Gillian Zucker's Blueprint for Modern Sports Entertainment

Gillian Zucker, master operator at the L.A. Clippers, discussed her unique relationship with owner Steve Ballmer, emphasizing his genuine love for the game. She detailed her career journey, from Hamilton College to roles in PR, sales, and operations. Zucker highlighted the transformation of the Clippers’ fan base and the development of Intuit Dome, focusing on frictionless technology and fan engagement. She shared insights on leveraging data for personalized experiences, such as rewarding loud fans and using facial recognition. Zucker also touched on the Clippers’ commitment to sustainability and efforts to enhance the fan experience through innovative features like the Halo scoreboard and the Wall.