Turning Closets into Cash with Pickle’s Julia O’Mara | Ep 23 Talking with Natasha
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Jun 12, 2025
What if your next paycheck is hanging in your closet? In this episode, Natasha sits down with Julia O’Mara, COO and co-founder of Pickle the viral peer-to-peer fashion app that’s turning everyday wardrobes into income streams. Julia gets candid about leaving her job at Blackstone to co-create a fashion-tech disruptor and how Pickle is rewriting the rules of ownership, style, and side hustles. We get into: —Startup pivots and the chaos of building from scratch —NYC hustle and why 1 in 4 Manhattan women are on Pickle —Raising $20 million and convincing investors that “girl math” is a real business model —How women are making up to $12K/month renting out their closets
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