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Despite fears that the cost-of-living crisis would make Brits more cautious about splashing the cash
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in-store spending searched 28% in the UK compared to last year. However, UK consumers are becoming more savvy, with 83% revealing they will compare prices to see where the best deals are
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and 68% cited costs as one of the biggest reasons as to why they would switch brands
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Additionally, a new study found that nationwide members made nearly 10 million purchases on Friday
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which the bank said is equivalent to more than 114. transactions every second. The figure is 2% higher than on Black Friday last year and 12% higher
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than on the same day in 2021. Mark Nalder, Director of Payment Strategy and Nationwide Building
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Society said this Black Friday was the busiest shopping day on record. It comes as unseasonable
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weather in both the summer and the autumn battered the majority of retailers' earnings over the
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first and second quarter of the year with many welcoming this Black Friday boost
