Sugar Daddy: Rich Men Pay $$$ For Women

There was a show on Tyra Banks a few back regarding women who get paid by so called established, rich men to join them on dates, be around, travel, etc. On the show, a young college student related that she had an older sugar daddy who paid for her 25k tuition, luxury apartment, vacations, and even got her a credit card. She also added that she did not have any sexual relations with this man. I find this extremely hard to believe. So, she finds a man who is throwing away thousands of dollars on her just for her presence? I find this so hard to believe. Then there came on a bunch of other 'sugar babies' who claimed the same thing- the men spent thousands on them without a single sexual act in return. So, questions: Women, if you were struggling financially to pay off your tuition, or rent, or whatever else, would you fancy the idea of having a sugar daddy, given no sex involved? If there was sex involved, would you still do it for free tuition, free rent, or whatever else in your life that needed dire financial assistance? Be honest, I know many will come on here judging, but I do not find this as disturbing since both parties- the sugar daddy and sugar baby- are in this agreement. Men and women, what do you think are the psychological reason(s) behind these men's actions? Meaning, spending thousands of dollars on these women?