NFL's Bad Bunny gambit embraces socio‑political artistry for high-stakes halftime show

For our inaugural Spotlight, François Picard is pleased to welcome Ellis Cashmore, Sociologist, Honorary Professor at Aston University, UK and Author of "Celebrity Culture". As music is a conduit for political expression, explains Mr. Cashmore, sport is becoming a "hugely influential platform for people to display, and to exhibit, their political and moral leanings." And so it goes, fresh off winning album of the year at the 2026 Grammy Awards in historic fashion, Bad Bunny is set to kick off an NFL Super Bowl halftime show for the ages that fuses music, sports and sociopolitical artistry.