Billion-Dollar Beauty: A Conversation With Hailey Bieber and Lauren Ratner

With its distinctive, monochromatic packaging and promotion of a minimalist, “clean girl” aesthetic, Rhode has quickly become a beauty juggernaut. Last year, it was acquired by ELF for $1 billion (Bieber remains deeply involved as chief creative officer and head of innovation). Alongside Lauren Ratner, the company’s co-founder, president and chief brand officer, Bieber takes us inside how she built Rhode. From the founding vision to the role of strategy, marketing, and online community, we’ll explore what the brand’s rise tells us about the beauty industry and where it goes next. Hailey Rhode Bieber, Founder, Chief Creative Officer and Head of Innovation; Strategic Advisor, Rhode; e.l.f. Beauty Lauren Ratner, Co-Founder, President, and Chief Brand Officer, Rhode