How To Use Google Merchant Center 2024 (Full Guide)
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Oct 6, 2024
Master Google Merchant Center with our complete 2024 guide! This in-depth tutorial covers everything you need to know about leveraging this powerful tool to boost your e-commerce presence. From account setup to advanced features, we'll walk you through product feed creation, optimization techniques, and integration with Google Shopping and other Google services. Learn how to showcase your products effectively, manage your inventory, and drive more sales through Google's ecosystem. Whether you're a small business owner or an experienced e-commerce professional, this full guide will empower you to maximize your online store's visibility and performance using Google Merchant Center in 2024.
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0:00
What is up everybody? Welcome into this new video of TechQuest
0:03
And to this tutorial, let's take a look into how you can get started with Google Mutant Center
0:07
If you haven't used this before, maybe you have like a broad idea of how you can get started here into the Google Merchant Center
0:15
If I go into an open a new tab and I go, for example, I say that I want to buy a scooter and I go directly into shopping
0:23
I do have these small sections of the product that I wanted to buy
0:29
the coast, and where does the actual product comes from? This is what the actual merchant center of Google does
0:38
It's going to be helping us to make something like this and much more. So in order to get started, you want to apply for that
0:44
You want to go into the business.gov.com. Inside here, you want to get started with the Google Moiser Center and actually apply for that
0:52
So it's going to be asking you if you sell products online
0:56
So let's say, for example, that I do sell products online. and the website of my store is going to be called
1:01
I'm going to open this website. I'm going to open a new tab
1:05
I'm going to hit now into view. I'm going to copy this website of Shopify and I'm going to paste that in here
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Now, what is your store website? It's going to focus on that. Do you have an traditional store
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This is totally optional. In my case, I'm going to hit into it. No. Now, let's focus into Continue
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Now as you can see we do have this new section to sample our products inside Google as we just did in here So where wedge products will be shown What do you we need And I have no store or I sell services now So let focus into the go to the
1:37
merchant center. And now it's going to be asking us to input our company information. So in here
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you want to impose your company info, the registration with and go into the merchant center. This one now
1:50
should be taking you into a new section of the overview of how it's going to be looking your
1:55
merchant center section. So I'm going to hit now into start. And now as you can see, we have
2:01
the main page. So what we need to do is to access to the Google channel app inside Shopify if we
2:07
wanted to get started into the motion center. If you don't have Shopify, if you wanted to add another
2:13
store, you can use the configured merchant center manually. So I believe it's going to be taking a little bit more
2:19
of steps, but it is actually not that hot. In our case, let's focus and to do this directly
2:24
into Shopify. So what we want to do is to add Google and YouTube this actual application
2:31
from the app server Shopify directly into your actual online store of Shopify. So I'm going to
2:35
hit down to add the sales channel. And here, as you can see, we do have now this enabled
2:42
What we need to do is to connect, first of all, our Google account. I'm going to hit into
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allow. And there we go. So as you can see now, I have the Google account
2:49
I have the payment method and now I can create my online store So I clicked up and now I have this enabled inside my Shopify since we already have an online store
3:00
I just needed to grant the access between these sections into my actual store
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So as you can see, what I wanted to do is to go into add my homepage style
3:09
Let's see, for example, this one, homepage, my description. Let's go for this is just a merch supplier example like that
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and we can add an image if we wanted to. My case I'm not going to be doing that at the moment
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But then later on I can manage my pixel here. Google ytics should be helping us to track stuff visitors to into our store
3:30
generate reports, hubbust to make some marketing stuff and all of that
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So we have the page with pixel if you want to add this later on, the custom privacy, the restricts door access and much more
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So I can go back. I can go into the Axio confirmed that you have added contact information to restore
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and then later on we can connect a Google merchant sent your account
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If you go back into your send your account, you should be seeing that in here should be appearing to your actual products
3:57
They required attention, the shipping code, the sale taxes, the importing improvements
4:01
We have the home page where we can see how it's going to be looking at our actual Shopify store
4:07
But now inside Google, that should be helping us to track let's take more compositions and more stuffed into our actually Shopify
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So lastly you can go into the performance and take it out how it going to be looking your actual website your story inside Google how many people clicked in there how many people received impressions CTR like the most valuable information about your store and much more
4:30
In my case, what I just needed to do is to go and hit it to get started with the actual
4:34
creation of my online store since we do have an online store with password protected
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now that I have a trial version of Shopify. If you don't want to have the same process, the same problem we have in here
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you wanted to check it out how you can enable this by adding an actual passcode directly into your actual settings and focused into plan
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So here into plan, you want to focus into actual custom plan and then later on you can have your active Shopify plan in order to add a lot of integrations inside Shopify and totally free because that comes into your actual plan of Shopify
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So with that being said, guys, this is how we can get started here into actual Google Moodent Center
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like nothing but the best way to have and add more impressions into your store to add more
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meta ads and more demand for your actual products inside Google Merchant Center
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With that being said, guys, you have not reached the break into the video. So don't forget to like and subscribe to the channel if you want to see more great shows here
5:36
from Shopify and the actual Google Merchantment Center. Thank you so much watching the video, guys
5:41
And hopefully I can see you on the next video. You know
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