Coffee Expo Reality Check: Specialty vs Everyday Brewing

It Smells Better Than It Taste — a quiet coffee newsletter where I share what I'm learning about coffee, curiosity, and daily rituals, this channel is an extension of that space: https://www.itsmellsbetterthanittaste.com/ Everyday Beans is about finding joy in coffee: one cup at a time. I’m an engineer turned roaster, a self-proclaimed mad scientist behind the brewer, and someone endlessly curious about coffee — and life. I share my wins, misses, and discoveries so you can explore your own journey through coffee. check us out at: everydaybeans.com https://www.youtube.com/channel/UC9qwpeQ_Vz_Kdf1Z3DycWxQ?sub_confirmation=1 #coffeejourney #specialtycoffee #everydaycoffee After attending the SCA Coffee Expo in Houston, I'm sharing my unfiltered thoughts on the disconnect between specialty coffee culture and everyday coffee drinkers. While the expo showcased amazing innovations and high-standard coffees, I question why 70% of coffee consumers who prefer traditional brewing methods aren't better represented. This honest review examines industry statistics and explores how we might bridge the gap between specialty coffee enthusiasts and regular coffee lovers. If you enjoyed this honest take on the coffee industry, hit that like button and share your thoughts in the comments! Do you feel connected or disconnected from the specialty coffee world? I'd love to hear about your everyday coffee experiences! TIMESTAMPS: 0:00 - Introduction and initial expo thoughts 1:30 - The disconnect: everyday coffee drinkers missing 3:28 - Coffee tasting observations and critique