SUCCESSION SPOTLIGHT: HOW TO PROPEL A FAN-FAVORITE BRAND INTO THE FUTURE

Dan Sheridan’s career journey at Brooks Running has been both a marathon and a sprint. In his years as COO, he led the organization through the pandemic and seismic shifts in the athletic apparel market. Now, as CEO, the race is on as he navigates increased competition, a new and turbulent geopolitical landscape for trade, and the evolving expectations of today’s workforce. Sheridan will share tales from his journey from COO to CEO, and his unique playbook for what is required to propel Brooks to the level of growth that he envisions, while protecting the brand that passionate runners worldwide have come to expect.