Video thumbnail for Ferrari presents Luce, its first-ever electric car, in a tough market

Ferrari presents Luce, its first-ever electric car, in a tough market

May 26, 2026
It's a major milestone for the luxury automobile industry, as Ferrari unveils its first fully electric car. The company introduced the Luce - Italian for "light". While its all-electric powertrain will take it from zero to 100 even faster than Ferrari's petrol-powered offerings, the four-door Luce has room for a family of five. It's the culmination of five years of development at the iconic Italian sportscar giant - but a potentially risky bet, as other luxury and mass-market carmakers have had to temper their EV ambitions amid mounting headwinds.
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