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The 10X Rule Summary (Grant Cardone)
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Mar 3, 2025
Ready to shatter your limits? 🔥 Let's dive into Grant Cardone's "The 10X Rule" where ordinary goals get supercharged! In this high-energy podcast, we're breaking down the mindset that turns average into extraordinary. This remarkable book has the potential to impact one’s life profoundly. Therefore, it is highly recommended that you read it. Discover why 10X thinking isn't just about working harder - it's about dreaming bigger and taking massive action. No more playing small! Whether you're an entrepreneur, professional, or dreamer, it's time to multiply your success. Get ready to transform your goals from "maybe someday" to "watch me now!" 💪 #10XLife #MassiveAction
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0:00
all right let's uh 10x are thinking
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today yeah we're going to be diving into
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grant cardone's the 10x rule love it
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using this really awesome summary that
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you put together for us it's great a
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fantastic way to get the key Concepts
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out and really kind of apply it to your
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own life exactly so the 10x rule for
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people who haven't heard of it right is
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basically all about setting goals 10
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times higher than you think you need and
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putting in 10 times the effort to hit
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them you got it I have to admit when I
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first heard about it I was like this
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sounds crazy like is this even possible
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Right but the more I kind of dug into it
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yeah I realized there's actually a
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method there is to this 10x Madness it's
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definitely a bold approach challenges
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conventional wisdom about how we set
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goals and it really pushes you to break
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free from limitations for sure what I
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think is so interesting about cardone's
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approach is this yeah he doesn't just
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talk about setting bigger goals right he
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emphasizes
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Massive Action and he says that most
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people operate at one of four levels of
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action okay let's uh do nothing Retreat
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normal action and Massive Action got it
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which of course is the 10x way right so
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it's easy to see how we all fall into
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those first three right totally
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procrastinate avoid challenges or just
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put in the bare minimum right just
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enough to get just enough to get by
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exactly but to achieve extraordinary
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results you've got to operate at that
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that fourth level Massive Action Massive
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Action so instead of just dipping our
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toes in the water we need to like jump
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in dive in head first Cannonball exactly
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right into the deep end he uses a great
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analogy to illustrate this think about
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the way that children approach new
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challenges they're not afraid to fail
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they don't worry what other people think
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they just go Allin give it everything
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they've got I love that it's like um you
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see a little kid building a Lego Tower
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totally totally focused deter nothing's
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going to stop them right that's the kind
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of energy we need to bring to our goals
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it's tapping back into that yeah pure
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enthusiasm for creating for achieving
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and I think this ties directly into why
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aiming for average can actually set us
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up for failure yeah this is where the
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10x thinking really shines okay because
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in a world that's constantly changing
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evolving right what's considered average
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today right might be obsolete tomorrow
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yeah that's a good point you think back
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to the 2008 financial crisis oh yeah it
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hit the middle class hard it highlighted
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the danger of settling for just a
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comfortable existence for just being
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comfortable yeah 10x thinking is about
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future proofing your success so it's not
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enough to just keep up with the Joneses
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we need to be striving for something Way
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Beyond that constantly pushing ourselves
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challenging limitations yeah which can
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be scary which is why Cardone sees fear
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as a good thing wait fear like being
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afraid yeah I feel like most people try
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to avoid fear at all costs right but he
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flips the script on that okay he says
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that fear is an indicator that you're on
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the right track interesting that you're
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pushing yourself beyond that comfort
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zone okay if you're not feeling any fear
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you're probably not aiming high enough
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so those butterflies in our stomach yeah
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we should actually embrace them embrace
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them as a sign that we're on the verge
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of something big absolutely wow okay so
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we've talked about taking Massive Action
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embracing fear uhhuh
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but what about time like how do we find
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the time to do 10 times more right than
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we're already doing that brings us to
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time management the myth of time
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management okay Cardone says it's not
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about managing time it's about managing
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your output within that time right we
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all have the same 24 hours exactly it's
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what we do with those 24 hours right he
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actually has a personal story about this
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when his daughter was born he started
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waking up an hour earlier so that he
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could spend time with her without
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sacrificing his work
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that's sweet and he just shifted things
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around made it work that's such a good
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illustration of like how 10x thinking
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can force us to get creative with our
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time exactly to become more resourceful
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yes it's about resourcefulness and this
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brings us to something I think is really
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interesting okay customer satisfaction
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versus customer acquisition of this
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because we're always told the customer
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always right right customer satisfaction
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is key right that's like the that's what
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they say Golden Rule of business right
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but Cardone actually kind of flips that
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on his head a little bit he challenges
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it yeah he says that focusing initially
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on massive customer growth can be more
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beneficial than obsessing over perfect
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satisfaction right away interesting
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obviously customer satisfaction is
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important but sometimes you got to
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disrupt the norm okay to achieve 10x
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results so like get your product out
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there then worry about making everyone
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happy exactly get it out there build
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some momentum then fine-tune it so like
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a prototype get feedback as you go
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exactly it's a process it's not like a
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onetime thing right you're constantly
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improving constantly evolving this is
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making me rethink my whole approach to
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well pretty much everything and we're
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just getting started oh boy next we're
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going to dive into Breaking Free from
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the middle class mindset now hold on
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when we say that yeah we're not talking
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about income brackets no no not at all
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it's more about like a way of thinking a
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mentality a mindset yeah so what does
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that look like yeah and how do we break
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free it's about recognizing those
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self-imposed limitations those ceilings
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we put on ourselves ooh interesting
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we'll unpack that and more right after
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this quick break okay so we're talking
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about breaking free from the middle
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class mindset yeah it's a powerful idea
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but I'm uh I'm still not totally sure
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what it actually means yeah it's not
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about your income level it's more about
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a way of thinking a mentality that can
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hold people back from reaching your full
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potential so what does that look like
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think about the way a lot of people
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approach their goals they set these
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small achievable goals because they're
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afraid to fail or you know they settle
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for good enough yeah instead of shooting
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for the Stars instead of striving for
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greatness exactly so it's like that
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voice in our heads it's always telling
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us to play it safe yeah don't aim too
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high don't take too many risks exactly
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stay within your comfort zone and that's
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exactly what cardone's pushing back
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against he wants us to break break free
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from those limitations and reach for
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something extraordinary so how do we
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actually do that how do we shift our
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mindset to think in a more you know 10x
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kind of way it starts with awareness you
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know okay recognizing those limiting
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beliefs that are holding us back uh and
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then consciously choosing to replace
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those beliefs with more empowering ones
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so instead of saying I could never do
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that yeah we started saying what would
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it take for me to achieve that exactly
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it's a subtle shift but it make all the
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difference and that ties in with the
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whole abundance mindset right yes
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absolutely believing that there's enough
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success to go around that we all have
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the potential to achieve great things
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that's a really empowering thought it is
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and it leads us to another important
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point the power of name recognition ah
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yes I remember Cardone talks a lot about
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building a strong personal brand he does
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he believes it's one of the most
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valuable assets we can have like that
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saying you never get a second chance to
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make a first impression exactly L and in
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today's world with so much information
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and competition having a recognizable
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name or brand can make all the
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difference think about companies like
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apple or Uber yeah they've become
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synonymous with their Industries they've
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built such strong brand recognition that
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their names have become verbs you Google
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something you Uber Somewhere That's The
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Power of a memorable name and it's not
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just companies individuals can build
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strong personal Brands too absolutely
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you see it all the time with thought
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leaders influencers or even people in
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your own network who have a reputation
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for excellence it's about becoming the
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go-to person in your field it's about
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building trust and credibility which
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takes time and effort and consistent
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action so how do we start building that
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kind of name recognition it starts with
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identifying your unique value
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proposition okay what are you truly
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passionate about yeah what are you good
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at what makes you stand out once you
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figure that out then it's all about
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putting yourself out there right exactly
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share your knowledge your expertise your
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story Network collaborate build
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relationships yes and consistently
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deliver value to your audience you know
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this reminds me of what we were talking
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about earlier oh yeah about embracing
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fear right because building a personal
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brand often requires us to step outside
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of our comfort zones put ourselves out
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there in a way that feels I don't know
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kind of vulnerable but that
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vulnerability can be powerful yeah it
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allows us to connect with others on a
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deeper level to build trust and
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authenticity and ultimately Ely to
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create a name for ourselves that
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resonates with the people we want to
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reach exactly wow we've covered a lot of
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ground today we have we've talked about
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setting 10x goals taking Massive Action
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embracing fear breaching free from
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limiting beliefs we've explored the
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importance of managing our output
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prioritizing customer acquisition and
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building a strong personal brand pH my
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brain is full but in a good way it's a
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lot to process but it's incredibly
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empowering it really is so what's the
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one key takeaway if our listeners
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remember one thing from this whole
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conversation about the 10x
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rule what should it be I think the most
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important thing is to remember that
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success is a choice o it's not something
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that just happens to us it's something
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we create through our actions our
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beliefs our commitment to reaching our
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full potential and that is the essence
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of the 10x rule yeah it really is so as
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we wrapping this up I'm curious what's
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resonating most with you from all this
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what's like one big takeaway from the
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10x rule that you're going to watch away
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with h I think for me what stands out is
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how this isn't just about like external
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success it's about pushing ourselves to
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become better like the best version of
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ourselves embracing those challenges the
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risks you know constantly trying to grow
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right and even if we don't like actually
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hit that 10x mark on every goal imagine
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the progress we'll make just by Trying
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by putting in the effort oh yeah totally
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it makes me think about what Cardone
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said about fear being a compass reminds
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me of that Elanor Roosevelt quote do one
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thing every day that scares you I love
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that and it's so true it doesn't have to
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be huge just something that pushes you a
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little yeah so thinking about that
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what's one step even a small one that
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you could take today toward a goal
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you've been putting off could be
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reaching out to someone signing up for
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that course finally starting that
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project even just writing down that 10x
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goal putting it somewhere you'll see it
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every day like that visual reminder it
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can be really powerful totally so as we
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wrap up this deep dive into the 10x rle
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here's my final thought-provoking
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question for you what's one goal you're
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ready to 10x and what's the first bold
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action you can take today to make it
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happen remember even those small steps
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multiplied by Massive Action lead to
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those extraordinary results that's it
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and if you're ready to go even deeper
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definitely check out cardone's full book
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the 10x rule it's got a ton more
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strategies and insights that can help
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you reach those goals absolutely all
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right until next time keep pushing those
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boundaries Embrace those challenges and
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remember 10x everything
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