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On’s robots can build sneakers in 3 minutes

Jul 24, 2026
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​On's shoes are everywhere: Olympic podiums to Paris Fashion Week to corporate offices. In the latest episode of Behind the Business, Fortune’s Ruth Umoh visited On’s headquarters, sports science lab, and new LightSpray factory in Zurich to learn about the brand’s next steps in innovative footwear, apparel, and accessories, including how robots can build sneakers in just 3 minutes.