Has Coffee Lost Its Magic?

It Smells Better Than It Taste — a quiet coffee newsletter where I share what I’m learning about coffee, curiosity, and daily rituals, this channel is an extension of that space: https://www.itsmellsbetterthanittaste.com/ #EthiopianCoffee #SpecialtyCoffee #coffeeindustry In this video, I reflect on the current state of coffee and why it doesn't feel as magical as it once did. I discuss my experiences with Ethiopian, Brazilian, and other coffees, questioning whether the changes are due to the coffee itself, the way it's processed, or shifts in my own perspective. Join me as I explore what might be missing and how we can continue to push for better coffee experiences. ☕ Key Highlights: Exploring how Ethiopian coffee shaped my early coffee journey Reflections on changes in coffee flavor and excitement over the years Examining factors in the coffee production chain that might affect quality Why certain coffees, like fruity and washed varieties, once stood out The importance of experimenting with brewing techniques to recapture the magic What do you think about the state of coffee today? Share your thoughts and experiences in the comments below! Timestamps: 0:00 Introduction: Is the Magic in Coffee Gone? 1:45 Early Experiences with Ethiopian Coffee 5:10 Changes in Coffee Quality and Excitement 9:30 Reflections on Coffee Processing and Supply Chain Issues 13:10 Final Thoughts: Can We Bring Back the Magic in Coffee?