
20:53
and learning from this interview with
20:55
Zeus and Mel from Trinity treats give
20:57
this video a thumbs up up I'd really
20:59
appreciate it so that that way the
21:01
YouTube algorithm kicks this video out
21:02
to more and more people who aspire to be
21:04
Freeze Drive business owners now let's
21:06
get back to the video all right now
21:08
there's some fun questions for you so
21:10
what's like the funniest thing that's
21:11
happened in your business so far oh well
21:14
it's funny we have security cameras
21:15
everywhere so something that we see a
21:18
lot is when accidents happen right uh
21:20
especially when it's snowing our media
21:22
team gets really exciting about filming
21:24
sometimes so they run to go get a camera
21:27
and we've seen it multiple times where
21:29
our like someone from our media team
21:31
runs into the office and they have ice
21:34
on their feet so they just like fly in
21:37
and like eat it and we just have it all
21:39
on camera what's not sweet about running
21:41
a business this big is there are things
21:44
that like this is this is the it's the
21:47
fact that we have this big business but
21:49
it's the most challenging uh aspect that
21:53
I'm not a huge fan of it's not super
21:55
sweet I think the outgrowing the
21:57
warehouse is constant ly because I I we
22:00
have to move everything and it's a lot
22:02
we have a lot of stuff I think right now
22:05
Al loone sitting in our warehouses
22:07
combined is over 100 pallets and they're
22:10
each over 1,000 lbs so I think moving
22:14
has been a big challenge where I'm like
22:16
oh here we go again now we're now I feel
22:18
like I look at it on a more positive
22:19
note but our last Warehouse I was like
22:21
we have to move again cuz we're out of
22:23
space so it's it's a challenge because
22:25
you're always because we're self-funded
22:27
uh we don't have any outside investment
22:29
is we we grow as we go as we have the
22:31
money we can't just go out and get a
22:33
ginormous oversized Warehouse that we'll
22:35
grow into because the funds aren't there
22:38
so we'll always get something and then
22:40
it's like oh now it's too small now
22:41
let's move again scaling is hard because
22:44
you have to do because what got you
22:46
there isn't going to get you to the next
22:47
place so everything we've learned and
22:50
done to get to this moment isn't going
22:52
to get us to the next level like what
22:55
what and I think this is good advice for
22:57
anyone that's freeze driving
22:59
if you made 100 Grand from freeze
23:02
drying that's not going to get you to a
23:05
million and what will get you to a
23:08
million is not going to get you to 10
23:10
the difference in those numbers is crazy
23:13
like like we hit 5.5 last year and in
23:18
order for us to be able to break 10 it's
23:21
not just like oh just that production
23:23
and sell more you add more people so now
23:25
it's HR now it's more structure bigger
23:27
warehouses more taxes um more laws you
23:31
have to follow now you're being looked
23:33
at by everyone it's branding being on
23:36
shelves so like I think everything you
23:38
learn and do to get to 10 million is not
23:40
going to get you to 100 and with that
23:42
it's like learning more things right so
23:45
it's like it's it's
23:47
learning what else you have to do to get
23:49
to the next level like what he's saying
23:51
because the system that you used isn't
23:54
going to work when you have more
23:55
accounts does that make sense so it's
23:57
just implement in and constantly
23:59
learning I mean we are constantly taking
24:01
courses in our fields and trying to see
24:04
how we can connect with people in our
24:05
fields to see how what we can do
24:08
different what we can do better if we
24:10
wanted to stop growing and we were done
24:12
and we stop employing people and we stop
24:14
innovating then we're probably good for
24:16
a couple of years until someone takes us
24:18
out and we'll have money to spend on
24:20
ourselves but if our vision is to take
24:22
this to 100 million then we have to be
24:24
willing to take all the money that came
24:26
in and put it back on the line and
24:27
another thing is is re like to to that
24:29
to simplify that it's reinvesting from
24:31
the very first time we sold from the
24:34
moment we opened the store we made a
24:36
good chunk of money I think it was like
24:38
$330,000 the first weekend um and we
24:41
reinvested we didn't go out and get a
24:43
new car we didn't go out and buy a house
24:45
like we reinvest every single dollar
24:47
that comes into the company gets
24:49
reinvested into the company cuz it's
24:51
only going to make us more money and I
24:53
think a lot of people make that mistake
24:54
where they make $100,000 and out of
24:56
those $30,000
24:58
are going to go to a brand new car right
25:00
or a down payment on a house but at the
25:02
end of the day if you throw that money
25:04
back into the business it's going to
25:06
even give you more you know it's going
25:08
to give you a higher Roi than your car
25:10
that you just got that you're going to
25:11
show off to your friends I think it's
25:13
the hardest thing though is being able
25:14
to you have to be willing to lose it all
25:16
if you want to keep growing and we
25:18
constantly see that the launch of our
25:19
new product alone is a huge investment
25:23
that we have to make and it's a huge
25:25
Gamble and it's like hey we want to keep
25:27
doing this we want want to innovate so
25:29
it's just being willly like you
25:31
constantly feel like you're back at the
25:34
beginning are there any mistakes that
25:36
aspiring entrepreneurs who have a freeze
25:38
drain business or want to start one
25:40
what's the mistakes to avoid that that
25:43
come to mind I think um a lot of it for
25:46
us and the reason we were able to grow
25:48
is because we were willing to learn
25:50
things so I didn't have I had like
25:52
in-person customer service experience
25:54
but I didn't have like online customer
25:56
service experience and instead of going
25:57
a lot of people are like oh let me pay
25:59
someone let me pay someone you start
26:00
spending all this money on things that
26:02
at at the scale when you're starting off
26:04
you can do yourself so I think people
26:07
right away that's like oh I don't know
26:08
how to edit a video I'm going to go hire
26:10
a videographer and all my money is going
26:12
to go there but if you really make an
26:15
effort to learn things right even if you
26:18
know even the basics by the time you'll
26:20
need someone professional you'll have
26:23
you'll have the resources to do so but I
26:25
think a lot of people are shy shied away
26:27
by like oh I don't know how to edit I
26:28
can't do this or I don't know how to use
26:30
this program I can't do this or I don't
26:33
know how to use a freeze dryer but it's
26:34
like you can learn everything like
26:37
everything's online now we have YouTube
26:39
we have access to people and connecting
26:41
with people even us like we we're here
26:43
today because of social media you know
26:45
because we're able to connect so I think
26:48
don't stop yourself because you don't
26:51
know go go learn go meet people that was
26:54
fire again we've been talking with
26:55
trendy treats uh the on fire
26:59
freeze-dried candy type of company who
27:01
is making this world sweeter and we want
27:04
to thank you for very much for for like
27:06
talking to me giving us some details
27:08
about your company and uh we'll be
27:10
following you much more stay sweet
27:14
[Music]
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