0:00
can you see no you never know what
0:02
you're doing you sure yes no cheating no
0:04
peeking no cheating no no let's do it
0:08
i'm worried about hitting the mic can
0:10
you give me a little water make sure my
0:12
mouth's not sweet you want to cleanse
0:18
oh he's done this before i had a mint
0:20
earlier all I can taste is mint there's
0:22
my excuses getting excuses in that's an
0:24
error i can't see i've got my eyes
0:27
i'm not I'm not attacking the integrity
0:29
of the competition no exactly okay i
0:31
think it's important hello and welcome
0:33
to another edition of City A's Pokemon
0:35
covered we're keeping all of this
0:37
in episode i think I'm looking at the
0:40
camera show i know you're loving this
0:43
the thing is they're just going to leave
0:46
They're just going to leave the room
0:48
well we've not told you Chris we're
0:49
doing the whole interview like this
0:57
okay cool and we're bringing the pizzas
0:59
now so what's the format is it two
1:01
slices in the plate yeah two slices in
1:04
each plate there you go john if you can
1:06
put your hand up put your hand up pull
1:08
your plate yeah yep and Chris there you
1:11
go let me just move your hand yep that's
1:13
your plate right okay so we're going to
1:15
try one slice and then we'll throw the
1:17
judgment yes okay you ready Chris
1:21
okay let's do it when he's touching it
1:23
trust me for like few minutes no I'm
1:26
touching it to try and hold it
1:34
i'll keep one one side um I think my
1:37
What do you think Chris what have you
1:43
i've only tasted one so far shall I
1:45
taste yeah which one do you think you've
1:48
You taste the other one yeah no I
1:49
haven't tasted the the other one yeah
1:51
taste the other one then have I got the
1:52
other one yes that is the other one have
1:54
I got the other one yes you have the
1:55
other one as well this is such a weird
2:09
so what pizza was pizza one my pizza one
2:14
was Domino's and what was your pizza i
2:17
mean your pizza two is Papa John pizza
2:19
two was to Papa John's i'm not telling
2:21
you if you're right or wrong yet okay
2:24
we're locked in we're locked in with
2:25
those answers mine Mine was Papa John's
2:30
and what was your whoever the second one
2:34
you can't you can't bring yourself to
2:35
say the name is that Yeah
2:38
you both are actually correct yeah you
2:40
both are correct yes yeah you both John
2:45
u Domino's your first pizza was Domino's
2:48
the second one was Papa John and say um
2:52
your first pizza was uh Papa John second
2:56
was that shout out yeah yeah no thank
3:00
you can you can put away the CD now you
3:04
delete that resignation so you can keep
3:07
can you text my wife and tell her I've
3:13
hello and welcome to another edition of
3:14
City AM's Boredom Uncovered with me John
3:16
Robinson my guest for this episode is
3:18
the managing director of Papa John's UK
3:21
Chris Velaku the MD has held the top job
3:23
since the end of 2023 having previously
3:26
led TGI Fridays in Europe but after
3:28
leading a major restructuring of the
3:29
business how is Papa John's taking on
3:31
Dominoes in the race for pizza lovers
3:33
hard-earned cash without any further
3:35
delay let's dive in well Chris thank you
3:37
very much for coming on Border Uncovered
3:39
it's great to have you here thanks for
3:40
having me John good to be here i suppose
3:42
the first question is how much free
3:43
pizza do you get and are you sick of it
3:46
i'm definitely not sick of it but I've
3:47
got the privilege of eating pizza quite
3:49
regularly favorite topping
3:52
pepperoni or the works the works is
3:55
pepperoni sausage olives and vegetables
3:59
so yeah love those it depends on the
4:00
mood I'm in sometimes I'm just straight
4:02
out margarita yeah and you must So you
4:05
say that you're eating pizza all the
4:06
time does it not get a bit uh bit sy no
4:09
not at all sounds like a dream job it
4:11
definitely a dream job definitely we've
4:13
got an innovation kitchen beneath our
4:16
offices and I'm I'd say I'm there more
4:18
often than not so yeah absolutely love
4:21
it yeah yeah and we've obviously just
4:22
done the uh taste test so you can keep
4:24
your job yeah yeah that's right delete
4:29
i was of course 100% sure but yeah I
4:32
wasn't sure i was a bit hesitant so it
4:34
was a bit more 50/50 for me but you knew
4:36
instantly absolutely yeah how could you
4:39
tell i mean obviously you couldn't see
4:40
them but there must have been something
4:42
yeah just the the taste is very
4:44
distinguishable the the quality of the
4:46
ingredients the mouth feel the dough you
4:49
know all all the attributes that we're
4:51
aiming for deliver in our pizza so yeah
4:53
for me it's quite easy it's
4:56
differentiated from the competition
4:58
which you could of course can't say but
5:01
how can how is a Papa John's pizza
5:04
different to a Domino's pizza because I
5:06
I don't think I would be able to tell
5:07
them apart i mean I was I was just about
5:10
able to the the taste is is very
5:12
different we've got a very distinguish
5:14
distinguishable taste versus a
5:17
what is that it's just ta it just tastes
5:19
different it's um we we we use high
5:22
quality ingredients we use fresh never
5:24
frozen dough and once you once you've
5:26
eaten our pizza you'll know exactly that
5:28
it's a Papa John's pizza versus uh the
5:30
competition probably why you you
5:32
couldn't tell as much as you should have
5:34
today should have yeah there we go there
5:36
we go um Chris you're obviously sitting
5:38
here after quite a lot of change in the
5:41
business over the last year or so you're
5:43
in a very strong position now but last
5:46
year in particular you went through a
5:48
big restructuring that must have been a
5:50
challenge to come through talk to me
5:52
about that process and the journey that
5:54
Papa John's UK has been on in the last
5:56
year 18 months yeah sure so I'll go back
6:00
uh when two of our largest partners
6:02
flagged the risk of going insolvent so
6:04
we took a strategic decision to acquire
6:07
those take them on and and that was a
6:10
purposeful decision that we took so it
6:12
was 116 restaurants and we went from
6:14
being a uh franchise support business to
6:18
owning and running the largest estate
6:20
within the uh within the business and we
6:23
kept those restaurants for nearly a year
6:25
we tried to look at which ones we could
6:27
turn around and fortunately 60 of them
6:31
were really good so we reffranchiseed
6:32
them internally to incumbent franchises
6:36
13 of them we've kept under corporate
6:38
ownership but unfortunately 43 of them
6:41
we've had to close um and closing
6:45
restaurants never an easy decision it's
6:46
the last thing we ever want to do it's a
6:48
lot of jobs particularly when people's
6:50
livelihoods are at stake um but if
6:53
restaurants are perform performing badly
6:55
and losing a lot of money sometimes the
6:58
best decision decision is to close them
7:00
you know fast forward to today we're no
7:03
longer losing money and we're we're
7:04
we're looking at making a profit this
7:06
year and that's because of the difficult
7:07
decisions we made back then the
7:09
difficult decisions people losing their
7:11
livelihoods there's a lot of uncertainty
7:14
in their lives what impact did that have
7:17
on you personally as the ultimate
7:20
decision maker yeah i mean having people
7:23
lose their jobs is the last option for
7:25
us you know we tried everything to keep
7:28
the restaurants open we also uh did a p
7:32
purposeful um uh we prioritized putting
7:36
people into jobs so some people we
7:38
managed to save uh but yeah of course
7:40
it's never an easy decision and um it's
7:43
something that I wasn't happy doing but
7:45
it's something that we had to do as a
7:46
brand tell me about the thought process
7:48
behind it is it just looking at the cold
7:50
numbers and then you get you know the
7:53
end of the equation you get the number
7:55
of stores that needs to go or is it a
7:57
little bit more targeted than that it
7:59
must have been a very difficult decision
8:01
for you and the rest of the senior
8:02
leadership team to go through yeah very
8:06
difficult decision and if anything we
8:07
held on to the restaurants probably
8:09
longer than we should have to protect
8:11
the people for as long as we could uh
8:14
and we put a lot of effort into trying
8:16
those trying to turn those businesses
8:18
around but unfortunately they were even
8:20
in the long wrong location and the
8:23
performance of the restaurants was
8:24
really bad so that there was no business
8:27
case to keep them open and now you know
8:30
the other side of that restructure and
8:32
you say that you you know you're no
8:33
longer lossmaking but it it's still a
8:35
challenging economic times you know
8:38
we've had the increase in minimum wage
8:40
the employees national insurance
8:42
contributions and and now the uh the
8:45
tariffs in the US as well how is Papa
8:48
John's in the UK navigating that yeah
8:51
good question look it's a very difficult
8:53
time for the food industry but I believe
8:55
that we're well positioned for growth uh
8:58
in fact we've started the year very
9:00
strongly we're in transactional and comp
9:03
sales growth uh the pizza pizza delivery
9:07
business is growing it grew last year
9:09
it's forecasted to grow again this year
9:11
so we're in the growing sector um and I
9:14
think you know we're focusing on three
9:16
key areas we're focusing on raising our
9:19
standards partnering with our franchises
9:21
and loving our customers and what I mean
9:23
by that is we know our customers want
9:25
three things when they order Papa John
9:27
they want their pizza hot they want it
9:29
delivered in under 30 minutes and they
9:31
want their order accurate and we're
9:33
working maniacally to make sure our
9:35
operations at a standard where we can uh
9:38
meet everyone's expectations with every
9:39
order you think in the past that hasn't
9:42
been the case and that's where some of
9:43
those restaurants that did unfortunately
9:45
had to close weren't meeting those
9:47
targets yeah that that's correct i mean
9:48
in in the past we've probably let people
9:51
down more than we would have liked to
9:53
but that's been a combination of uh
9:55
maybe the wrong franchises um and
9:58
actually coming on to the second
10:00
important area partnering with our
10:01
franchises is we put that front and
10:03
center of everything we do because we're
10:04
a franchise business predominantly
10:07
having the right partners is integral to
10:09
any franchise business and we've been
10:12
focusing on on quality over quantity to
10:15
give you some numbers over the last five
10:17
years uh 5 years ago we had 114
10:21
franchises today we've got 61 so
10:25
definitely we're already in a much
10:26
better place our operational standards
10:30
are at the highest they've ever been and
10:32
our customer complaints have you know
10:34
they're way below national average so
10:36
we're in a really good place but
10:38
focusing every day to continue to
10:40
improve and and get better what does it
10:42
take to become a franchisee if I came to
10:45
you and said "I'm interested in opening
10:46
one near me." What's the process so at
10:50
the moment we're not taking new
10:51
franchises on purpose on purpose because
10:54
we're trying to make sure that we've got
10:56
the right growth from within uh within
10:59
our system sure but what it takes to be
11:01
a good to bring in a franchisee is we
11:03
need to know that they've got a good
11:05
history whether they've been preferably
11:07
they would have had restaurants they've
11:09
got a restaurant background a food
11:11
background or a hospitality background
11:13
and they've got the right amount of
11:15
finances and structure in place to be a
11:17
partner of ours but we're getting more
11:19
and more strict with who we bring in you
11:22
got to have a proven background
11:23
basically because I suppose you might
11:24
have got burnt in the past by Absolutely
11:26
absolutely preferably a proven
11:28
background and somebody who's going to
11:29
you know live the values that we live as
11:32
well and is there an upfront cost that
11:33
somebody's got to buy into the franchise
11:35
is there there is depending on what
11:38
region they they're looking to acquire
11:40
so we have different packages so yes
11:43
there is an upfront cost and they need
11:44
to have some financial wealth in the
11:46
bank as well is there a range of the buy
11:48
in that between quarter of million and a
11:51
half million so serious undertaking it's
11:53
it's serious undertaking you know when
11:55
you look comparatively versus other
11:57
brands it's it's still quite affordable
11:59
but you do need some financial uh
12:02
strength to get into the brand
12:03
absolutely talk to me about the
12:05
customers then because obviously you
12:06
you're up against Domino's which is
12:09
dominating in this market
12:11
um they've got so many more locations
12:15
across the UK um how do
12:19
you present Papa John's to potential
12:22
customers and try to win them from your
12:25
competitors what What's your USP why Why
12:28
should I as a customer come to you guys
12:30
yeah I I think we're in a very highly
12:31
competitive market i don't think that's
12:33
a bad thing i think competition's great
12:36
i think what we do we focus on what we
12:38
do best and that's our pizzas and we
12:41
want to differentiate through quality
12:43
innovation and taste those are the three
12:45
things that are taking our brand forward
12:47
and our customers love our pizza and we
12:49
want to gain new customers in the future
12:51
how do you innovate in the pizza
12:53
delivery space is it just new toppings
12:58
ingredients what does that look like in
12:59
practice great great question i think
13:01
our category is one of the most
13:02
innovative actually so we are a
13:05
customer-led business so all of the
13:07
innovation that we developed comes from
13:10
the requests from our customers and
13:12
we're looking sometimes we're looking 6
13:14
n 12 months ahead of the cycle of our of
13:17
our innovation cycle but we look to
13:19
develop products that customers want um
13:22
at the moment we've got a cheese toasty
13:25
pizza and and you know very nostalgic it
13:29
tastes exactly like the cheese toasties
13:31
you probably ate when you were growing
13:32
up um and that's new innovation we've
13:36
got a cheese cheeseburger cheddar
13:38
cheeseburger pizza as well again looking
13:41
to meet customers needs innovation is
13:44
for our current customers and bringing
13:46
new customers in as well innovation's
13:47
actually in our brand's DNA so it's one
13:50
of our uh one of our uh pillars um and
13:54
if you look at historically we've we've
13:56
got award-winning innovation at Papa
13:58
John's UK last year we had a a Tandoori
14:01
pizza which was award-winning winning
14:03
great range that was a limited time
14:05
offer earlier this year we partnered
14:07
with Levie the vegan meat sub substitute
14:11
brand and we did a vegan Hawaiian pizza
14:15
which was not for me that's not for me
14:17
which should not be on a pizza which was
14:19
um again awarded um at the Midas Awards
14:23
a few weeks back so really proud of our
14:24
innovation and you know over Christmas
14:25
we had a really successful festive
14:28
campaign yeah we had a we had a our our
14:30
festive pizza then we add up my personal
14:32
favorite was pigs and blankets okay so
14:34
yeah we're very innovative and we will
14:36
carry on being innovative i think that's
14:38
what our customers want from us and
14:39
that's what we'll continue to do where
14:41
do you stand on Hawaiian pizzas do you
14:43
think Pineapple be pizzas i I actually
14:45
love Hawaiian pizza i do you can have my
14:47
share that's for sure they're not for me
14:50
um Papa John's obviously US headquarters
14:53
company but none of the ingredients that
14:55
are sold on on UK pizzas are from the US
14:58
no they're not i mean a lot of the
15:00
flavor profile comes from the US as you
15:02
would imagine but the pizzas here are
15:05
different they're tapered to our local
15:07
consumer so the ingredients are you know
15:11
um European ingredients predominantly
15:13
where we couldn't normally get US
15:15
ingredients into the UK because some of
15:17
the US ingredients aren't allowed
15:19
they're not Europe absolutely absolutely
15:21
yeah they're not allowed and it's also
15:23
you know having a shorter supply chain
15:25
is better as well for us obviously we we
15:27
mentioned previously about the difficult
15:29
economic climate at the moment that
15:31
every business is facing yeah is there a
15:34
particular aspect of that that is the
15:36
most challenging for Papa John's in the
15:38
UK the cost increases have been
15:41
difficult for our franchise owners in
15:43
particular you know they've had national
15:45
insurance uh price rises ingredients
15:47
have been going up to be honest with you
15:49
so it's been a perfect storm of
15:52
difficulty for us as a brand but we're
15:54
continuing to weather the storm by
15:57
looking at selling more pizza so volume
15:59
is the game for us so we want to win by
16:02
through volume and is that through
16:05
advertising is that through opening new
16:07
Well you said you're not really taking
16:08
on new franchises so he's not opening
16:09
new sites so it must be advertising
16:11
spenders yeah sorry to interrupt we are
16:13
actually opening new sites with
16:14
incumbent franchises we've got a strong
16:16
pipeline we've already opened uh three
16:18
restaurants this year we've got a
16:20
pipeline of about 10 to 12 this year and
16:22
we're developing the pipeline for next
16:24
year so the brand is growing again um we
16:28
have recently relaunched the brand so
16:30
we've rebranded and we've got a new
16:32
campaign which is devoted to the doll
16:34
again highlighting our quality
16:36
attributes so we we are shouting about
16:40
the brand is back or the brand is here
16:42
and we're trying to gain new custom and
16:44
we're doing a good job of it at the
16:45
moment really exciting for us are you
16:47
optimistic about the state of the UK
16:50
economy and where it's going to be in
16:54
asking me today that's a very difficult
16:56
um uh question to answer but given the
16:59
history of the UK market given the
17:00
history of the category we're in yes I I
17:03
would say I am optimistic it's not going
17:06
to be it won't be it'll be a bumpy ride
17:08
but I'm sure we'll be we'll get through
17:10
it you know delivery is growing in the
17:12
UK pizza's growing in the UK and I
17:14
suspect it will carry on growing because
17:16
people need to eat we're we we're in a
17:18
we're in a category where people need to
17:20
eat and um yeah I think I think we're
17:22
going to be absolutely fine and the UK
17:24
is not going to fall out of love with
17:26
pizza anytime soon I suppose no
17:28
definitely not if anything it's just
17:30
going to grow it's um a great pizza is
17:32
great food right it's sharing food it's
17:34
socialable food it's a food for all
17:37
occasions and we're you know we feel
17:39
fortunate that we're able to serve so
17:41
many people regardless of you know what
17:43
the occasion is let's talk about you
17:45
Chris um I'm interested to know what
17:48
kind of leader you are you presidential
17:50
or are you a bit more i'd say I'm
17:53
definitely a transformational and
17:55
purposeful leader you know I lead what
17:57
does that mean at home i lead from the
18:00
front you know I lead by example m I I
18:03
set a clear strategy for the business
18:06
and rally the team around it you know
18:08
I'm definitely a people leader i believe
18:10
people are our most valuable asset um
18:14
yeah absolutely a transformational
18:16
leader churchillian speeches then at the
18:18
headquarters is that we lots of speeches
18:21
i don't know if they're quite
18:23
Churchillian but yeah absolutely
18:25
rallying the troops regularly what about
18:27
your work life balance obviously your
18:29
your job will be incredibly demanding at
18:31
work but you know you've got a life
18:33
outside of the the walls of Papa John's
18:36
HQ um tell me about how you manage that
18:38
i I I don't I probably haven't got a
18:40
great work life balance but I think when
18:43
you're running a an amazing business
18:45
which is growing like Papa John's you've
18:47
got to make sacrifices and I think those
18:49
sacrifices are worth it to be honest
18:50
with you it's difficult though isn't it
18:52
if you feel like you're missing out on
18:54
on something but at the end of the day
18:56
you've got to do what you got to do i
18:58
think it would be more difficult if you
18:59
didn't love what you were doing i love
19:01
what I do and I love seeing the results
19:03
that the UK's achieving so yeah no it's
19:07
great at the moment well you love it so
19:08
much you came back I suppose you've been
19:09
at Papan over a couple stints that's
19:11
right absolutely absolutely so it's my
19:13
second time with the brand i was here
19:15
for two and a half years back in 2008 i
19:18
left i had an opportunity to go and work
19:21
um for what at the time the largest
19:23
privately held hospitality business uh
19:26
but then yeah of course I came back but
19:28
even when I wasn't here I was still
19:30
eating the pizzas i was still a fan
19:33
got that line in yeah
19:36
it's true if you go back to um when you
19:38
first started Yeah us in business if you
19:40
could go back in the time machine and
19:41
talk to yourself what bit of advice
19:43
would you give younger Chris
19:50
say keep communicating i think
19:53
communication within organizations can
19:56
always be better i think I I recognized
19:59
that during my career but if I
20:00
recognized it earlier it would have made
20:01
my career career easier i think
20:04
businesses have got an issue with
20:06
communication but communication has to
20:08
be at the forefront of everything you do
20:10
what was your first job not a career job
20:12
but you know did you have a paper round
20:14
sh What did you I had a number of of of
20:18
jobs well one that I held on to for a
20:20
long period of time and I remember
20:21
clearly was stacking shops at Tesco's
20:23
actually in the produce department which
20:25
was the first job that I remember
20:28
recognizing the importance of global
20:30
supply chain because well one minute
20:32
we're having French apples British
20:33
apples you know South African apples so
20:37
it w it it it educated me on the
20:40
importance of a global supply chain
20:41
because I could see that food was coming
20:43
from around the world whereas pretty
20:45
much before you maybe wouldn't have
20:46
thought about it at that young age that
20:47
sounds like a LinkedIn post in the
20:49
making that one doesn't it stacking
20:50
shelves at Tesco what it taught me about
20:52
global supply chain now can't recommend
20:54
it as a first job enough to be honest
20:56
with you fair enough over your career
20:58
obviously you you've had a lot of
21:00
success you must have done in order to
21:02
get to the position that you are at the
21:03
moment is there something in your career
21:05
that you're particularly proud of that
21:06
you've Great question i think if it
21:09
wasn't for this job I would have said
21:11
leading the brand's supply chain and
21:13
manufacturing through COVID and postcoid
21:15
if you remember there was a massive
21:17
labor shortage we had container
21:19
shortages lots of people were closing
21:21
restaurants around the world and we kept
21:24
our supply chain strong and we didn't
21:25
close any restaurants we didn't run out
21:27
of any ingredients which was quite uh an
21:29
amazing thing for our team to achieve
21:31
back then but definitely
21:34
uh working on the turnaround at the
21:36
moment is my biggest achievement by far
21:38
because it was a business that was you
21:41
know in significant decline had a number
21:43
of managing directors before my time um
21:46
high turnover of people and now it's you
21:50
know it's it's we're in an amazing place
21:51
at the moment really proud of the
21:53
efforts the team have done and I think
21:55
this is just the beginning of something
21:57
very exciting when you took over Papa
21:59
John's was there in the UK was there any
22:01
chance really of it going under as a
22:04
going concern i mean how desperate was
22:06
the situation we we were making
22:08
multi-million pound losses um so is that
22:12
a month or No annually a year but we've
22:15
got a strong parent owner in the US so
22:18
there wasn't any risk of the brand going
22:20
under but it was you know financially
22:24
damaging um so no no no no risk of it
22:27
going under but financially difficult
22:29
absolutely and we've talked about the
22:31
successes in your career but obviously
22:33
not any career is a is a linear line
22:36
upwards are there any failures or
22:38
anything that you did have you done in
22:40
your career that you maybe look back on
22:42
you wish you'd done differently with
22:44
with hindsight yeah yeah i think it's I
22:47
know it's a bit of a cliche but I I
22:48
found that I've I've learned more from
22:51
failures or from maybe working with
22:54
leaders that I didn't deem to be great
22:56
for example than I have from the
22:58
successes but I think with every failing
23:01
whatever it is you have to take the
23:02
learnings and grow and improve going
23:06
is there something in particular that
23:07
still keeps you up at night something
23:09
that you worry about that's is in your
23:11
inbox at the moment at top of your
23:13
intray i think one of the things that
23:15
the food industry is waiting to better
23:18
understand at the moment is the
23:20
advertising regulations on the highfat
23:22
sugar and salts uh so there's a new
23:24
legislation coming into play in October
23:26
of this year but we're not quite clear
23:29
on what that's going to mean for for us
23:32
and for everyone else there's a due an
23:33
update in in the spring so we're waiting
23:36
for the update really but that's the
23:37
thing that I think is you know can
23:40
affect our what the way we do things so
23:42
if you had a direct line to to Kama or
23:44
Rachel Reeves and you said you picked up
23:46
the phone to them that's what you'd be
23:48
asking about yeah absolutely absolutely
23:50
and I'm uh Yeah 100% and I think I'm not
23:53
the only one every business leader would
23:55
be saying the same is there anything
23:56
else that you'd mentioned on that call
23:58
that you think the government should be
23:59
doing to support businesses like yours
24:03
start giving some relief to businesses
24:05
you know we've been at the forefront we
24:06
you know during COVID we stayed open to
24:08
serve people uh and I think the
24:12
hospitality industry itself needs a
24:15
little bit of relief from the government
24:16
I'd say because the government of course
24:18
did give out those co loans and the
24:20
grants and and support and things like
24:22
that so they did do something at the
24:23
time but you think they should do more
24:26
now i I think post that I think the the
24:30
the industry changed right it became a
24:32
much more competitive industry and I
24:34
think those businesses were having a
24:36
much harder time you know rents haven't
24:38
come down so I I definitely think
24:41
hospitality could do with some
24:42
additional relief absolutely
24:44
and when you uh look at your peers um
24:47
fellow senior leaders across the UK and
24:49
internationally are there any few
24:51
business leaders out there that
24:52
particularly inspire you you look to and
24:55
want to emulate uh I'd say lots of
24:58
people inspire me to be honest with you
24:59
but one that stands out probably Richard
25:02
Branson um I I I love what he's done
25:05
with his Virgin brand how he took it
25:07
from an unknown entity to you know the
25:09
mega business that it is today and also
25:11
how he took the fight to um British
25:14
Airways is quite admirable and all from
25:16
somebody who you know he's a people
25:18
person but he's also dyslexic and um
25:20
rightly so he hasn't let that affect him
25:22
so huge admiration for him as well where
25:26
do you see Papa John's going in the next
25:28
five years or so tell me about your
25:30
forward plans i I think Papa John's is
25:32
going to go from strength to strength
25:34
actually I know we are uh you'll see a
25:36
lot of new innovation coming from Papa
25:38
John's you'll see a lot of new growth
25:40
you'll see a lot of brand um information
25:44
you'll see our TV advert that we've just
25:46
launched you'll hear about us a lot on
25:47
radio um one of the things that we've
25:50
done this year is you know we've
25:52
strengthened our relationship with our
25:54
franchises and part of that process as
25:57
part of that process they've agreed to
26:00
invest a further 50% into national
26:02
marketing uh which shows you how much
26:05
faith they've got in the leadership team
26:06
and the brand so with that additional
26:08
funding we're doing a lot more above the
26:10
line media so really exciting really
26:13
really exciting that's why you're here
26:14
as well that's why I'm here absolutely
26:16
absolutely um I suppose the best thing
26:18
about your job as we talked about before
26:20
would be the or the free pizza that you
26:21
you get would that be would that be
26:23
right or be something maybe a little bit
26:24
more serious as an answer uh look two
26:26
things I'd say two things i think the
26:28
people I I think the people that I got
26:31
the privilege of leading and working
26:32
with every day are a joy to work for i
26:35
think they're uh the culture within our
26:37
organization is great and I feel proud
26:39
leading them and working with them on a
26:41
day-to-day basis and also the pizza i
26:43
mean what's what's what's not to like
26:46
what's not to like it's genuinely a fun
26:49
business and a fun industry to be in so
26:51
yeah if I really enjoy it but if you
26:53
weren't doing this you know if you
26:55
weren't pedaling pizza for a living what
26:56
would you be doing if I weren't doing
27:00
pizza for a living what would I be doing
27:02
um I'd be definitely still be in the
27:04
food industry but not in this
27:07
category uh and leading another
27:11
um so yeah I' my ambition is to continue
27:14
in the food industry stay with Papa
27:15
John's of course but if you're asking me
27:17
if I weren't here yeah I'd still love to
27:19
be in the food industry i've got passion
27:20
for food and for people which food stuff
27:22
would you look to to move into is it ice
27:25
cream next is it something fun something
27:28
fun something fun is that important to
27:29
you having fun at work can you can you
27:31
do that in your job like realistically
27:33
fun is one of our values actually at
27:35
work um and I I definitely is very
27:38
important for me um I I think if you're
27:41
you spend so much time at work if you
27:42
can't have fun at work or enjoy what you
27:45
do then you're in the wrong job and I
27:47
make sure that I'm creating a platform
27:49
at Paper John's where people can excel
27:52
and also have fun brilliant chris thank
27:55
you very much for coming on board and
27:56
recovered it's great to have you thank
27:57
you John thanks for having me appreciate