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Coffee is brewing in some surprising places across New York City. FOX 5’s Kendall Green visits cafes inside Capital One, Uniqlo, and even a plant shop to explore why big brands are diving into the coffee scene.
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If you live or work in the city, then you probably noticed that coffee shops are almost on every single block
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and more companies are hopping on the trend. That's right. Banks, clothing stores, even plant shops all opening their own cafes
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Fox 5's Kendall Green checked out a few of these new locations to learn why everybody apparently wants in on the coffee craze
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By the look alone, you would think you're at a local coffee shop, far from the reach of corporate America
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But these baristas are in the heart of it, at a bank. I like just a plain vanilla latte is my favorite
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That's what I order downstairs. Jennifer Windbeck runs all of Capital One's cafes, including this one in Columbus Circle
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The number one complaint we get about cafes is people want one in their city
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But New Yorkers don't have that complaint, since the bank's home to the growing trend of companies cashing in on the caffeine craze gone corporate
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Windbeck started Capital One Cafe's coffee journey back in Boston more than 10 years ago
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We have this new concept we're thinking about doing, and there's not a lot we know about it, but it involves coffee
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Now she leads 60 cafes and counting, aimed at elevating their brand and experience for customers through their partnership with Verve Coffee
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Verve is a West Coast brand that's branching out a bit nationally, and they provide all of the types of coffee drinks that you would imagine
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I had a German ginger This is cool man This is one of the best cool drinks you ever have And over in Midtown I an iced latte guy so for me the Uniqlo blend is really what I love
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Uniqlo's flagship store hopped in on the coffee bean biz, too. This is our first Uniqlo coffee in North America
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It's the first in the U.S., but not the first worldwide. Uniqlo coffee's success spilled over from the clothing store's global headquarters
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A lot of people actually have been traveling at Uniqlo Japan, for instance
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where we already have some locations there that have Uniqlo coffee. Customers in New York enjoy everything from lattes to iced matchas
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This is going so well. People love a matcha. So we're going to continue to look into how do we continue to bring new exciting beverages along the way
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Thank you. The coffee craze not only hitting banks and clothing stores
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some plant shops are seeing green selling coffee beans. This is Plant Shed, where customers can buy plants, flowers, and you guessed it, coffee
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Consumer expert Trey Bodge spilling the beans behind the corporate transition to their own coffee
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I think this makes a lot of sense. Anytime you give a consumer the opportunity to spend more time within your establishment is a good thing
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It gives you more opportunity to introduce yourself as a business, to talk about your services, to sell more product
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So I think overall this makes perfect sense. Kendall Green, Fox 5 News
#Hospitality Industry
#Food Service
#Beverages
#Coffee & Tea
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