How to Install Facebook Pixel on Shopify (With Conversion Tracking) Tutorial For Beginners 2024

Welcome everybody into this new video from Shopify and in today's tutorial I'm going to track you

I'm going to help you how you can install the Facebook Pixel and your Shopify

using the conversion tracking. It's really simple guys, the first thing you need to do is to have

here your Shopify website. As you can see I have my website, I have my setup guide

I've already installed some product, customized my theme, created my logo. So if I go into my

online store, it might be looking a little bit easy just for the purpose of this tutorial

make this tutorial, I just make this website real quick. But as you can see

it looks so easy, as you can see it's right in here. This is the name of my

brand. So what I want to do is to link a Facebook Pixel. So Facebook Pixel

is going to be helping us to track how many people are inside

our website, how many people clicked in our website, where the traffic comes and it's really really helpful to have that information into our

Facebook account. So first of all we need to have a Facebook business account and in

order to have that we need to have Facebook already linked into our account. So what I want

to do is to go into my Facebook and I want to go into the page section and create a new

page. So once I fill into that, I want to put for example here the name of my

brand which is Sounds. I'm going to go into category for example. So as you

can see for the purpose of this tutorial I've just created here my Facebook page

real quick. Now what I want to do is to go into a new tab

and look for Business Manager Facebook, which is Meta Business Suit. So once I click in there it's going to be asking me to get started. So I want to click in to get started

I'm going to click in there. It's going to be redirecting me into the business.Facebook.com

So I want to go into continue. We can create post, schedule

post. I'm going to go into done. It's going to take just a second here to set everything for us

I'm going to put this just at the right corner from the Shopify which is right

here. So now that we have here our account we want to select this option. It says

Sound Good Store. So we can create a business account in order for creating

a sub account from ad and we can add some Facebook pixels. So let's get into create

a business account. All right. So let's say that now for example here you have my Meta Business account

I can go and create a first one, my first account. Now it says create

your contact information. I strongly suggest you guys to put in here your first, your

last name, just last legal name. So you don't have to be with any trouble

speaking about bailing questions and all that. Now if you're willing to use a business

name or you don't have a business email, you can just go ahead. The one that you use for your Facebook profile

So I want to go into my temporary email. Now here it says what do you want to claim

into business account claiming your Facebook pages and Instagram accounts. You can

manage that into a business account. As you can see, I only have a Facebook page. So it's okay with

that. I'm just going to stick with a Facebook page. I want to go into next. And if you

want to add someone else in here, you can do that in here. But in this case, I won't do that. I'm going to

go into skip or go into next and then I'm going to hit into confirmed

And it's going to take just a couple of seconds in here. Now what's going to happen is

it's going to be redirecting me into the business. But now we are inside of

the profile here. So as you can see, it says sounds good. And inside of my sounds good

to have my Facebook page. So I am now into my business account. So what

we want to do now in order for creating a Facebook pixel here is just to go and create

some ads, actually some ads. So I want to go into the ad section. And as

you can see, it says you're ready to create your first ad. I want to go into get started

Now before I go and create and get started here, this is just for creating some ads

You can create a Facebook pixel. You can create a Facebook pixel in here or

you can go into the ad account settings. So there we're now being redirected into the ad settings. As you can see, we can open an

account in here. So for example, I can use account rows. So I'm going to go into

add people. I'm going to go into here into these three dots down here, three lines, three arrows

says all tools. Now what I want to do is to go into the events manager

Now it says welcome to events manager. Once you go into connect some data here, if

you want, you can select here your website. You can go into connect. And now it's going to be

showing me create a pixel in order for creating some events in here. So let's say you want to

name your pixel. It's the same name you have here in your Facebook page

It says sounds good. So for example, I want to select sounds

good. And now it says check for partner integration. So if you

want to enter website URL, you can do that. Let's say you want to go into my Shopify

once again, it's going to take just a second in here. And what I want to do is to copy my

custom URL that I have here into my online store. So I need to go into

my sales channel. And here I want to click into the online store. And

I want to click into your store so I can see my URL, which is

right in here. Now it says conversions API and meta pixel meta pixel

only in this case, let's try to use the meta pixel only because speaking

about conversions of API is going to be helping us sending data directly through the

API connections, but that might be taking just a few more steps. So I choose the first option

I want to go into connect my data in here, I want to go into connecting here my web

My pixel in here. But now what I want to do is to go into my data sources in here

Now, as you can see, my pixel has been already created here. So I want to continue the pixel setup

I want to go into next. I want to go into next once again, and

I want to look for a partner. In that case, let's try Shopify, as you can see, it's right in here

Now that we select that option, it says connect your Shopify account to Facebook. So we

can either complete the setup to Shopify and see the instructions. So I'm going to click into see

instructions is going to be redirecting us into this article here from Facebook is going to

be helping us right away how to do that. So actually, actually, it's really, really easy

The first thing you want to do is to go back into your Shopify here into your online store

And what you guys want to do is to go into the apps. So in here, I want to look for the

Facebook application. I want to look that into the app store of Shopify

So it's going to be taking just a few seconds in here. Now, as you can see how the Facebook product feed

we have a Facebook Google shopping. We want to look for this one that says Facebook channel

I want to select that option. I want to go into add application. And once I hit

there, what's going to happen next going to be asking me to allow to add that sale

application into my online store. So we're going to allow that is going to take just a few seconds

in order for making the installation. So it says start selling on Facebook and

Instagram. I want to go into start my setup because we already have a Facebook account

a business account, and we already have and created a pixel. So I want to connect to my account

is going to be popping up a new window where I have to log in into my Facebook

So by default, I must have my account already open. So I just need to click into

continue. I'm going to keep into allowing here. Now what's going to happen is going to

be asking me for the business assets. As you can see, now we have the business asset

already in here. So it sounds good store our Facebook page. So I want to hit in here and go into

connect. So that's the reason why it's really important guys to have already your ads account

your business manager already created here into Facebook. So you can do this a little bit more faster

Now what I want to do is to go and says create new pixel. As you can see, this one

has been already created. But it seems like the Shopify created their

own pixel. So it's okay for that I'm going to confirm. And lastly, I want to agree

to the terms and conditions of Facebook so I can submit that for the review

Now it says it might take up to a minute for us to proceed the information you submitted. Please do not

refresh the page while your shop is being created. So just let's wait just a couple of seconds here

How are you going to make sure that your pixel is now working? But first of all, you need to go into the ads manager

And once you find that you want to look for your events manager

or on the advertise section. So once you are in here, what you guys want to do is to look

for your events, your custom events. So here we are in the events manager overview

And now what I want to do is to go here into my data sources in here. As you can see, this is

the sound good pixel. So let's say I want to copy this pixel

Now the data source in here, it says 87. If I go back in here

as you can see, this is the pixel that actually it's been already successfully

done here. So what I want to do is to go into my test events and try to enter

my website to see if it's working right now. But so far our pixel has

been already set for a Shopify. We now need to wait till the confirmation

of the application. It's already been successfully done so we can start selling our

shop into Facebook. But meanwhile, our pixel has been already set. So just in case if you have any question guys, you can leave it down below in the comment section

Don't forget to like and subscribe to this channel. If you want to see more about this business, facebook.com

and or if you want to see more about this Shopify applications. So

just take in mind here, for example, it has to appear the website has to appear the pixel and

it has to appear the two integrations. So if I go into manage integrations, I have the conversions and the

browse pixel, two of them are already active. So once again, just in case you have any

question, you can leave it down below in the comments. It's been a major pleasure guys, and I'll see you next time