NY Sports Are Changing. So Is the Business of Being an Athlete | Keith McPherson

New York sports are never short on drama — but the biggest changes may be happening off the field. Sports personality and former WFAN host Keith McPherson joins Natasha Verma to break down the latest with the Yankees, Knicks, Giants and Jets — and explore how today's athletes are becoming CEOs, media personalities and brands. From Jalen Brunson building a business empire beyond basketball to athletes taking control of their own stories, we're asking: Is being great at your sport still enough? Plus, Keith shares his journey from sports fan to one of New York's recognizable sports voices, and what it takes to build a career in the changing world of sports media.