7 Minutes to better Selling Podcast Ep. 7

Thank you

Hey, everyone. Welcome to the 7 Minutes to Better Selling Podcast. I come to you live from New York City

I'm at the headquarters of NextJump. If you're not familiar with the company, check it out. It's worth a Google

It's a heck of a company. They've been written up by Harvard and a number of other places. I'm doing some great coaching and consulting stuff with this firm. They're really an impressive firm

I'm your host, Colin Lake. I'm the president and founder of Developing the Next Leaders, as many of you know

We're an organization that is passionately committed to helping sales teams and sales executives do what they love, which is sell really, really well

And so from a logistics perspective, although our title says we're seven minutes of better selling podcast, we'll go anywhere between seven and 12 minutes live

And then after the conversation, we'll go back to the studios. We'll edit and get down to like the pearls of wisdom and get it down to seven minutes

So with that in mind, I'd like to welcome Mahesh Yand to the show

And Mahesh is the CEO of Mindcracker. And Mahesh has done, as we had mentioned in social media leading up to this

Mahesh has done some amazing things for big businesses, medium-sized businesses, small businesses, and entrepreneurs just starting out in their entrepreneur journey

So Mahesh, we're really excited to have you and thanks so much for joining us

Hey, Colin. Good morning. How are you? I'm doing great. Thanks. So Mahesh, you had heard me mention a couple of the things that I've been so impressed with you over the years and so happy to know you and bump into you through my entrepreneurial journey

and then like watch you work and then watch you grow and then watch you do more amazing things for

more amazing people so like how do you get to the place where you are today in terms of like the ceo

of mindcracker one and then two is this um consultant or sponsor for new entrepreneurs

yeah so you know most like most entrepreneurs i always had that you know in me is like always

looking for solutions of problems, right? So when I started my, I came to US in 1998, as a, you know

I was working for a company as a programmer in Downingtown, PA, which is not far from where I live

And when you work from the, you know, these companies, you look around and you ask yourself

questions that, is that what do you want to do, right? What do you want to do? And slowly you start

learning and one of the challenge I found with working with different clients in bigger companies

and consulting is that a lot of these companies don spend enough time on innovation they don spend enough time on you know doing research and learning about themselves like where are we going And also especially now in tech world there you know things are changing so fast like technology coming at you like almost every few months you see something new hitting you right

So if you don't keep yourself up to date, then your company falls behind and the employees who are working, they feel like they're not learning new things

and I always like to learn new things when I'm working as a company I'm sorry

I didn't like how you keep working on old things and I always want to learn new things what's going

on in the world what is new what is exciting and that's what made me start my own company

and that that is mind cracker today I started that in almost in 2000

and then we registered company in 2003 but our goal was to provide support to these

the corporations or businesses who are looking to learn, hey, where should we putting our next

you know, funds? Like if we are building or migrating to a new platform or you are building

our own platform or we want to change our platform, where should we be going from here rather than

using the old products and services? Mahesh, one of the things I've heard a couple of times

and I've only heard it lately, like as this pace of change is accelerating, is how are we ever going to be creative or innovative if we're so busy every day

Like we go from meeting to meeting to meeting to meeting. Like there's no time to like sit and think and really, really let yourself have that like freedom or the permission to be creative

Yeah. Well, that's that you had that like potential in you like you sat and saw you like, I think we can do this better

Yeah, that's a great question. And then we all struggle with that, right? Like I'm so busy every day. But here's the funny part is if you look at the most successful person, if you look at Elon Musk or Bill Gates, they also have same time as you and me, right? We also, we all have 24 times. It's really how you manage your time

it's funny thing is that this morning i was thinking that what's the most thing we have in

our home like time clocks are the most thing you have in your home every device has a clock every

appliance has a clock everywhere you see tv has a clock everywhere has clock means it's a kind of

telling us are you keeping track of your time and we don't if you look at the numbers average person

in the U.S. spend three hours and 13 minutes on social media every day. Take that time and take

that in half an hour, move that to your daily learning. Make it a habit. Like every day at night

when I'm done, you know, working and kids and all that around 11, 12 p.m., I spend one or two hours

every day just learning new things, reading new things. So that has to become as a part of your

daily routine. You have to figure out how to take some time, 15 minutes from each of those activities

and put into this learning. And that's really the only way we can keep up

Because as you said, we are so busy. But here's the funny part

We are buying these new machines. Like we are buying new cleaners in the home

robots in the home who can clean so we can save more time And time for what So we can spend more time on social media like scrolling through like how many likes I got today So it really setting the priorities straight Otherwise all of us has enough time

Boy, I hope the entire sales world, like tech world, IT, whatever else

Everyone just heard that comment, like, I find 30 minutes a day

Like, not I try to. I find it in every day, that 30 minutes, to read, to learn, to be creative, to get better

So that was great, Mahesh. Yeah. And I want to add one more thing

If your priority is straight, you will find time for that. It's just a matter of priority

Imagine, remember early days when you have your first date? Sure. You will always find time for that and you're waiting for half an hour, an hour waiting for getting ready because you forget about everything else

It's the same thing. You have to make it as your priority. Learning has to become your priority

Once you do that, there's plenty of time for it. Boy, that is a pearl right there. That one I'm taking with me

I hope others listened and heard and take it with them as well

Mahesh, let me ask you this. So you see lots of people trying to sell, right

So like trying to sell their services, trying to sell their platform, trying to sell their tech, whatever

What would you say from an opportunity perspective that like what would be the best opportunity for salespeople or the sales landscape today

Today, I will tell you tools, tools, tools, automate, automate, automate, partnership, partnership, partnership

So today, salespeople, not only sales, everybody has so many tools. sales have changed right before you will go meet in person scheduled meeting drive to a city

have a lunch start meeting people and then you try to you know build a relationship which is

still work today you can do the same thing as well but now there are more people doing business

online using virtual world right so you need to figure out a few things right everybody today

everybody needs a public profile online okay everybody needs to be active on linkedin and

other social media where their audiences are if your audience are more on tiktok that's where you

can sell your product you go to tiktok if your audience are on twitter or facebook you go there

the point is that you need to build a good profile put your product and services out there what you're

selling and then grow your audience and the way you grow your audience is you have to be constantly

keep pushing things out there keep and you know posting stuff out there keep putting where people

and review that like are people really liking and commenting and they are how many people are

watching if I put a post there on say Facebook or how many people really commenting on it so it's a

work but here's the good part once you learn and again make it as a habit of your daily routine

say one hour you're going to spend all in social media marketing or sales even LinkedIn then you

learn so much then it automates itself then you don't have to work because slowly people start

registering in their mind that oh Colin does that Colin helps companies you know leaders to educate on sales right how to grow their company in business sales so once I slowly know from your social media

now when I will need it I already know and I'll go to you it's a long-term process but guess what

it automates it then you are not selling and you because solid work is already done hard work is

already done right and then other part with this is you're also becoming influencer and once you

become influencer and somebody reach out to you, then sale is much easier because they already know

about you rather than you are going and talking to 20 people and hoping one will buy my services

In other case, they're coming to you. That means you are good to go

Yeah. Boy, Mahesh, that is awesome. And when I was listening, I'm listening actively. I would

try to take a note or two because I had a few things going on my mind at the same time listening to it. But you heard Mahesh say like people are spending three and a half hours on social media

Mahesh said, use social media. Social media is an amazing tool. It'll expand your practice an

hour a day. That's what it takes to use this to automate, become the influencer. So that was great

So Mahesh, I'm going to do a brief wrap and then I'm going to give it to you for a final thought

on my wrap. So Developing Next Leaders is passionately committed to helping salespeople

better serve their clients. And we're doing this through constantly working and constantly learning

from some of the best minds, distilling those ideas and bringing them back to the world

in a way that you all can use them to, in fact, better serve your clients. So you heard Mahesh say, take that 30 minutes and learn. That time is so valuable for you

for your clients, for your well-being. So Mahesh, I want to thank you

And like I said, I'll give you maybe 30 seconds or so to wrap us up and take us out

Yes, first of all, thank you for having me. This is a great show you're doing. And I think you're already building what you're teaching, right

You're building your presence online. You are every week you are doing this show

That means people are slowly learning about you, your services, following. So this is a perfect example

If somebody is trying to become a leader in sales, just partner with somebody like you

go on a show like your show here, right? Because more and more people are watching

more and more people will learn. But partnership, collaboration, working with other people

learning from others are the key word these days, right? You can say, oh, you can have another friend

and you can start your own blog or write on LinkedIn or start a podcasting

So many people are starting podcasting these days. And be on active on social media

So people are already there on social media. point is just you need to just figure out what platform works for you and what people like and

dislike so it's a little learning process but once you know that then it becomes easier yeah that's

great so if you need any it servicing any it consulting anyone to talk to about trying to

figure out your tech platform Mahesh is your guy Mahesh thanks again for joining us everyone else

good selling thank you