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Looks like most non-YouTubers don't have a clue at how much YouTubers make from the ads on their videos
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I mean, how much do you think I make on a video with 700,000 views
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I asked everyone on my channel what they think I make and the results were pretty surprising
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No clue but guessing no more than $500. $3. $5. $10 and I feel that's high
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$2.50 in Euros. $70. $2,000 or $3,000. That's a pretty widespread. So today I'm going to share exactly how much money you can make with 700,000 views on YouTube
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How much YouTube pays me overall as a channel with 64,000 subscribers
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and some tips that I wish I knew when I was starting out. So be sure to stick around to the end or don't
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Maybe you'd rather not know the truth. Ignorance is bliss for some people. What surprised me most about making money on YouTube is just how inconsistent it is from video to video
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Videos with similar numbers of views can have vastly different amounts that they earn
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For example, this video with around 54,000 views made more than this other video with 114,000 views
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But why is that? It's kind of confusing because some YouTubers talk about CPM and others talk about RPM
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Well, the CPM is basically how much advertisers are willing to pay for a thousand views
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Oh, and not all views can be monetized. But sharing CPM is kind of useless because it's the amount before YouTube takes its cut
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The number that really matters is RPM, which is how much money a YouTuber is actually going to receive for a thousand views
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And this is going to include money from ads, Super Thanks, Super Chats, YouTube Premium, and all of that stuff
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The average RPM for my channel is $6.96. Now, my channel is an information channel
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So that's going to be a little bit more than what you would get from a lot of entertainment type channels
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Certain niches attract different kinds of advertisers with different advertising budgets. I have videos that are talking about becoming a programmer, growing your career, personal development, and topics like that
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There are other niches like finance and investing that make even higher RPMs
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in which case like a very small channel can end up making more money than a large channel
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It's how large finance channels like Graham Stephan made a mind-boggling $200,351 in 28 days in 2021
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So on my channel, for every 100,000 views, I average around $700
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For a video with 700,000 views, that would be about $4,800. However, my top-earning video, which is my only video to pass 700,000 views, made $6,052.24
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And I was surprised to see that only 455,000 of those views were monetized
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Not bad for a video that took me around 8 hours to produce. And the cool thing is, it's still earning me AdSense
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So why is the RPM for this video $8.50? Well, I'll tell you right after this ad, you knew it was coming
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A big reason is that videos that are over 8 minutes in length can have something called mineral ads, like the one that you may have just seen
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The video we're looking at had two mineral ads selected. But at the end of the day, it's up to YouTube to choose how many ads it's going to show
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Obviously, more ads played equals higher RPM. So short videos that don't meet that 8 minutes are going to have a harder time getting those high RPMs
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So why not just make all of my videos over 8 minutes long to make more money
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Well, there are some YouTubers who choose to do that. But there are certain topics where I feel like I don't have that much to say
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And when I hit that point where I feel like I've shared what I want to share, it's done
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I don't want to drag that out or make the video boring. If we look at my top performing videos, you'll see what I'm talking about
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The highest RPMs are on my longer videos. I was also surprised to learn that tech review videos pay significantly less than videos where I'm talking about becoming a programmer
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I thought it would be the other way around since so many people are interested in tech and that audience is much larger than those who are interested in software development
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And videos for new programmers seem to do better than videos for mid to senior level professionals
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And look, the RPM is just all over the place, which is why all those websites like Social Blade that estimate how much YouTubers make are wrong
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They have no way of knowing how much a YouTuber actually makes. They're just making guesses
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Hey, real quick, if this video is interesting or helpful, hit that like button and let me know that you like this level of transparency. Thanks
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Okay, so how much money does a programming channel make on YouTube
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Well, I could tell you this. It's definitely not a get-rich-quick gig if that's what you're interested
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But let's take a look at roughly the first year of my YouTube channel
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I originally started uploading some programming videos to another channel several years ago
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But to be honest, the video quality and production quality just was not that great
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So I ended up taking a break to really learn how to make better videos
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We're just gonna ignore that other first channel. I never got to where that one was monetized
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I decided to let that channel go and really focus on this new channel from scratch
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And I started uploading videos in earnest in December of 2020. And I decided to start releasing five videos a week for around three months just to try to get things going
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The views and growth were really, really slow. It was around October 2021 when I finally hit 1,000 subscribers and 4,000 hours of watch time, which would allow me to get monetized
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And it had taken me eight months and making 90 videos to get to that point
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That was almost a year of just grinding hard, producing video after video without earning anything
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And the rub is that even if you're not monetized, YouTube will still run ads on your videos
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Only they'll just keep it all. For that period from October 2021 to the end of that year, I earned a whopping $568.73
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That's like a dollar an hour. 2022 started off really slow and I thought for sure I was going to miss my goal of hitting 10,000 subscribers
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But hey, at least I was getting a couple dollars a day, which was a start
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Then this happened. One of my videos started getting some traction and within a couple of weeks I had gained several thousand subscribers and I saw a spike in revenue
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It was hard to believe. I just dumbstruck. Mind exploded. But I also learned how erratic things can be on YouTube
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How volatile the video views and the revenue just go up and down all over the place
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When I release a new video, there's usually a spike in revenue and then it just does whatever it wants
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One day the views could be up and the revenue tanks. Revenue could be totally skyrocketing
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But the views have tanked. My best performing video will start to slow down and then all of a sudden it will pick up speed and then it'll slow down and it'll start to pick up again
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It still gets a decent amount of views, but over time things have started to taper off and slow down
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I took a break from making videos from mid-December 2022 to partway into January of 2023
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And as a result of that, I did see a decline in views and revenue
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In 2022, I was pleasantly surprised and made more than I expected
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I made $19,884.73 from YouTube AdSense. Let's take a look at the monthly breakdown since I wasn't making much at the beginning of 2022
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Looks like September was my highest month bringing in $2,338.50. Not too bad, probably averaging $1,900 to $2,000 a month
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I'm not going to be able to quit my day job, but it's a nice little side hustle that I can dump into investments
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For the current year, you can see the drop in views from my break along with January usually being slower than other months
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I've only released two videos in 2023, and the total so far is $2,214.45
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And that brings us to the big question, how much YouTube has paid me so far
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I mean, I've made over 150 videos, 3.3 million views, and 216,000 hours of watch time
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With almost 65,000 subscribers, I made a whopping $22,667.90. But there's more. A good book I'm reading on that topic is One Million Followers by Brendan Cain
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Super fascinating book. Link in the description. Which brings us to affiliate income
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Now, I've been dabbling with this in some of my videos and testing things out using some Amazon links
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but I really haven't promoted them that much. I imagine if I were to get more aggressive like I did with that link to this book
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then I would have a much higher affiliate income. Because how that works is when someone ends up clicking that link and they go make a purchase within a certain amount of time
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I get a small commission from that sale. With the Amazon affiliate program in 2022, I earned $156.95
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And then the beginning of this year, I've made $16.51, which pays for web hosting and helps keep on the lights