How Nike designed its 100% recycled World Cup jerseys to beat heat

“You suddenly have twice the amount of airflow going into the body.” At the Fortune COO Summit, Nike EVP and COO Venkatesh Alagirisamy explained how the U.S. World Cup kit was engineered from recycled garments, custom yarn, and computational design to give athletes an advantage in the heat. “That's the level of obsession that we put in place as we think about these games,” Alagirisamy said.